Ottawa Tourism

October 2019

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Mission to Netherlands

Mission to Netherlands

A WIN-WIN!

Ottawa Tourism participated in an economic development mission to the Netherlands (September 15-20) with Mayor Jim Watson and representatives from Invest Ottawa, Ottawa Tourism, the Canadian Tulip Festival, and local technology companies.

Together we forged partnerships and generated opportunities in tourism, technology, security and education.

During stops in The Hague, Eindhoven, Rotterdam and Amsterdam, the delegation met with Dutch counterparts and stakeholders, signed partnership agreements advancing Ottawa’s business and tourism interests, and built on the strong bonds of cooperation and friendship that Ottawa has shared with the Netherlands since the Second World War.

The delegation focused on promoting Ottawa as a destination, facilitating business development and investment, and exchanging best practices with municipal and industry leaders. As the 75th anniversary of the end of WWII and the first gift of tulips approaches, Ottawa Tourism continued work to attract visitation and business from the Netherlands, promoting the special relationship between the two destinations and encouraging Dutch travelers to celebrate the relationship by inviting them to come to the Canadian Tulip Festival in 2020. Tourism deliverables included:

  • A Memorandum of Understanding (MOU) between Ottawa Tourism and The Hague Convention Bureau to attract new international conventions and business events. They also hope to generate new leisure travel itineraries with tour operators.
  •  Ottawa Tourism, the City of Ottawa and Destination Think! signed a three-year agreement to continue their work and grow the relationship, including hosting Destination Think!’s international forum, which will bring together the world’s most innovative destination marketers in Ottawa in 2020.
  • Ottawa Tourism’s President and CEO Michael Crockatt presented at both signature events, inspiring guests to visit Ottawa by highlighting the ways our city represents the people, cultures and experiences of Canada.

Based on previous experience with similar international initiatives, the connections forged on this mission will help to secure future meetings, conventions and new leisure travel itineraries, and to generate media coverage, for an estimated future economic impact of more than $2 million.

Research

Research

VISITOR SPENDING

Curioius about where international visitors are spending their money in the Ottawa region? Destination Canada releases spending data for Canada’s top ten international markets for free! These reports show where the target markets are spending in six categories; Accommodation, Clothes & Gifts, Food & Beverage, Recreation & Entertainment, Transportation, Others (Souvenirs, Shopping, etc.) This is a new data source which Ottawa Tourism is just starting to track as it will help identify trends in our international markets.

Communications

Communications

WE’RE COVERED

Check out these great articles about Ottawa in the media! The more these are shared on social media, the better for our destination so we encourage you to share the following stories. See more great articles on the Ottawa in the News section on our website:

Commu​nications

Commu​nications

HOW TO BE IN WHAT TO DO

Hoping to have your event featured in the “Things to do in Ottawa this Weekend!” emailer and web post, which is distributed weekly to the Ottawa Tourism membership base, posted online, and shared over social media? Don’t wait until days before it’s sent! The content for the weekly emailer is mostly pulled from the Ottawa Tourism event calendar, so your first step should be to use the online form to submit your event there. The Communications team will then process the submissions and post the event if it is suitable for the calendar.

We encourage you to submit your event more than 6 months ahead of time to get the most out of the calendar. We reserve the right to approve all events at our discretion. The weekly emailer and web post content is then pulled from the event calendar, as well as other event calendar sources. We can never guarantee that an event on our event calendar will be featured on the weekly email list but do our best to be fair when including events.

Destination Development

Destination Development

BRINGING GREAT IDEAS TO LIFE

Ottawa Tourism is committed to investing in strategies to improve Ottawa as a destination for visitors, offering financial support through the Destination Development Fund – an application-based program built to encourage businesses to develop or improve quality tourism products in our region. If you have an idea that can bring significant tourism activity to Ottawa, but you need funding assistance, we want to hear from you! Ottawa Tourism is currently accepting applications for this program.

For more information on the program’s priority areas, criteria, intake periods and application process, visit Ottawa Tourism’s Destination Development webpage.

Staff Updates

Staff Updates

ARRIVALS & DEPARTURES

As Mikayla Palladino, our current Manager, Sport Sales, prepares to depart for maternity leave, we are pleased to welcome her temporary replacement, Jules Alie. Jules has a long track record in the sports and major events world. For the last ten years, he has worked for a variety of national sport organizations/associations and sport franchises, including the Ottawa Fury, the Canadian Cycling Association, and the Canadian Soccer Association, and the Canadian Lacrosse Association. Jules has a business degree as well as a diploma in sports management and is currently working on a master’s degree in sports marketing. He will be starting on October 22. Please join us in welcoming Jules and wishing Mikayla the best of luck as she enters the world of parenthood.

In other parental news, Lizzy Low has recently returned from a year of maternity leave. We are very pleased to welcome Lizzy back to the office, where she will rejoin the Meetings and Conventions team in her previous role of Project Coordinator. 

We are also happy to announce that our very own Danielle Jolicoeur, who is now in her fourth year with Ottawa Tourism, has recently been promoted to the role of Event Services Specialist. Danielle will join Mary Sayewich, Manager, Event Services, as they work together to grow our internal event servicing department.

Last but not least, we recently said goodbye to Dara Rosove, who has been with us for the past year in the role of Marketing/Project Coordinator. Dara has left us to pursue other interests, and we wish her the best of luck in the next stage of her career journey. 

Marketing

Marketing

NEW HOLIDAY CAMPAIGN

It isn’t too late to market your business for 2019! In mid-November, Ottawa Tourism will be rolling out a Holiday drive market campaign to highlight our city’s various big festivities and Christmas shopping trips to the capital. In the spirit of the holidays, we recommend submitting any special programming to our events calendar and reaching out to the marketing team should you wish to get involved. There are opportunities to bolster your marketing efforts through emails, banners and social media opportunities. More info on these opportunities here.

Major Events

Major Events

FORE! OUR DESTINATION

On November 2, the CSTA un-Golf Foreum at the Infinity Centre will feature Ottawa Tourism’s Major Events Team sponsoring and hosting a roundtable on sport tourism trending topics in the industry with sport organizations, event rights holders, destinations, and suppliers. The educational and networking event brings together key industry stakeholders in a casual environment generating conversations about common issues and potential best practices.

Meetings & Conventions

Meetings & Conventions

TÊTE-À-TÊTE 2020

Ottawa Tourism looks forward to our continued participation at Tête-à-Tête’s 30th Anniversary, scheduled to take place January 29th at the EY Centre.  This premier show facilitates face-to-face connections with over 550 of the most qualified industry leads. In partnership with the Shaw Centre, Ottawa Tourism is a key sponsor again in 2020 and look forward to sponsoring the show’s 30th edition. Members are encouraged to promote the show and are reminded that registration is free. Tête-à-Tête is open to all association and not-for-profit executive directors and employees, meeting and event planners, and government procurers. 

Meetings & Conve​ntions

Meetings & Conve​ntions

WIND IN OUR SALES

Check out the following sales events in which our Meetings and Conventions team is involved!

  • On November 26th and 27th Team Ottawa will show our local clients some well-deserved love by hand delivering delicious chili during sales calls with local planners. This mission focuses on strengthening relationships and continuing dialogue on how we, as partners, collaborate in a number of areas to enhance both the planner and delegate experience. Each planner will receive a gift of chili made by the Chef at Shaw Centre. We look forward to keeping Ottawa top of mind for hosting opportunities and generating leads from planners in our own backyard.
  • Ottawa Tourism will sponsor the CSAE Toronto Chapter Holiday Gala on December 2nd. This year’s theme is A Gala of Thrones: A Feast of Ice & Fire. Along with hosting clients, we will have podium time to address the room and keep people talking about Ottawa!

Once again, in addition to sponsoring the MPI Toronto Chapter Holiday Gala, Team Ottawa will host Toronto-based clients at a pre-Gala Reception on December 3rd. As an event sponsor of the Gala, Team Ottawa will have a strong presence, hosting several tables of clients from our Toronto network.

Me​etings & Conventions

Me​etings & Conventions

MONTHLY NEWSLETTER

In August 2019 the Meetings and Conventions team began a monthly newsletter aimed at Ottawa meeting planners, with the goal of sharing relevant Ottawa information and updates with contacts booking meetings and events in Ottawa. We would be pleased to share our members’ latest news and events, especially from hotels, venues, restaurants or activities for delegates. Contact Bérengère Bonnet at [email protected] to submit your update.

Memb​ership

Memb​ership

THE STARS WILL SHINE

Tickets for the Stars Of The City gala, held at Algonquin College on November 13, are now on sale – click here to buy! Members are encouraged to attend and celebrate the achievements of Ottawa’s front line staff, including finalists chosen from an impressive 523 nominations in the 2018-2019 stars year. Click here for the list of finalists. The Stars of the City program empowers front-line staff in Canada’s Capital Region, encouraging them to go above and beyond for guests, and creates awareness within the tourism industry for visitors and residents about the importance of front-line staff to the overall community.

Travel Trade

Travel Trade

WE ARE GOLDEN!

Ottawa Tourism has won Gold in the 2020 Distinguished Dozen Awards for North American Partner (City/Region), presented by the National Tour Association. This award is decided by tour operators from across North America, many of whom are travel trade clients. Ottawa Tourism wishes to extend congratulations to the Lord Elgin hotel who has also won Gold in the Independent, or Boutique Hotel Property category.

As part of this honour, both Ottawa Tourism and the Lord Elgin hotel will be featured in the December issue of Courier Magazine, published by NTA. Courier’s Distinguished Dozen program offers NTA tour operators a way to recognize their partners who provide a high-quality, high-value product with great customer service.

Tr​avel Trade

Tr​avel Trade

OMCA IS ON THE WAY

Ottawa Tourism will be offering members a unique opportunity to participate in the Ottawa/Outaouais Welcome Reception & Dinner, Ottawa Luncheon, and Ottawa Dine Around during the Ontario Motor Coach Association (OMCA) Marketplace & Conference at the Westin Ottawa Hotel (November 3 to 6, 2019). This marketplace unites both domestic Ontario motor coach operators, tour operators and receptive operators from Canada and the U.S. If you are interested in participating in any of these activities, please contact Shawna Page at [email protected] for more information.

Travel Tr​ade

Travel Tr​ade

WE’RE ON WeChat

On October 1, 2019, Ottawa Tourism launched an official account on WeChat, the most popular social media platform in China, reaching one billion monthly active users. Official accounts enable companies to create an original consumer experience, offering an interface to gather followers and send them push notifications. Ottawa Tourism will promote weekly articles related to museums, outdoor activities, neighbourhoods, and culinary experiences, as well as short videos.

Awards

Awards

TIAO & TIAC NOMINATIONS

Ottawa Tourism is pleased to share that our organization and members are nominated for awards organized by the Tourism Industry Association of Ontario and the Tourism Industry Association of Canada! We wish to congratulate Escape Manor, who were named finalists for Tourism Employer of the Year and OWL Rafting who were named finalists for the Sustainable Tourism Award, as part of TIAO’s Tourism Industry Awards of Excellence.

Ottawa Tourism is also nominated for the Tourism Employer of the Year, and winners will be announced on October 30, 2019. Furthermore, we wish to congratulate Tamarack Ottawa Race Weekend on being named as a finalist for Event of the Year Award as part of TIAC’s Canadian Tourism Awards. We are proud to share that Ottawa Tourism has been named as a finalist for the Accor Hotels Marketing Campaign of the Year Award for “Ottawa’s Own” and that our very own Visitor Information Coordinator, Aurore Lemarinier, is a finalist for the Tourism HR Canada Employee of the Year Award, both as part of TIAC’s Canadian Tourism Awards. Winners will be announced on November 20, 2019.

Dest​ination De​velopment

Dest​ination De​velopment

HOW TO GO WITH OC TRANSPO

Heads-up to your frontline staff, who may get questions about the changes to the OC Transpo bus service; please pass this information along to them so that they might be well-informed and able to assist your guests who have questions about local public transit. The O-Train Line 1 is up and running and consequently, the bus network underwent some significant changes on Sunday, October 6. These changes are designed to align bus service with Line 1 – most routes are affected in some way.  

As part of their information campaign on these service changes, OC Transpo has created printable guides in English and French about transit service to key destinations. The guides are available for download/printing or electronic distribution at the #ReallyBigServiceChange section of octranspo.com and guest services employees can also use the Travel Planner to find out how trips will change. Please see this link for all the bus service changes and printable route guides.

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