Ottawa Tourism

Member Newsletter

June 2018

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Membership

Membership

TOURISM MEGA EVENT & AGM

Ottawa Tourism’s annual general meeting was part of a tourism mega event at Shaw Centre May 20. The industry came together at this unprecedented event to network, and to learn about the activities, successes and operations of Ottawa Tourism, as well as to gain insights into how their businesses fit into the broader tourism landscape at the local, provincial, and national level. The day included the Tourism Industry Association of Ontario’s (TIAO) annual general meeting, Ottawa Gatineau Hotel Association’s (OGHA) AGM, Ottawa Tourism’s annual general meeting (AGM), the Tourism Industry Association of Canada’s (TIAC) Town Hall meeting and was capped off with a tourism industry reception. The Ottawa Tourism AGM featured President and CEO Michael Crockatt speaking about tourism highlights from the past year and directions for 2018, as well as the election of Ottawa Tourism’s board of directors. Among the highlights of the 2018 direction is a new partnership between the Ottawa Festival Network and Ottawa Tourism that will see the two organizations collaborate on research, projects, and processes with the goal of supporting cultural events that significantly attract visitors and animate the city. Following a short board meeting after the mega event, the roles of the Ottawa Tourism board of directors for 2018-2019 were confirmed as follows:

  • Ross Meredith, Chair of the Board, Meetings and Conventions Committee Chair, The Westin Ottawa
  • John Swettenham, Vice Chair of the Board, Canadian Museum of Nature
  • Mariève Desmarais, Rural Tourism Committee Chair, Prescott Russell Tourism
  • David Smythe, Leisure Committee Chair
    Lord Elgin Hotel
  • Colin Morrison, Travel Trade Committee Chair, Ottawa Embassy Hotel & Suites
  • Jasna Jennings, Membership Committee Chair, ByWard Market BIA
  • Geoff Publow, Past Chairman of the Board, Ottawa Senators Hockey Club
  • John Cosentino, Chair of the Municipal Accommodation Tax Management Committee, Albert at Bay Suite Hotel
  • Nina Kressler, Shaw Centre
  • Joel Tkach, Ottawa International Airport Authority
  • John Smit, City of Ottawa
  • Steve Ball, Ottawa Gatineau Hotel Association
  • Paul Akehurst, Intertask Group of Companies
  • Steve Wilson, Escape Manor
  • Kelly Eyamie, Diefenbunker: Canada’s Cold War Museum
  • Peggy DuCharme, Downtown Rideau BIA
  • Michael Crockatt, President and CEO of Ottawa Tourism

The Ottawa Tourism 2017 Annual Report can be found here.

Destination Development

Destination Development

NEW FUND TO FUEL TOURISM

An all-new Destination Development Fund announced at the tourism mega event May 30 will help build on the momentum of 2017 by encouraging tourism providers to come up with new attractions and events, and to envision bold enhancements to festivals to attract new visitors. The five funding streams within the program include:

  • Attractions, Facilities, and Tourism Infrastructure Projects – to encourage introduction of new attractions in Ottawa
  • Tourism Project Studies – to explore feasibility of major new projects, or to study impacts of major projects on tourism in Ottawa
  • Expansion of Regional and/or Niche Tourism Opportunities – to enhance and expand clusters of experiences within niches that are poised to attract new visitor markets to Ottawa
  • Festivals and Events – to encourage the creation of new festivals that align with Ottawa’s destination brand, fill gaps in Ottawa’s festival offering, or significantly expand existing festivals to attract overnight visitors
  • The Tourism Innovation Fund – a legacy of Ottawa 2017’s Ignite 150 program that will take applications for bold new projects that will offer unique and exciting visitor experiences in Ottawa.

For more information on the funding and eligibility criteria, please visit https://www.ottawatourism.ca/destination-development/

Destination Development​

Destination Development​

CANADA DAY ROAD CLOSURE & SECURITY INFORMATION

Canadian Heritage has released a map of road closures for the fast-approaching Canada Day Weekend.

It is understood that these closures will cause issues for your customers, employees and for deliveries to access your establishment on July 1st. Canadian Heritage (PCH), in collaboration with the Ottawa Police Services have provided points of access, that are more direct toward your establishment, that your customers will be able to use up to 16:00 on July 1st. It would be preferable (if possible) to keep the minimum number of vehicle to have access within the street closures and if possible to re-arrange the deliveries to be completed on June 30th or July 2nd. We are counting on your collaboration to inform your customers of which route to take to simplify their arrival and to share with them the map of street closures.

Please post the security information sheet at your concierge/reception/front desk on Canada Day to advise guests and help them prepare for the celebrations before visiting Parliament Hill.

Canada Day 2018 Street Closures

Entrances and exits on Parliament Hill for visitors / Les entrées et les sorties sur la Colline du Parlement pour les visiteurs

Business Intelligence

Business Intelligence

YEAR-TO-DATE KPIs
Ottawa Tourism’s key performance indicators across the organization for May and year-to-date

 

KPIs Snapshot - May 2018 - MCIT SALES AND SERVICE: YTD Tentative Room Nights - 150,217 89.02% growth, YTD Definite Room Nights - 37,136 7.82% growth, Economic Impact - $ 16,711,200 8.14% growth; COMMUNICATIONS: YTD News Publication - 617; Media Coverage Reach - 45,984,984; Publication YTD Growth - -38.05%; VISITOR SURVEY Avg. Visitors Rating -  6.18; YTD Responses - 12,108; TRAVEL TRADE: 202 Leads YTD; -27.1% Gowth; 47 Sales Calls YTD; 10 FAMs YTD; -56.07% Growth; Participants YTD 95 FAM YTD; -33.57% Growth; 76,688 Trackable Room Nights YTD; 36.09% Growth; MARKETING (MONTHLY): 343,530 Website Visits; 77% Unique Website Visits; 996,290 Page Views; 2.05 Avg. Site Duration (mins); 4,493 Booking Engine Click-through to Hotels; 2,846 Click-throughs to Book Button; SOCIAL MEDIA (MONTHLY): Facebook: 73,820 Followers; 1.59% New Followers; 4,967,588 Impressions; 31,410 Engagements; Twitter: 40,097 Followers; 1.35% New Followers; 715,158 Impressions; 23,649 Engagements; Instagram: 37,751 Followers; 2.25% New Followers; 22,270 Engagements; AIRPORT: YTD Domestic Passegers 1,505,261 YTD Growth 3.18%; YTD International Passengers 208,063; YTD Groth -4.36%; YTD-Transborder Passengers 320,039; YTD Growth 8.77%; HOTELS: YTD Rooms Occupied 798,784; YTD Growth -2.17%; MUSEUMS: Visitors YTD 1,068,439; YTD Growth -6.99%; Note: Numbers will change based on reporting attractions;

Major Events

Major Events

SLAM DUNK

Ottawa will host the 2020 U14 & U15 boys and U15 girls basketball Ontario Cup Championships. Each year, Ontario Basketball organizes and stages the Championships, which are open to all member clubs. Teams entered into the Ontario Cup are made up of community “rep” and club team programs. Ontario Basketball offers a competitive playing environment by hosting competitions in various divisions, with division one being the highest level of competition. Ottawa will welcome 136 U14 Boys teams, 80 U15 Boys teams and 48 U16 girls team in both 2019 and 2020.

Marketing

Marketing

NOT VANILLA

Ottawa Tourism’s executed a surprising and delicious activation in downtown Toronto in early June. Our pop-up ice cream stand offering free servings of four flavours of ice cream–but not vanilla. The activation garnered a lot of attention and visits from a many local social media influencers. The goal of the project was to get footage for an awesome video demonstrating that Ottawa is Not Vanilla. The final video will be promoted on Youtube and through social media. People loved the concept, ice cream and packaging. We were thrilled with the sound bites and video we captured. Final video will be ready June 22, so stay tuned!

Travel Trade

Travel Trade

GROUP & FIT MARKET PRIMER

Thirty-eight members attended Ottawa Tourism’s recent Group and FIT market stakeholder session. Attendees heard and discussed how the Travel Trade market is being disrupted and how members can tap into this market to grow their group and FIT business. Members unable to attend who are interested in learning more about Group and FIT opportunities should contact Kelly Dean, Manger, Canada and US, Student Market or Nicole Graves, Manager, International.

Travel Trade FAMs

Travel Trade FAMs

Hosting clients during Familiarization (FAM) tours and attending out of town trade industry marketplaces are opportunities where the staff can introduce members to clients that have potential new business. If you are looking to get involved in this part of the tourism market, contact Kelly at [email protected] or Nicole at [email protected]

Travel Trade​

Travel Trade​

ASSISTANCE WITH LEADS

Are you following up on the leads that the sales staff are bringing back from their attendance at spring marketplaces? If you are having trouble accessing Travel Trade leads or are unsure on how to respond to the leads in Ottawa Tourism’s new IDSS system, contact Shawna Page [email protected] for assistance. Be on the lookout for the date for the next member IDSS training session.

​Travel Trade​

​Travel Trade​

SUMMER FAM

Ottawa Tourism’s Travel Trade team is hosting 8 clients on our Seasonal Summer FAM from June 26-28. We will also be holding a Mini-Marketplace for members to meet with the clients for one-on-one meetings. If you are interested in this opportunity or more like it, please contact Shawna Page at [email protected].

Convention Sales

Convention Sales

FINAL CALL!

Convention Sales has issued its final call for members to join its Q2 Toronto client event in Toronto, July 5-6. As a reminder, Toronto-based clients will be taking a chartered VIA train to Ottawa to attend the Bryan Adams concert as part of RBC Bluesfest, and will enjoy VIP treatment. Please contact Lizzy Low if you are interested at [email protected]

Communications

Communications

THEY’VE GOT US COVERED Check out our Ottawa in the News section to read the articles listed below, and for even more content on Ottawa from media, bloggers, and influencers from all around the world! This spring’s coverage includes:

  • Coverage of the Canadian Tulip Festival has been strong, with Cité Boomers highlighting how to best enjoy the festival, what to do in Ottawa in spring, and the Fairmont Château Laurier;
  • In the International Traveller, Australian travel writer Jennifer Ennion helps you discover what makes Ottawa unique;
  • Nathalie Katinakis, co-winner of the 2017 Ottawa Tourism Travel Writing Award, features Wellington West and Westboro on her blog Une porte sur deux continents;
  • Glenn Cameron highlights the brand-new Ottawa Art Gallery in Roadstories.ca;
  • HUG Magazine, a French publication, speaks of Ottawa’s charm in La capitale de tous les canadiens.
  • Sarah Bergeron-Ouellet features Ottawa as a great road trip destination in Le Journal de Montréal;
  • Helen Suk rounds up what to do on a weekend in Ottawa on her blog Not Without my Passport;
  • Montréal-based blogger Maude Goyer speaks of Ottawa as a Mother’s Day travel destination on her blog Maman pour la vie;
  • On the culinary side of things, Lisa Jackson highlights Ottawa’s Big Rig Kitchen and Brewery and Quitter’s Coffee on the Food Network;
  • Toronto blogger Christopher Mitchell tells all about how to have a fun weekend in Ottawa on Traveling Mitch;
  • Carolyn B. Heller shines light on the Andaz Ottawa ByWard Market in her Hotel Scoop piece.

The page is updated with new content each month, so we invite you to bookmark the section and keep a close eye on what journalists are saying about our great region!

Ottawa Welcomes the World

Ottawa Welcomes the World

RETURN ENGAGEMENT

The popular Ottawa Welcomes the World from 2017 returns to Lansdowne this Canada Day Weekend. Join us for a trip around the world, without leaving Ottawa! This international cultural festival will feature food, drinks, music, and dance traditions from across the globe. Explore participating nations, including Saudi Arabia, United Arab Emirates, Kuwait and South Korea just to name a few. 2018 also marks the 150th anniversary of diplomatic relations between Canada and other nations. Now that’s something to celebrate! July 1-3, Horticulture Building, Lansdowne. $5 Adults, Kids under 19 free.

Membership​

Membership​

TWO WHEELS, 200,000 KIDS

Congratulations to long-time Ottawa Tourism member RentABike, which recently welcomed its 200,000 grade school client. RentABike has been providing bike rentals from its location on the Canal downtown for twenty-five years!

​Membership​

​Membership​

HAVE YOUR SAY

The Canadian Transportation Agency will hold a session on Air Passenger Protection in Ottawa July 4. The agency wants to hear directly from the public and tourism stakeholders about Air Passenger Protection Regulations at in-person consultations being held across the country. The CTA is holding a session in Ottawa on July 4!

New provisions of the Transportation Modernization Act., which were added by the recently-passed Transportation Modernization Act, mandate the CTA to develop regulations setting out airlines’ obligations with respect to flight delays and cancellations, denied boarding (bumping), tarmac delays, damaged or lost baggage, seating of children with parents or guardians, the transportation of musical instruments, and communication with passengers. Have your say! Online consultations open until August 28th!

Ecorismo Canada 2018

Ecorismo Canada 2018

TOWARD SUSTAINABLE TOURISM

The first bilingual forum-tradeshow dedicated to sustainable tourism comes the Westin Ottawa, September 10-11. Organized by La Société économique de l’Ontario, ECORISMO CANADA 2018 will connect over 400 tourism industry professionals with suppliers of products and/or services that are deemed “eco-responsible”, and over 30 speaker sessions from an international panel of experts in numerous fields, thus directly supporting the industry’s need to become more sustainable by providing tangible, concrete solutions to small-medium and large tourism businesses. You are therefore invited to be part of this groundbreaking event, either as a sponsor, exhibitor or participant. As supporters of this event, you will be offered a wide range of visibility options that will definitely suit your needs in communicating with the industry.

To learn more about the event, or to register, please www.ecorismo.ca, or contact Isabelle Lessard, Event Coordinator, at 613-590-2493, x107 or [email protected].

​Destination Development​

​Destination Development​

Ottawa Tourism is developing a Tourism Economic Impact study to demonstrate the importance of our industry. As a business that plays a key role in tourism, you already know that our industry is a key driver of Ottawa’s economy, contributing jobs and economic growth. It is important that our industry has empirical evidence of that impact to share with decision-makers and the broader public. Ottawa Tourism is engaging InterVISTAS Consulting to prepare a study to help us tell the full story of how tourism touches many industries including accommodations, food and beverage, retail, ground transportation, and local attractions. We need your help as we gather the data to tell the full story, and therefore we ask your cooperation in participating in a survey that will give us results that we can all use to strengthen our industry.

Click here to participate in the survey. Please rest assured that InterVISTAS Consulting will maintain the confidentiality of your survey response, and that the completed surveys will not be viewed by anyone other than researchers at InterVISTAS Consulting. Only the aggregate survey totals will be provided in the final report. The published document will not reveal employment figures or other data for any individual firms. Ottawa Tourism will be sharing the results of the study with you once available. Please watch for other communications from Ottawa Tourism about this important research project.

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