Ottawa Tourism

Member Newsletter

November 2017

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Membership

Membership

STARS OF THE CITY UPDATE
This year’s annual Stars of the City Recognition Evening had to be postponed due to the labour situation at Algonquin College. The situation had not been resolved as of this writing, and Ottawa Tourism is asking that members remain patient while options for rescheduling the event are carefully considered. Ottawa Tourism will notify members as soon as a new date has been confirmed.

Membership​

Membership​

2018 OTTAWA TOURISM AWARDS
Nominations will open in early January 2018 – watch for your notification. In the meantime, here’s a look at last year’s nominees and winners: 2017 Ottawa Tourism Awards. You can view the nomination videos here. 
The 2018 Ottawa Tourism Awards will take place at the Brookstreet Hotel, May 3, 2018. This annual celebration of excellence in our local tourism industry is an annual favourite – and promises to be an especially interesting event given the many new and exciting events and developments that took place in our destination during 2017. 

Communications

Communications

ALL THE NEWS THAT’S FIT TO POST
Ottawa Tourism continuously works with influencers and travel media create content and shine the spotlight on our destination. Here’s a sampling of some recent coverage.

Ottawa Tourism, in partnership with Destination Canada France, assisted Amandine Garcia, Chief Editor of Elle France, and social media influencer, Pauline Privez. They recap their Ontario road trip and time in Ottawa in their respective pieces, La belle vie canadienne and Canada: Road Trip en Ontario.

Senior Editor of the Via Rail blog, Jennifer Bauer, wrote about her car-free girls’ getaway to Ottawa in her post Fun things to do in Ottawa without a car.

Vancouver-based blogger Rebecca Bollwitt spoke of the Parliament Buildings in her Miss 604 blog post

On the culinary front, Japanese travel writer Sachiko Nagata spoke of her experience at Canada’s Table in the travel writer’s column of the Risvel website.

Following her visit to Ottawa, Canadian travel writer Alison Gardner published a great article in the digital version of Thor Advantage titled Get acquainted with Canada’s Capital any time of year

Congratulations to the Andaz Ottawa ByWard Market; Ottawa’s hot new hotel was included in Wallpaper’s Best Urban Hotels 2017: the shortlist

What's New with You?

What's New with You?

Ottawa Tourism attends key travel media conferences and hosts travel media and influencers throughout the year. When we do, we like to be equipped with the latest from members. If you have new products, services or stories–or are part of a travel trend–that might interest media, please share them with us. [email protected]

Travel Trade Sales​

Travel Trade Sales​

A FORAY TO THE FAR EAST
Ottawa Tourism recently attended the Showcase Canada 2017 Chinese Marketplace in Beijing China, then headed to Japan. President & CEO Michael Crockatt and Director of Travel Trade, Diane Houston, made some trade and media calls in the region. Michael and Diane also had the pleasure of attending Showcase Canada’s 2017 Chinese Marketplace and spent some time with our Ottawa Tourism representatives in China – Mavis Zhang and Evan Yang from SinoMedia. Diane remained in Asia to head to Japan and represent Ottawa Tourism as part of Destination Canada’s 2017 Japanese Sales Mission. 

​Travel Trade Sales​

​Travel Trade Sales​

TAKING OUR DESTINATION TO MARKET
Ottawa Tourism recently took our destination’s message to travel trade professionals in Quebec and will soon do the same in Ontario. First up was Bienvenue Québec, a major annual travel trade marketplace held in Laval at the end of October. That will be followed by the Ontario Motor Coach Association (OMCA) Conference and Marketplace in early November. Both events featured a new Ottawa Tourism 360-degree VR booth experience with incentives for attendees to visit the booth to ‘take a look around Ottawa’. At OMCA, Ottawa Tourism will host the annual luncheon, which will feature the all-new Canada Science and Technology Museum, just a couple of weeks prior to its November 17 opening.

​Travel Trade Sales

​Travel Trade Sales

FAM FILM
Thirty-nine travel trade clients from seven different countries visited Ottawa and other areas of Ontario and made a video of their experience. Ottawa Tourism partnered with Destination Canada and Ontario Tourism to host the clients from the UK, Germany, France, Korea, Mexico, Brazil and China from September 30 to October 2. While the FAM was here, they were tasked with creating a GoPro video of their time in Ontario. The video was to consist of vibrant cities on the edge of nature, personal journeys by land, water and air, active adventures among awe-inspiring natural wonders, award-winning Canadian local cuisine and connecting with Canadians. Take a look at the video, with our very own Diane Houston, and see how Ottawa compares to the rest of Ontario.
FAM VIDEO

Convention Sales

Convention Sales

SOUPY SALES

In mid-October, Ottawa Tourism and members took mason jars of soup to close to 100 local meeting planners. Made at Shaw Centre’s CrEATe Kitchen, the soup was a tasty way to get our foot in the door to say hello and share a quick update on our industry. Five teams comprising 17 members and three Ottawa Tourism staff fanned out across the city to deliver the soup and the news. Although our team visits were short and sweet, they sure did leave our clients with plenty to noodle over. An extra special thanks to all of our members who came out to help decorate our jars! 

Convention Sales​

Convention Sales​

TAKING IT TO TO
Ottawa Tourism and Shaw Centre will take our destination’s message to two key meeting planner events in Toronto in early December. On December 5, we are the Marquee Event sponsor for the MPI Toronto Chapter Holiday Gala, with attendance upwards of 500 people in previous years. On December 7, we are the Platinum sponsors for the CSAE Trillium Chapter Holiday Gala, with an anticipated attendance of 350-375 people this year! We will have some activation and podium time at each of these events, providing a great opportunity to thank clients for their business and welcome them to do business with Team Ottawa in the future.  We hope to have many members from Ottawa in the room with us.

Marketing

Marketing

WHAT DO WE DO FOR AN ENCORE?
2017 was a special year for our destination. Ottawa Tourism is now working on marketing plans to build on the momentum in 2018 and beyond. We are also developing a suite of marketing partnership opportunities to make it easier and more accessible for members to participate in marketing campaigns going forward. Stay tuned for details later this Fall.

Destination Development

Destination Development

DATA TO DRIVE OUR DESTINATION

Ottawa Tourism will begin collecting data directly from visitors while they are here via a wifi-deployed survey. The data will be used to further develop Ottawa as a travel destination and gain insights into visitors’ travel habits. The data will help determine Ottawa’s Net Promoter Score (NPS), which will show how Ottawa fares as a travel destination in the word-of-mouth department. To do this, we are launching the survey at the CF Rideau Centre as our inaugural project partner, and working with local technology firm MicroMetrics, whose experience in tourism runs deep in the hospitality sector. We will be adding new locations for the wifi deployment of the survey as we begin to work with the data from the CF Rideau Centre. Please contact Catherine Callary, Senior Director of Destination Development, to have your location added to our list of partners for data collection: [email protected].

Major Events

Major Events

TAEKWONDO IS A GO
The Canadian Taekwondo Championships come to Ottawa’s EY Centre next February–the largest competition in the country. February 14 -17, 2018 over 800 competitors aged 5 to 65 will converge on the capital from across the country for the Championships.  Featuring Kyorugi, Poomsae and Para Taekwondo, this will be the first time the event has been held in Ottawa.

Offer to Members

Offer to Members

STUDENT MARKETING SERVICES
Both Carleton University and University of Ottawa hope to pair students with Ottawa Tourism members for class projects.
Carleton University’s Sprott School of Business is looking for businesses interested in serving as clients for student marketing projects.  Two different opportunities are available.  Reach out to Robin Ritchie [email protected] for more information.
Option 1: Marketing Communications (undergraduate)
Option 2: Marketing Strategy (MBA)

University of Ottawa Marketing Professor, Taro Abarbanel, is looking to connect Ottawa Tourism with Bachelor of Commerce student groups for their applied marketing projects. These projects include the development of a marketing strategy, marketing plan, promotional campaigns, etc. Please contact Prof. Abarbanel if this opportunity interests you [email protected]

Performance Metrics

Performance Metrics

BY THE NUMBERS
Here’s a quick snapshot of some key Ottawa Tourism performance metrics as of September 30, 2017.

Extranet training is on its way!

Extranet training is on its way!

Ottawa Tourism is excited to announce that we will be holding member extranet training in mid November. You should receive an email by November 7th with training dates.  If you have questions, please contact Kelly at [email protected] for more information.

Holiday Reception - December 7

Holiday Reception - December 7

Registration is now open for Ottawa Tourism’s widely anticipated annual Holiday Reception, this year at Lowertown Brewery starting at 4:30 pm on December 7. Register here.

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