Ottawa Tourism

Member Newsletter

May 2018

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Ottawa Tourism Awards

Ottawa Tourism Awards

…AND THE WINNERS WERE

The 2018 Ottawa Tourism Awards May 3 at Brookstreet showcased excellence in our local industry and celebrated our record-breaking tourism year by paying tribute to Canada 150 and Ottawa 2017. This year’s event welcomed more than 260 local tourism industry leaders and featured the presentation of a special Outstanding Tourism Achievement Award by the Honourable Bardish Chagger, Leader of the Government in the House of Commons and Minister of Small Business and Tourism.

Winners were chosen among 21 finalists in four major award categories:

  • New Company of the Year:  Tim Hortons Ottawa Ice Dragon Boat Festival
  • Social Media/Marketing initiative of the year:  Polar Bears by Canadian Museum of Nature
  • Event of the Year – Annual:  Music and Beyond
  • Event of the Year – One Time (tie): 
    •  Scotiabank NHL100 Classic Weekend by Ottawa Senators
    •  105th Grey Cup Festival by Ottawa Sports & Entertainment Group

View Nominee Videos    View Event Photos

The 2018 Ottawa Tourism Awards also presented the Outstanding Tourism Achievement award to Ottawa 2017 for its unparalleled contribution to Ottawa’s big year. Ottawa Tourism also honoured Canada 150 and Canadian Heritage for significant investments in tourism infrastructure in the Ottawa Region, as well as Steve Ball, President of the Ottawa Gatineau Hotel Association, as Tourism Leader of the Year.

Four other award winners were recognized at the event. Kelly Johnson, a student in Algonquin College’s School of Hospitality and Tourism, received the annual Ottawa Tourism Scholarship. Nathalie Katinakis and Margo Pfeiff both won the Ottawa Tourism Travel Writing Award; Nathalie for her article,  À la découverte du ByWard Market d’Ottawa : un marché qui est aussi un quartier, which appeared on her blog, Une Porte sur deux continents, on November 29, 2017; and Margo for her entry, Ottawa, Canada’s center of government, is Cool with a capital C, which appeared in the L.A. Times on May 7, 2017. Southavy Pathammavong was named winner of the Ottawa Tourism Social Media Influencer Award. Sulin Quant Anastas of the Lord Elgin Hotel was congratulated for being named the 2017 Star of the City. The Don Blakslee Hotelier Award was presented by the Ottawa Gatineau Hotel Association to Ross Meredith, General Manager of the Westin Ottawa.

Tourism MEGA Event

Tourism MEGA Event

A DAY DEVOTED TO TOURISM

Attend the annual general meetings of Ottawa Tourism, OGHA and TIAO, plus a TIAC Town Hall–all during the same afternoon! This unprecedented event May 30 at Shaw Centre will be your chance to get a complete update on the state of the tourism industry at the local, provincial and national level. It will kick off at 1 pm with the TIAO Annual General Meeting, followed by the OGHA AGM and the Ottawa Tourism AGM. The TIAC Town Hall will wrap things up, followed by a networking event. Don’t miss this opportunity to meet and hear from organizations that drive our industry at all levels. Register Now!

Membership

Membership

STARS OF THE CITY CONFERENCE

The annual Stars of the City Conference for front line staff is coming up May 23 at the Casino du Lac Leamy Salon Royal. 2018 is Canada-China Year of Tourism, and Algonquin College’s Mark Brennan, of Algonquin College, will provide guidance and tips on how to meet the needs and expectations of Chinese visitors.  Andrew Van Der Hoeven, Les clefs d’or Canada accredited concierge, will inspire participants with how he provides internationally recognized customer service. And Jantine Van Kregten, Ottawa Tourism’s Director of Communication, will excite participants with all of the things to see and do in Ottawa so that they can keep their customers (and social media feed) up-to-date. Register here.

Travel Trade

Travel Trade

HOME & ABROAD

Ottawa Tourism travel trade and members have been and will be busy on the sales missions and FAMS.

  • Ottawa/Outaouais Europe Sales Mission:  Travel Trade and Media staff from both Ottawa Tourisim and Tourisme Outaouais were in London and Paris April 23-27 to educate clients on the unique experiences offered in Canada’s Capital Region. Fifty trade and media clients were hosted at a London reception. In Paris, four hosted receptions were held which included a mix of forty Media, Travel Trade, and Industry clients.
  • Rendez-vous Canada, May 13-16, Halifax, N.S. Three Travel Trade staff are participating in Canada’s largest international Travel Trade marketplace, with over 200 appointments pre-scheduled over the three days. Over twenty-five local and national members representing accommodations and attractions are also participating. This annual B2B activity allows for business exchanges and the introduction of new tour.
  • Destination Ontario European Tour Operator FAM May 16-18: A post Rendez-vous Canada FAM will bring 13 tour operators and four Destination Ontario staff from UK, Germany, and Toronto offices to the capital. The group will experience Le Boat as well as Ottawa’s new products.
  • Destination Ontario Toulouse FAM June 1-2: Ottawa Tourism is partnering with Destination Ontario to introduce Travel Agents from Toulouse in France some new and exciting products in Ottawa.
  • Travel Trade Workshop Meeting 1:00-6:00 pm, June 6: Join us to learn about Group and FIT trends and how to attract new business for your company at the National Arts Centre. To register for this event please contact Shawna Page at [email protected]
  • Summer Seasonal FAM June 26-28: Ottawa Tourism has handpicked clients to come and view Ottawa’s new products. Want to be a part of our Summer Seasonal FAM? Contact Shawna Page at [email protected] for more information.
Convention Sales

Convention Sales

FRANKFURT HERE WE COME

Ottawa Tourism and Shaw Centre are heading to the big IMEX industry show in Frankfurt, May 15-18. This is one of the biggest and most innovative gatherings of professionals in the meeting, events and incentive travel industry. In addition to securing over 22 highly qualified buyer appointments, the team will participate in a business exchange event where they will gain in-depth knowledge about potential international meeting and convention clients. The connections made at IMEX in Frankfurt are invaluable, and will open the conventions sales team to a wealth of potential hosting opportunities for our city

Major Events

Major Events

A BOUNCE IN OUR STEP

Canada Basketball will host a FIBA Basketball World Cup 2019 Americas Qualifiers game this summer at TD Place. Canada’s pursuit of a FIBA Basketball World Cup 2019 berth concludes the first-round on Monday, July 2 against U.S. Virgin Islands with tipoff scheduled for 1:30 pm ET. Fans can secure their tickets for this game at TDPlace.ca, by calling 613.232.6767 X1 or in person at The Box Office at TD Place. After being unavailable for the first two windows, players from the NBA will be eligible to play this summer. Canada is in Group D along with Bahamas, Dominican Republic and the U.S. Virgin Islands. With a 3-1 record, Canada sits in second in the group behind Dominican Republic (4-0) and has qualified for the second round.  The FIBA Basketball World Cup 2019 in China will be the biggest edition of FIBA’s flagship event with a record 32 participating teams playing 92 games over 16 days. For the first time, the FIBA Basketball World Cup will qualify 7 teams directly for the following year’s Olympic Games.

Destination Development

Destination Development

ECONOMIC IMPACT

Ottawa Tourism is developing a Tourism Economic Impact study to demonstrate the importance of our industry. As a business that plays a key role in tourism, you already know that our industry is a key driver of Ottawa’s economy, contributing jobs and economic growth. It is important that our industry has empirical evidence of that impact to share with decision-makers and the broader public. Ottawa Tourism is engaging InterVISTAS Consulting to prepare a study to help us tell the full story of how tourism touches many industries including accommodations, food and beverage, retail, ground transportation, and local attractions. We need your help as we gather the data to tell the full story, and therefore we ask your cooperation in participating in a survey that will give us results that we can all use to strengthen our industry.
Click here to participate in the survey. Please rest assured that InterVISTAS Consulting will maintain the confidentiality of your survey response, and that the completed surveys will not be viewed by anyone other than researchers at InterVISTAS Consulting. Only the aggregate survey totals will be provided in the final report. The published document will not reveal employment figures or other data for any individual firms. Ottawa Tourism will be sharing the results of the study with you once available. Please watch for other communications from Ottawa Tourism about this important research project.

Communications

Communications

ROOM RATE REQUESTS FOR MEDIA

The Communications team at Ottawa Tourism receives more requests for media hosting than we are able to accept. Sometimes, though, we get approached by influencers who we are unable to assist, or who do not fit our target markets and demographic, but may fit the needs of our accommodation members. Earlier this year, we sent a message out to accommodation members asking if they would like to be notified when we receive such requests. When we receive these types of requests, we will send out an email to the accommodation members who have let us know they wish to be added to our list. We include as much information as possible as well as the media’s contact info and ask accommodation members to respond to the media directly. If you’re an accommodation member and are interested in receiving these emails, email [email protected] and let us know!

Communications​

Communications​

READ ALL ABOUT US

Ottawa Tourism’s Communications Team helps attract positive media coverage about our destination. Check out our new Ottawa in the News section to read the articles listed below, and for even more content on Ottawa from media, bloggers, and influencers from all around the world!

This month’s Spring coverage includes:

  • Bon Appétit takes readers across Ottawa in their Cyclist’s Guide to Ottawa, sampling local foodie favourites along the way; Chef Seamus Mullen explores Ottawa’s culinary scene by bike in the mouthwatering Culinary Cruise Through Ottawa video!
  • Hans Tammemagi highlights the spectacular Canadian Tulip Festival in his colourful piece for the Peninsula News Review: The Glory of Tulips

Indigenous Tourism is featured this month:

  • Bea Broda lists Ottawa’s Indigenous offerings in the post on her website Engaging Indigenous Experiences Accessible in Ottawa
  • Ottawa’s Indigenous attractions are highlighted by Nikki Bayley in a round-up article featuring indigenous culture as part of the city experience for a story on the Indigenous Tourism Association of Canada website

Other great headlines this month:

  • A fantastic article en français by Sarah Bergeron-Ouellet names Ottawa as one of 5 great cities to spend a long weekend in the Journal de Montréal
  • Blogger Helen Suk features beautiful photos and a list of fun weekend activities in Ottawa on her blog Not Without my Passport
  • International Women’s Day offerings, including great programming in Ottawa museums, was featured by Lucas Aykroyd in the Globe and Mail
  • Travel writer Jong Sang Lee writes for a Korean publication of all the fun ways to warm up in Ottawa during the winter

The page is updated with new content each month, so we invite you to bookmark the section and keep a close eye on what journalists are saying about our great city!

Marketing

Marketing

Canada Day Contest
Ottawa Tourism is running an online contest online from May 17-27 promoted through social media. The winner will receive a trip to Ottawa for a four-night stay over Canada Day for 4 people.
Prize Package:

  • Four-night hotel stay from June 29th to July 3rd for four people
  • Return transportation for four people to Ottawa with Air Canada or VIA Rail 
  • Reserved tickets to the FIBA Basketball World Cup Qualifier for four
  • $200 Visa gift card to enjoy an Ottawa dining experience
  • Canada’s National Museum Passport admission for four
  • Four free BeaverTail coupons

Help us get the word out once the contest launches May 17th to get people thinking and booking their Canada Day weekend visit.
Contest Details

Environment

Environment

GET YOUR GREEN ON
The new GreenON Small and Medium Businesses program announced May 1, 2018 is available to tourism businesses with commercial buildings and fewer than 500 employees.
The program provides:

  • No cost energy audits and greenhouse gas emission assessments
  • Recommendations for operational cost savings, efficiencies and emission reduction
  • Complete concierge support services for the application process
  • Financial incentive options for capital retro-fits and energy saving projects

To register for the program, without obligation, and the no-cost audit assessment, click here.

Staff Updates

Staff Updates

ONE LEAVING, ONE STARTING
Ottawa Tourism wishes a fond farewell to our Manager, Business Events, Katie Dolan. After a decade of service with Ottawa Tourism, Katie has moved on to join The Westin Ottawa sales team. We thank Katie for all of the great work she has done with our organization these past ten years and look forward to continue working with her in her new capacity at The Westin Ottawa. Best wishes from all your friends and colleagues at Ottawa Tourism!

Ottawa Tourism is pleased to announce that we have appointed Dara Rosove for a Maternity Leave Project Coordinator position. Dara holds a B.A. Honours in Communications from Carleton University and is coming to us from OSEG as their Digital Marketing Specialist. In her off time, Dara is passionate about health and wellness in Ottawa, teaching spin classes a few times a week and managing an Instagram blog dedicated to promoting the best fitness businesses and events in Ottawa.  

Canada-China Year of Tourism 2018

Canada-China Year of Tourism 2018

ARE YOU READY?

The Tourism Industry Association Of Canada (TIAC) has recently offered China Market ready material for suppliers dealing with the Chinese market. Downloadable factsheets on Welcoming International Visitors Available ae available free of charge.
Click on the link to find information for a number of occupations.

Big Bike Challenge

Big Bike Challenge

Ottawa Tourism is participating in the BIG BIKE CHALLENGE 2018 and we have some space on our team for you!!!

This great event supports the Heart and Stroke Foundation of Canada.

Our ride will take place on Friday, May 25th at 11:30 on Sparks Street – 60 min. Our team goal is $1500 (10 riding spots available – first come first served).

Please contact Roslyn Smith, [email protected] for further details and sign up information.

Business Intelligence

Business Intelligence

Here are some of the key metrics through the end of April, 2018.

 

Member Newsletter May Business Intelligence

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