Ottawa Tourism

Member Newsletter

August 2018

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

China Mission 2018

China Mission 2018

GETTING CLOSER TO THE FAR EAST

Ottawa Tourism’s week-long mission to China this July will help drive visitation for years to come. Ottawa Tourism’s Michael Crockatt, Glenn Duncan, Jantine Van Kregten and Diane Houston were joined on the three-city mission by members John Swettenham (Canadian Museum of Nature), Serge Lussier (Parc Omega) and Colin Morrison (Embassy Hotel Suites/OGHA). During the mission, the Ottawa delegation met with eight tour operator clients, were interviewed by Chinese media on four separate occasions, and conducted briefings with another 15 media outlets.

China Mission 2018

The team also hosted 23 MICE clients at a luncheon and 130 clients at three separate dinners. Ottawa Tourism’s China representatives, SinoMedia, organized the week of activities. Part of Ottawa Tourism’s commitment to supporting and celebrating Canada-China Year of Tourism, the mission was the first of two visits to China during 2018. Ottawa Tourism and members will return to China in the Fall as part of Destination Canada’s Showcase Canada marketplace in early October. In between, Ottawa Tourism and members will host a Chinese tour operator FAM September 11-14. Fact: from January to April 2018, Canada welcomed 178,000 Chinese tourists – almost 24% more than the same period in 2017.

Destination Development

Destination Development

MOTION PAY TO PLAY

Ottawa Tourism is offering members a new solution for accepting mobile payments by Chinese visitors. Chinese visitors want to be able to pay using AliPay and WeChat Pay on their mobile devices. In fact, research shows that 91% of Chinese visitors would shop more if given the opportunity to use these payment platforms. As a result, Ottawa Tourism member Motion Pay is offering members an exclusive opportunity to accept AliPay and WeChat Pay at a discounted rate. The offer includes discounted rates on the purchase of payment terminals and associated transaction fees. Offering mobile payment options to Chinese visitors makes good business sense, enhancing their experience and attracting more of them to shop–and shop more. Sign up here or call Motion Pay at 613-319-6686 for more information.

Destination Development​

Destination Development​

MOBILE VISITOR SURVEY

Ottawa Macdonald-Cartier International Airport is now distributing the Ottawa Tourism visitor satisfaction survey via its free Wi-Fi service. The survey, which was developed by Ottawa Tourism in conjunction with local tech firm MicroMetrics, pops up automatically in users’ browsers once Wi-Fi is enabled on their devices. The Net Promoter Score question asks “How likely are you to recommend Ottawa as a place to visit to your friends and relatives?” These leads into a brief survey about their visit to Ottawa, providing valuable data back to Ottawa Tourism about visitor impressions. Locals can also take the survey, providing less data than out-of-town respondents, which helps Ottawa Tourism understand local pride in Ottawa as a destination. Ottawa Tourism thanks YOW and MicroMetrics for this partnership opportunity. YOW joins member CF Rideau Centre, which is another site at which the survey is offered. If you offer free WiFi and would like to offer the survey on your premises, contact Ottawa Tourism’s Tahmor Ghumman.

Travel Trade

Travel Trade

NTA COMES OUR WAY

Ottawa Tourism and members hosted the NTA August Board meeting in early August. The National Tour Association (NTA) focuses on the Group and FIT markets, with members that include Tour Operators and Receptive Operators from the US, Canada and international countries. Twenty board members came to Ottawa, their days filled with meetings and their nights with fun activities/sightseeing. The board members met with 17 Ottawa Tourism members and staff on a boat cruise down the Ottawa River for a networking welcome reception.

Membership

Membership

STARS NOMINATION DEADLINE

Nominations for this year’s Stars of the City Recognition Evening is August 31. Click here for nomination criteria. Please note that nominations do not have to be submitted online or on a Stars form.  Letters/emails from customers that were submitted directly to a business can qualify if the forwarded letter/email indicates that the nominator has been contacted to be made aware of the program and to request permission to submit the comments. This years Stars of the City Recognition Evening takes place October 17 at Algonquin College.

Marketing

Marketing

VISITOR GUIDE 2019

The 2019 Ottawa Tourism Visitor Guide is going into production this fall, with distribution beginning in January, Watch for advertising opportunities through St. Joseph Media, coming your way via email in late August.

​Travel Trade

​Travel Trade

WE WENT WEST

Ottawa Tourism was in Vancouver July 16-19 to conduct sales meetings and training sessions with seven receptive tour operators. The team also participated in the Canadian Inbound Tourism Assocation – Asia Pacific (CITAP).  20th Annual Hidi Nishi Classic tournament. Members interested in working with Asian markets should consider becoming a member of CITAP and attending its ‘Winter Function’ Marketplace on December 4 in Vancouver.  Visit CITAP online for more information

Membership​

Membership​

BUILDING POWERFUL PARTNERSHIPS

Let Ottawa Tourism help you build powerful partnerships to build your business.  Don’t miss the free training event – only for Ottawa Tourism members being held September 19 – 9:30AM – at the Ottawa Conference & Event Centre at 200 Coventry Road.   

A panel of industry experts will share their strategies for identifying potential partnerships, discuss gaps and opportunities in Ottawa’s tourism landscape, and brainstorm on new partnership opportunities that could benefit your business. Click here to register now!

Convention Sales

Convention Sales

FROM T.O. TO CHICAGO

Convention Sales will attend two major events in August, one in Toronto, the other in Chicago. August 14-15, the team attends IncentiveWorks 2018 at the Metro Toronto Convention Centre, and will host one of the keynote speakers and book signers at this year’s event–celebrity chef Lynn Crawford.  Lynn has been involved in various projects in Ottawa recently, and will be a great ambassador for our destination. Thirteen members will be attending as part of Team Ottawa along with staff from Ottawa Tourism.

Convention Sales will also attend the American Society of Association Executives (ASAE) Annual Meeting & Exposition 2018 from August 18-21 at McCormick Place in Chicago.  Ottawa Tourism will meet with several industry leaders and clients at this year’s show, and will represent at the Canada Booth, organized by Business Events Canada.

Major Events

Major Events

THERE WILL BE DANCING

Ottawa will host top Highland Dancers at the 2021 ScotDance Canada Championship Series. This is the premier Highland Dance competition in Canada, with 800-1200 dancers, their families and teachers attending each year. The event will take place at Shaw Centre July 7-11, 2021. The series features the Canadian Highland Dancing Championships and the ScotDance Canada Open Championships. Events also include Pre-Premier competitions, Premier and Restricted Premier competitions, Pre-Championship, choreography, and special events.           

Communications

Communications

GOOD INK–AND PIXELS!

Check out our Ottawa in the News section to read the articles listed below, and for even more content on Ottawa from media, bloggers, and influencers from all around the world.

Check out just some of the great coverage published recently about Ottawa:

  • LGBTQ+ writers Meg and Lindsay Cale highlight 7 Ottawa activities you can’t miss on their blog Dopes on the Road.
  • Jean-François Quessy, a Montréal-based family blogger shares his list of top 10 family things to do in Ottawa on his blog Un gars un père.
  • Toronto-based Miriam Porter, who has visited several times and produced exceptional content, continues the trend with a piece on South-Central Ontario CAA’s blog a while back including Ottawa in 5 places to learn aboutIndigenous culture in Ontario;
  • Patricia Maunder visited Ottawa in mid-June and subsequently was interviewed on Australian radio about her trip;
  • Popular family blogger Yashy Murphy was in town and we provided some advice and passes to Mosaïculture Gatineau 2018 which led to a great post on her blog Baby and Life;
  • Ottawa Tourism staff and partner members were special guests on the French-language TV show Entre Nous on Rogers 23.

The page is updated with new content each month, so we invite you to bookmark the section and keep a close eye on what journalists are saying about our great region!

Ecorismo Canada 2018

Ecorismo Canada 2018

TOWARD SUSTAINABLE TOURISM

Get a 20% discount to this forum-tradeshow dedicated to sustainable tourism, coming to The Westin Ottawa, September 10-11. According to Booking.com, 87% of international travelers want to travel sustainably. Offer them what they want–and find out how at Ecorismo! To take advantage of this 20% discount, use promo code ECCOT when registering. Click here for information and to register.

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