Ottawa Tourism

April 2018

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Business Intelligence

Business Intelligence

Data to Drive Decisions Ottawa Tourism has implemented an integrated data collection system to provide staff and members key metrics on our local industry. As a destination marketing organization whose programs are based on research-based strategies, we feel it is equally important to equip members with data points which tell the story of Ottawa’s destination health. Ottawa Tourism is pleased to include new on-going monthly data points in our newsletter to our members. As a destination marketing organization that is proud to undertake research-based strategies, we feel that it is equally important to equip our members with travel data points which tell the story of Ottawa’s destination health. As such, please find below new data to show room demand for Ottawa both year-to-date and during the month of March. These are the booked rooms in our city, and they can be compared to the same time period last year (LY).

Ottawa Tourism is also proud of meaningful new collaborations with federal museums and the Ottawa Macdonald-Cartier International Airport. Because of these collaborations, we are pleased to bring you new data provided to Ottawa Tourism by these partners, including the following:

  • museum attendance, and
  • airport statistics (this reflects the total enplanements and deplanements at YOW)

Findings will be shared monthly via this newsletter.

Here are some of the key metrics through the end of March, 2018.

Ottawa Tourism Awards

Ottawa Tourism Awards

Have You Got Your Ticket?

The 2018 Ottawa Tourism Awards are all set for Thursday, May 3 at Brookstreet–and it’s not too late to purchase tickets for what promises to be an exciting evening with your colleagues and friends. Twenty-one finalists are vying for the top prizes across four different categories, and we’ll also honour industry leaders, influencers, and up-and-comers. We will also pay tribute to Ottawa 2017 and Canada 150 for their contributions to an outstanding year of tourism in Ottawa. Join us as we recognize and celebrate excellence in our local tourism industry, enjoy great food and the good company of our colleagues and friends.

Buy Tickets

Award Finalists

New Company of the Year
Mantovani 1946
Ottawa Ice Dragon Boat Festival
The Good Food Tour

Social Media/Marketing Campaign
ByTown Museum
Canadian Museum of Nature
Haunted Walks
Ingenium
Music & Beyond
National Gallery of Canada
Ottawa Festival Network
Parc Omega

Event of the Year – Annual
Capital Oktoberfest 2017
CityFolk
Haunting Season
Music & Beyond
Ottawa Chamberfest
Pumpkinferno

Event of the Year – One Time
Canada Science & Technology Museum opening
Worlds Largest Scavenger Hunt
Scotiabank NHL 100 Classic Weekend
105th Grey Cup & Festival

Tourism MEGA Event

Tourism MEGA Event

A Day Devoted to Tourism!

Attend the annual general meetings of Ottawa Tourism, OGHA and TIAO, plus a TIAC Town Hall–all during the same afternoon! This unprecedented event May 30 at Shaw Centre will be your chance to get a complete update on the state of the tourism industry at the local, provincial and national level. It will kick off at 1 pm with the TIAO Annual General Meeting, followed by the OGHA AGM and the Ottawa Tourism AGM. The TIAC Town Hall will wrap things up, followed by a networking event. Don’t miss this opportunity to meet and hear from organizations that drive our industry at all levels. Register Now!

Convention Sales

Convention Sales

Heading to the 6ix

Ottawa Tourism’s Meetings and Conventions team is finalizing details for its Q2 Toronto client event in early July. This is always a key opportunity for Ottawa Tourism and our participating members to connect with key clients in the important Toronto market. Watch for the promotional opportunity email coming your way in the next couple of weeks for more details!

Major Events

Major Events

Serve, Set, Spike

Canada’s men’s national volleyball team will play matches on June 8-10 against Australia, Germany and the US at TD Place. The Americans are reigning Olympic Bronze Medalists. The FIVB (international volleyball federation) event is organized locally by Volleyball Canada, the Eastern Ontario Region of the Ontario Volleyball Association (OVA) and Ottawa Sports and Entertainment Group (OSEG). Order tickets!

Travel Trade

Travel Trade

Home & Away

Ottawa Tourism’s Travel Trade team hosted an important FAM in March and is heading off to Rendez-vous Canada in May. The Very Important Planner FAM took place March 21-23, with 15 clients from 13 companies taking part in a mini-marketplace at the Canadian Museum of History. Eighteen members met one-on-one with all 15 clients.

May 13-16, three Ottawa Tourism Travel Trade team members will travel to Halifax to attend Rendz-vous Canada, the country’s “signature international tourism marketplace”. Ottawa Tourism and 17 members will showcase our destination and meet individually with tour operators. They will also host a special client event on the Monday evening. For more information email Nicole Graves or call her at 613-237-5150 x1135.

Travel Trade​

Travel Trade​

Let’s Talk Shop

Mark your calendar for Ottawa Tourism’s next Travel Trade Shop Talk – “How to Build New Business”, coming up June 6. The workshop will review changing trends in the Group and FIT market and how to adjust to them to attract new business. The workshop will feature a guest speaker, roundtable discussions and a networking reception. Watch for more information coming your way soon or contact Shawna Page. Want to host an upcoming Shop Talk? Let Shawna know!

​Travel Trade​

​Travel Trade​

Incentive for China Business

Ottawa Tourism has launched a special Canada-China Year of Tourism (CCYT) incentive program to attract more Chinese visitors this year. The program was announced March 21 at a Toronto reception for Chinese tour operators hosted by the Tourism Industry Association of Canada and Ottawa Tourism. Inbound Chinese operators bringing additional new business to Ottawa in 2018 during CCYT are eligible. To qualify, tour operators had to be registered in TIAC’s Canada-China Inbound Tour Operator Registration Program by April 1 and remain in good standing through December 31, 2018. They must also register with Ottawa Tourism. This is just one of Ottawa Tourism’s initiatives to support CCYT. Others include Chinese market training programs for its member businesses and two 2018 missions to China to build relationships with tour operators and travel media.

Bilingual Services

Bilingual Services

Bonjour-Welcome

ACFO Ottawa has introduced a new program to help businesses promote the fact that they offer bilingual customer service. Businesses interested in proudly displaying their bilingualism can procure a variety of BonjourWelcome promotional items from ACFO Ottawa. They are equally entitled to a translation service for menus, posters and other documents; as well as language training workshops for their employees. Among the promotional tools, there are window stickers, pins, customer service lexicons, tent cards and more. The BonjourWelcome campaign is happening provincially, in partnership with the Assemblée de la francophonie de l’Ontario (AFO). This project is funded by the government of Canada. Find out more!

Destination Development

Destination Development

Training Capital Hosts

The Ottawa Host 150 hospitality training application developed for Ottawa 2017 is being updated for use this year and in years to come. In 2017, close to 2000 Ottawans were certified through the application, which was developed by Ottawa 2017 in partnership with Algonquin College, La Cité and Ottawa Tourism. Currently being updated and upgraded, the tool will be launched in early summer and made available to front line hospitality staff and proud residents who want to take part.

Communications

Communications

We’re Making Headlines!

Ottawa Tourism’s Communications Team helps attract positive media coverage about our destination. You can read the articles listed below on our new Ottawa in the News section.

Some great coverage on our culinary and drinks scene:

  • Following his visit to Ottawa, Andrew Dobson produced four different blog posts. One highlights the Fairmont Château Laurier; two speak of the Ottawa culinary scene with highlights on Riviera and Fauna; and one lists great cocktail spots such as Fairouz, Fairmont Château Laurier’s Zoe’s, and Moscow Tea Room.
  • In Les Affaires, Claudine Hébert highlights Métropolitain Brasserie, Brixton’s Pub, and other hotspots frequented by parliamentarians.
  • While L.A.-based Katie Bain explores the story of Beau’s Glacial Gruit beer in her October.co piece, Katie MacLeod lists some of her favourite spots on her blog, Stories My Suitcase Could Tell, including Sidedoor, Beyond the Pale, Art is in Bakery, Le Moulin de Provence, and many more!

March Break has made quite a few headlines this month:

  • In the Globe and Mail, Maryam Siddiqi gives families kid-friendly suggestions highlighting the Canadian Museum of History, Canada Science and Technology Museum, and Canadian Museum of Nature.
  • Marie-Hélène Alarie produced two great articles for Le Devoir! In her article, Ottawa entre culture et nature, she speaks of Ottawa’s museum programming with content on the Canada Agriculture and Food Museum, the Diefenbunker, Canadian Museum of Nature, and Canada Science and Technology Museum. And her article, Amusez-vous, amusez-moi, solely highlights the National Gallery of Canada!
  • The Suburban makes a great list of all the fun experiences to be had in Ottawa during March Break, again speaking of the various programming at museums including the Canadian War Museum and Canada Aviation and Space Museum.
Staff Updates

Staff Updates

Welcome Aboard Meagan

Meagan Chisholm has joined the Ottawa Tourism Meetings and Conventions team as Manager, Business Events for the US Market. Megan has a wealth of experience working with US-based organizations from a variety of sectors. If you wish to reach out to Meagan and say hello, you can contact her at: [email protected]

Race Weekend Workplace Runoff

Race Weekend Workplace Runoff

And You’re Off!

Get some of your co-workers together and enter Tamarack Ottawa Race Weekend’s Kichesippi Workplace Runoff for charity! Race Weekend and Kichesippi have teamed up with Scotiabank Charity Challenge to invite you to take part in a little healthy competition–and to make a difference to your workplace and your community in the process. All you have to do is get a team of your co-workers together who like to run and them start fundraising as a team. There is a whole list of charities you can choose to support. Find out more and register.