Ottawa Tourism

Member Newsletter

September 2017

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

What a summer!

What a summer!

This has been a summer to remember, with incredible events and celebrations marking the 150th Anniversary of Confederation. Remarkable Ottawa 2017 celebratory events have included Kontinuum–a world first–Skylounge, Canada’s Table, and the jaw-dropping North American premiere of La Machine. Not to mention some great sporting events such as the Canadian Track and Field Championships, Canadian Ultimate Championships and Canadian Pacific Women’s Open. We also hosted record-breaking major conventions including the very well-attended annual conference of the Association of Municipalities of Ontario (AMO). And our national museums have been front-and-centre with the opening of all-new galleries. The feedback we received from members in our Canada Day Ottawa Tourism Member Survey proved that the multi-day celebration of Canada’s 150th anniversary was a great success–and we thank you for your participation. We would also love to know how the rest of your summer developed. Ottawa Tourism will conduct a short end-of-summer survey in mid-September, with results to be shared in our next newsletter. Stay tuned, and we thank you in advance for your participation!

Marketing

Marketing

PLACE DNA CONTINUES APACE
Ottawa Tourism, in partnership with the City of Ottawa and other stakeholders, is continuing work on its Place DNA initiative. Led by Destination Think!, the initiative seeks to identify and position Ottawa as a unique destination with a distinct set of authentic attributes and qualities that can be leveraged to support visitation, destination development, business investment, talent attraction and event attraction. A portion of the research related to this initiative was completed over the summer, with 1000 local residents responding to an online survey. In August, Destination Think! conducted two resident workshops. Data is currently being compiled and analyzed, with final results and report expected in October.

Convention Sales

Convention Sales

BACK IN TOWN, HEADING OUT AGAIN
Ottawa Tourism has recently attended two successful convention sales events and has more coming up soon. We attended the IncentiveWorks tradeshow in Toronto with 13 partners and a refreshed booth look. Sponsoring the keynote speaker (Seth Mattison) proved to be quite popular and resulted in a long line up to our booth for most of the second day. We handed out local popcorn for the first time (Papa Jacks) which was a big hit and kept people ‘popping’ by for more! Ottawa Tourism in conjunction with Business Events Canada also attended two IEEE conferences in Sydney Australia. In addition to exhibiting, we also had an opportunity to present to the entire Region 7 (Canada) Board of Directors on the importance of meetings and the positive economic impact they have.

This October, Team Ottawa will be attending the upcoming CSAE National Conference in St. John’s, NFLD, along with some of our fantastic partners. The CSAE National Conference provides numerous sessions suited to a broad range of educational needs: “How To”, “Best Practices” and “Strategy” sessions for all participants.

The team is also gearing up for its Q3 and Q4 Sales Missions in Toronto and Ottawa, with our Q3 event hosting clients at a Toronto Blue Jays game in a suite and targeting city wide corporate and association clients and third parties based in Toronto.

Travel Trade Sales

Travel Trade Sales

FOUR FAMS ON THE WAY
Ottawa Tourism will host four FAMs in September, with representatives from the UK, Europe, Australia and other key markets.

  • Sept. 1-5 UK Tour operators and our UK representation firm will be exploring Ottawa for product education aimed at additional tour program development.
  • Sept. 20-22 STA Travel FAM – Destination Canada (DC) and the international tour operator, STA Travel, are targeting the international millennium market. Ten of their agents from the UK, Germany and Australia will experience Ottawa’s active lifestyle products.
  • Sept. 24-25 World Youth Student Travel Conference FAM (WYSTC) for 14 international educational operators from Destination Canada markets. Working in partnership Destination Canada, Hosteling International, Parks Canada and VIA Rail and members. The clients will explore Ottawa as part of a Pre-FAM before attending the Montreal international conference.
  • Sept. 30-Oct.2 Destination Canada is inviting 200 agents to Ontario as part of their Canada Specialist Program (CSP); 32 participants, including OTMPC UK staff, are travelling on the Ottawa-Kingston FAM, and are from DC’s key markets including Australia, UK, and Germany.
Travel Trade

Travel Trade

ALL HAIL THE GREAT TRAIL
Clients at the Rendez-vous Canada in May now have a permanent place at the Great Trail Celebratory Pavilion in Ottawa. As part of Canada 150 celebrations, clients at Rendez-vous Canada were presented with a plaque that was recently installed at the Pavilion, which is located at the Garden of the Provinces and Territories. The Pavilion was opened August 26 to mark the completion of the Great Trail.

Destination Development

Destination Development

VISITOR EXPERIENCE SURVEY
Ottawa Tourism members can help gather valuable information on visitor experience by adding a landing page to their WiFi sign in. Ottawa Tourism has teamed up with MicroMetrics to develop a brief (one-minute) online survey that visitors can answer once they login to a partner’s WiFi. If your business sees significant visitor log-ins to your Wi-Fi, you are in a great position to help us cast our net even further. This is part of our continuing efforts to hear directly from our visitors about their impressions on travelling to our city. If you’d like more information or to get involved, please email Catherine Callary.

Communications

Communications

ALL THE NEWS ABOUT US!

  • Travel media from around the world who were in town to celebrate the Great Trail Connection Celebration at Major’s Hill Park, also providing assistance to the Great Trail team with information on what to do in Ottawa in the article Extend your Great Trail experience stay in Ottawa
  • At the end of July, Ottawa Tourism’s Communications team hosted a La Machine Travel Media Viewing Party on the rooftop patio of the new El Camino ByWard Market location which showcased spectacular views of the urban theatre event to media from Australia, South Korea, the United States, and Canada.
  • Ottawa Tourism hosted travel writer Jennifer Allford back in mid-May and she continues to produce great coverage following her visit. Her piece, 5 things to love about Ottawa, highlights some of the capital’s gems, while Make your own history at Ottawa’s beloved Laff showcases Ottawa’s oldest tavern, Château Lafayette.
  • Back in May, Ottawa Tourism hosted Montréal-based culinary writer Ève Dumas who produced this great piece on her stay at the Andaz Ottawa ByWard Market.
  • Australian travel writer Adam Ford spoke about what to do, what to see, and where to eat in Ottawa during a radio interview.
  • Local blogger Shannon Leverette of Shannon’s View From Here posted a great foodie piece about Ottawa 2017’s Sky Lounge event on the local travel blog Turnipseed Travel.
  • Travel writer Melissa Klurman showcased Le Cordon Bleu in her delicious Reader’s Digest piece.
  • Following their visit to Ottawa in mid-May, Brazilian travel writers Nadia Bochi and Silvia Heinz featured Ottawa’s cultural and food scenes in a number of videos in Portuguese.
  • This past winter, Ottawa Tourism hosted U.K. travel writer Chris Michael during Winterlude. He recently produced a piece in the Sun highlighting winter in Ottawa.
  • Earlier this year, Ottawa Tourism assisted Mexican writer Gabriella Morales-Casas with information on the exciting events happening in 2017, which are now highlighted in El Universal, a major daily newspaper.
  • Ottawa Tourism’s Director of Communications, Jantine Van Kregten, and Corporate Communications Specialist, Nives Scott, were interviewed by CTV Morning Live. While Nives spoke about what to do in Ottawa during the Colonel By Day holiday weekend in August, Jantine spoke of some Ottawa 2017 signature events happening during the last weekend of July.
  • Jantine was also interviewed by Jacquie Miller for her piece Canada 150: The celebration isn’t over yet this summer in Ottawa.
WHAT’S NEW ABOUT YOU?

WHAT’S NEW ABOUT YOU?

If you have new products, services or story ideas you want the world to know about, Ottawa Tourism we can help get the word out at two upcoming travel media events coming up this fall: GoMedia Canada Marketplace in Halifax, Nova Scotia, October 1-5; and the Society of American Travel Writers annual conference in Portland, Oregon October 29-November 2. Ottawa Tourism will be their to pitch story ideas and promote Ottawa as a travel destination. If you’ve got news you’d like us to share, share it with us by email press@ottawatourism.ca

Membership

Membership

THE STARS WILL SHINE
This is a reminder that the annual Ottawa Tourism Stars of the City Recognition Evening will take the stage at Algonquin College October 18. The Stars of the City program aims to make Ottawa and Canada’s Capital Region known as a world-class destination that prides itself on superior customer service across all sectors. To learn more and nominate someone today, visit the Stars of the City website.

Major Events

Major Events

THIS ONE IS FORE THE GIRLS!
Ottawa will host the 2017 World Junior Girls Golf Championship at The Marshes Golf Club in Kanata, September 24-29. Conducted by Golf Canada in partnership with Golf Ontario and supported by the International Golf Federation and the R&A, the 2017 World Junior Girls Championship will bring together 57 of the top 18-and-under female golfers from 19 countries. As host of the event, Canada will have two teams vying for the competition’s top prize. The 2014 Championship was the final amateur event in which Brooke Henderson competed before turning professional. In addition to the 72-hole team and individual competitions, the World Junior Girls Championship will be a celebration of the sport with a specific focus on developing the game. Before the tournament gets underway, the World Junior Girls Championship will host a PGA of Canada Coaching Summit, a girls’ skill development clinic, and a Junior-Amateur Event.

Destination Development​

Destination Development​

PSYCHED ABOUT CYCLING
Is your business bike-friendly? If so, you can be listed on the Ontario-By-Bike’s Bicycle Friendly Business Database. The criteria for accommodations, campgrounds, food service establishments, attractions and business areas (BIAs) are listed on this page. If your organization meets the minimum requirements, you’ll be listed on the Ottawa page of the database, which you can view here. And while you’re at it, check out Ottawa Tourism’s new and improved cycling page for more info on this, and other cycling businesses and resources!

​Membership​

​Membership​

REACHING EASTWARD, ONLINE
If you have an interest in selling your tourism product and experience to Chinese travellers on a ecommerce platform, get up to speed at Gateway 17. This event will take place in Toronto September 25, and will feature keynote remarks by Jack Ma, Executive Chairman of Alibaba Group, the Chinese ecommerce giant. You’ll learn about the platforms Alibaba offers for selling into China. Breakout sessions by sector, will look at consumer trends in China specific to agribusiness, fashion/apparel, everyday goods, and tourism and hospitality sectors. And there will be a vibrant marketplace expo where you can connect with existing Alibaba partners and sponsors in e-commerce, finance, sourcing and logistics who can enhance your growth plans and success on Alibaba’s marketplaces. For information and to register visit http://gateway17.com. In order to take advantage of an early bird registration, please use the code ‘Ontario’ to receive 50% off your registration by September 1st , 2017.

Previous Member Newsletter Issues