Ottawa Tourism

Member Newsletter

January 2019

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Me​mbership

Me​mbership

SAVE THESE DATES!

Mark your calendar for these three important Ottawa Tourism member events coming soon!

Member Training: Keeping Your Message Up-to-Date

Ottawa Conference & Events Centre, Tuesday, January 22

Register before January 16 by clicking here

2019 Ottawa Tourism Awards

Aberdeen Pavilion, Lansdowne, Thursday, April 25

NOMINATIONS NOW OPEN – Click here to nominate

Ottawa Tourism/OGHA Golf Tournament

Canadian Golf & Country Club, Wednesday, May 29

Member Training: Speaking Effectively to the Media

February 6th – 9:00am – 12:30pm – Ottawa Conference & Event Centre, 200 Coventry Road

Click here to register. 

Communi​cations

Communi​cations

THEY’RE BLOWING OUR HORN!

Check out our Ottawa in the News section to read the articles listed below, and for even more content on Ottawa from media, bloggers, and influencers from all around the world! Here are some recent highlights:

  • Jennifer Doré-Dallas shares her favourite restaurants in Ottawa on her blog, Moi, mes souliers
  • Judy Hammond shows us how to embrace winter in Ottawa on Road Stories
  • Michael Kaminer features Ottawa in his article Reasons to visit Canada in the Winter on The Points Guy
  • David Orkin showcases what to do in Ottawa in 2019 in an article in The Guardian
  • Hans Tammemagi highlights the memory of Canadians who participated in various battles in his articles about the Memorial Chamber in Senior Living Magazine

The page is updated with new content each month, so we invite you to bookmark the section and keep a close eye on what journalists are saying about our great region!

Co​mmunications

Co​mmunications

GOMEDIA IS 8 MONTHS AWAY!

Ottawa Tourism will host GoMedia Canada 2019 August 11-15, 2019 at the Westin Ottawa and the Shaw Centre, with a special welcome evening at the Fairmont Château Laurier, an opening reception at Lansdowne Park, and a reception at the Canadian Museum of History hosted by Tourisme Outaouais,–as well as numerous other locations throughout Canada’s Capital Region. GoMedia Canada attracts 130 top-tier travel journalists from around the world, and 200 tourism industry representatives from throughout Canada. This is the first time this prestigious conference has been held in Ottawa–and Ottawa Tourism intends to make the most of this opportunity to share our stories with the world.We are currently planning the full- and half-day tours for travel media and industry partners which will take place on Monday, August 12. About 20 themed tours (culinary, outdoor adventure, Canadiana including Indigenous culture, visual arts, politics and diplomacy, and more) will be organized, sure to capture every delegate’s interest. The tours aim to give the delegates incredible memorable experiences and inspire them with unique story ideas.

Click here to access the complete details of the Communications team’s presentation to Ottawa Tourism members on December 6 that outlined how YOU can get involved in GoMedia Canada 2019!

Travel Trad​e

Travel Trad​e

BUY-IN OPPORTUNITIES FOR MEMBERS

Ottawa Tourism’s 2019 Calendar of Activities for the Travel Trade Department includes details on all of the Marketplaces, Sales Blitzes, FAMs, and Events that Ottawa Tourism is either planning or planning to attend. Take a few moments to examine the Calendar to see what you may want to add to your 2019 plans. You can view the Calendar here.

If you’re interested, you can buy-in by downloading the Buy-in Form here. You can sign-up for the full year for our Sales Blitzes, FAMs and Events, with the ability to withdraw from any of the Activities with a month’s written notice (your organization will be billed at the completion of each event).

If you are unsure of your plans for the year, or part of the year, at this time, you will be able to register for these Ottawa run activities, if space is available, later in the calendar year. Please keep the schedule and contact the appropriate Sales Manager at least 2 months prior to the event date.

Please return your completed form to Shawna Page by January 16, 2019

Industry Survey

Industry Survey

YOUR INPUT REQUESTED

The government of Ontario is developing a new tourism strategy and wants to hear from the industry. Members are encouraged to take part in this survey designed by the Ministry of Tourism, Culture and Sport. Members can participate in the online survey for an updated provincial tourism strategy as a tourism operator/stakeholder. Collected information will be used to inform the following areas:

  • embrace a visitor-first approach
  • improve the business climate
  • improve sector alignment
  • provincial interests and role in tourism
  • support business and community development

The deadline to participate is Feb. 28.

Take Survey Now

Destination Dev​elopment

Destination Dev​elopment

FREE CUSTOMER SERVICE TRAINING

Ottawa Tourism offers members a free online tool to assist in training new and existing employees.
The Ottawa Host program offers two concise, approachable training modules that will help set customer service standards in the tourism industry: I Know #MyOttawa focuses on destination knowledge and expertise on what Ottawa can offer to your customers and I Host #MyOttawa provides tips and tools for excellence in customer service. We invite you to integrate the complimentary program into your regular on-boarding of new hires and frontline staff training. Click here to view.

Mar​keting

Mar​keting

2019 MARKETING OPPORTUNITIES!  

Make sure you’re getting the most of your membership. Explore the marketing opportunities for 2019.

View all 2019 Partnership Opportunities here

Sign up for 2019 Partnership Opportunities here 

Interested? Please contact Courtney Merchand

Marketin​g

Marketin​g

NEW SOCIAL MEDIA CO-OP

Ottawa Tourism will be trialing a new social media co-op program for members this year, with the buy-in price of $1000. Ottawa Tourism will invest a matching dollar amount (for a total campaign of $2,000), towards a Facebook advertising campaign (non-organic posts) to be run through the Ottawa Tourism Facebook page. Each campaign will run for a maximum of 7 days in an external market of your choice. This will run as a carousel post with a maximum of five (5) images and captions, to be provided by the partner (subject to approval and editing). Images and captions must be submitted no later than four (4) weeks before desired promotion date. Limit one (1)Social Media Co-Op promotion per attraction. First come, first served! Learn more here.

C​onvention Sales

C​onvention Sales

KICKING IT OFF IN PITTSBURGH

Ottawa Tourism kicked off the New Year as a premier partner at PCMA Convening Leaders in Pittsburgh.

Excellent networking and education set the scene for Team Ottawa to continue building relationships in the US. The US tour will continue as Ottawa Tourism joins Business Events Canada at the AMC Institute’s Annual Meeting in Austin, Texas, February 6-8. The Association Management Companies (AMC) represent over 180 association management companies that manage over 1,800 associations. The total budget for associations managed by AMC Institute members is more than $1.5 billion (USD). 

Conve​ntion Sales

Conve​ntion Sales

CSAE WINTER SUMMIT IS COMING!

Ottawa Tourism will represent our destination at the CSAE Winter Summit in Burlington, Ontario, February 14-15 as Platinum Sponsors, alongside with several Ottawa Tourism members. The Winter Summit is for association leaders looking for valuable education and networking in a relaxed atmosphere. It is an ideal learning opportunity for senior association and emerging leaders to strengthen and develop their leadership and management skills. The agenda is relevant to those who are looking for new ways of thinking and new ideas to sustain and grow their associations.

Major Events

Major Events

TRY, TRY AGAIN

The University of Ottawa will host the 2019 U Sports Women’s Rugby Championship. After first hosting in 2001, this will mark the second time uOttawa has played host in the championship’s 21-year history. The announcement is coming on the heels of the University successfully winning and hosting the 2018 U SPORTS Women’s Soccer Championship in November, as well as being selected to host the 2020 U SPORTS Men’s and Women’s Basketball Final 8 tournaments through a joint bid effort with Carleton University and Ottawa Sport and Entertainment Group (OSEG).In recent years, the Gee-Gees women’s rugby team has ascended to their place among the most dominant in the nation. With appearances at the U SPORTS championship the past five consecutive seasons, the team has medaled at the last four—including their first national championship victory in 2017. The Gee-Gees’ meteoric rise has resulted in five straight RSEQ championships, and along with the 2017 national title, the Gee-Gees have earned a silver medal finish in 2016 and two bronze medal performances in 2015 and 2018. The tournament will take place October 31-November 3 at Gee-Gees Field.

Tr​av​el Trade

Tr​av​el Trade

WE HIT THE COAST

Ottawa Tourism attended the Canadian Inbound Tourism Asia Pacific (CITAP) Winter Function/ Marketplace in Vancouver in early December. We helped host Destination Ontario’s Winter Event, which was attended by over 100 Asia receptive tour operators. We also had 14 sales calls with receptive tour operators during this productive event.

Travel Tra​d​e

Travel Tra​d​e

WINTER FAM

Ottawa Tourism is planning a Winter FAM and marketplace February 12-14. The FAM will include a Mini-Marketplace, and members who participate will have an opportunity for one-on-one meetings with clients. Want to host part of the FAM and/or participate in the Mini-Marketplace? Please contact Shawna Page.

T​ravel T​rad​e

T​ravel T​rad​e

LUNCH & LEARN

Ottawa Tourism will host a Lunch & Learn for Travel Trade members, 10-1 pm February 20th at Ottawa Tourism.  Attendees will learn more about how the Ottawa Tourism Travel Trade team can help market their businesses and learn how to use the IDSS system. Interested? Please contact Shawna Page.

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