Ottawa Tourism

Member Newsletter

April 2019

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

M​arketin​g

M​arketin​g

BRAND STORYBOOK LAUNCH

Last week, Ottawa Tourism and the City of Ottawa, in collaboration with Destination Think!, presented the Ottawa Brand Storybook to over 140 city and tourism stakeholders. The Brand Storybook articulates what defines Ottawa as a destination based on resident and visitor perspectives.

During follow-up workshops, stakeholders had the opportunity to learn more about Ottawa’s Place DNATM and how they can collaborate to enhance Ottawa’s reputation. Content Playbooks will be made available to Ottawa Tourism members in May to support stakeholders as you begin to implement these findings into your marketing and communication strategies. We encourage you to join us in enhancing destination awareness by using the #MyOttawa in your social channels.

Marketing

Marketing

LE SUB PAR EXCELLENCE

Our ‘Le Sub’ April Fool’s initiative fooled many and got both people and media talking. Many great tourism products have surfaced in Ottawa over the past few years, including the 2018 arrival of Le Boat, a self-drive boat vacation attraction on the Rideau Canal. It served as the inspiration for a new signature Ottawa experience: Le Sub, an autonomous submarine tour under the Rideau Canal that Ottawa Tourism announced April 1 via social media and news release.

It was a hit! Ottawa Tourism social media channels received over 155k+impressions, 9200+ engagements and over 2225 link clicks to the Le Sub landing page on ottawatourism.ca. It genuinely fooled many locals, members and visitors! The prank directed people to a page revealing the joke and encouraged them to experience the Rideau Canal in many other ways including kayaking, canoeing, cruising, peddling and skating in the winter. You can see more information on our April Fool’s prank by visiting the Le Sub webpage

 Meetings & Conventions

Meetings & Conventions

OM-GMID!

Team Ottawa was an enthusiastic participant in this year’s Global Meetings Industry Day (GMID) April 4 in Toronto, Montreal and Ottawa. GMID shines a light on the impact meetings have on people, businesses and the economy. Led by the Meeting Mean Business Coalition, the day brings together meetings industry advocates across six continents and more than forty countries.  As MPI Toronto GMID Sponsor, Ottawa Tourism had the opportunity to highlight our recent economic impact study as well as showcase Ottawa’s Own businesses, including chocolates from Alicja Confections. Team Ottawa painted the vibrant Ottawa story for those in attendance. 

The Event – Continuing with the GMID fun, Ottawa Tourism and the Shaw Centre were ARCHITECT sponsors at “The Event” in Montreal. The sponsorship allowed us to transform the plenary space into the four different seasons as experienced in Ottawa.

The Event took place over two days and provided many opportunities for networking and learning. Activation stations and integration of the senses were put into play for the duration of the program. 

Game On – While Leafs fans may not agree, it was a win for Ottawa Tourism (and the Sens!) when we hosted a group of Toronto-based clients at the game in Toronto on Tuesday, April 2. The evening was well spent connecting with new and familiar faces, building and strengthening relationships with key Sport Event stakeholders in the GTA.

AO- UK – Ottawa Tourism recently spent four days in the UK, meeting 15+ clients from corporate, association, and agency sectors. Ottawa Tourism also hosted a C&IT round table event. Stay tuned for the white paper that came from the round table workshop. 

Membership

Membership

OTTAWA TOURISM AGM

The Ottawa Tourism Annual General Meeting is coming up June 4 at The Westin Ottawa. Our speaker, David Coletto, is CEO and a founding partner of Abacus Data – a full-service market research and strategy firm based in Ottawa. With over a decade of experience in the industry, David and his partners founded Abacus over 8 years ago, and since then it has grown into one of Canada’s most respected market research firms.

Registration – 7:15 AM

Breakfast  – 7:30 to 8:00 AM

Speaker and Panel – 8:00 to 9:15 AM

Ottawa Tourism AGM – 9:30 to 10:15 AM

Registration information coming soon.

Major Events

Major Events

BEST FOOT FORWARD

Ottawa Tourism was proud to host the recent Sport Event Congress here in the capital, participating in and activating this important gathering of National Sport Organizations (NSOs). Team Ottawa operated an interactive booth in Vendor Alley where delegates were invited to spin a trivia wheel and answer Ottawa sport-related questions for prizing. Members of our Major Events team attended the conference, joining sessions lead by industry leaders, and participating in a variety of valuable networking opportunities for sport hosting in Ottawa. Ottawa Tourism also hosted a killer REDBLACKS-themed tailgate party featuring all the tailgate fan favourite games and a live DJ at Lansdowne.

Communications

Communications

NEWS WE CAN USE

Check out our Ottawa in the News section to read the articles listed below, and for even more content on Ottawa from media, bloggers, and influencers from all around the world!  

The page is updated with new content each month, so we invite you to bookmark the section and keep a close eye on what journalists are saying about our great region!

This month’s media coverage highlights include:

  • Miriam Porter features the Canadian Tulip Festival on the CAA Blog.
  • K.-based travel journalist Victoria Newman showcases Canada Day celebrations in Ottawa in her Express article.
  • Elizabeth Newcamp celebrates winter at Winterlude on her blog Dutch, Dutch, Goose.
  • France-based travel journalist Jean-Claude Urbain highlights Ottawa on NordLittoral.
  • This Hour Has 22 Minutes shows us how to have winter-time fun in Ottawa.
Travel Trade

Travel Trade

RENDEZ-VOUS HERE WE COME

Ottawa Tourism’s Travel Trade team is in full preparation mode for Rendez-vous Canada, May 28-31 in Toronto. This is Canada’s largest tourism marketplace, where international tour operators meet the domestic tourism industry. Over twenty local suppliers are registered to take appointments at the event. Ottawa Tourism is planning a client dinner for the free night. If you have registered to attend RVC and have not connected with the travel trade team, please contact Shawna Page. A pre-marketplace meeting is planned for May 14.  

Communicat​ions

Communicat​ions

MEDIA GUEST RATES

The Communications team at Ottawa Tourism receives more requests for media hosting than it is able to accommodate. Sometimes these come from social media influencers who may not fit our target markets and demographics but may fit the needs of our accommodation members. Last year, accommodation members were asked if they would like to be notified when such requests are received and 15 members stepped up to be added to the list. When these types of requests are received, accommodations members are sent an email with as much information as possible about the media contact, along with their contact information for direct follow-up. if you’re interested in working together. If you’re an accommodation member and are interested in receiving these emails, contact [email protected] and let us know!

Destination Development

Destination Development

IDEAS TO ACTION

Ottawa Tourism’s Destination Development team can help bring your tourism ideas to life.

Ottawa Tourism is committed to investing in strategies to improve Ottawa as a destination for visitors, offering financial support through the Destination Development Fund Program. This application-based program is built to encourage businesses to develop or improve quality tourism products in RTO10. If you have an idea that can bring significant tourism activity to Ottawa, but you need funding assistance, we want to hear from you! Ottawa Tourism is currently accepting applications for this program. For more information on the program’s priority areas, criteria, and application process, visit Ottawa Tourism’s Destination Development webpage

M​embership

M​embership

BIKE FRIENDLY BUSINESSES

Ottawa Tourism recently hosted an education session with Ontario By Bike to help members learn more about the opportunities around this growing market–and how to effectively tap into them. Tourism businesses (accommodations, attractions, food service providers, bike related businesses) and BIA’s can become certified as bicycle friendly at no charge and be a part of the Ontario By Bike Network, so cyclists can more easily find their location. The criteria to meet and registration can be easily completed online.  Additional opportunities include having: 

  • Cycling information and photos of guests/customers who are cyclists on promotional materials and website; 
  • Sufficient bike parking; 
  • Staff knowledgeable about cycling in Ottawa; 
  • Displaying Ontario By Bike certification approved decal; 
  • Outreaching to local cycling events, bike tour operators and clubs to explore partnership opportunities. 

If you missed the education session, Ontario By Bike is hosting a 60-minute webinar on May 23. Pre-register HERE to find out more about cycle tourism in Ottawa and how to access the market. 

 For more information on cycling in Ottawa visit Ontario By Bike. For more information on how to register to become a certified bicycle friendly business click here.

Travel Tra​de

Travel Tra​de

HOST AND HOST AGAIN

Ottawa Tourism recently hosted two important groups of tour operators. Twenty-two Concord Tours Chinese guides from Montreal were recently in the capital for a one-day FAM. The guides had a chance to get acquainted with the new House of Commons tour and visit some new tourism products to help prepare them for future tours. We also hosted five Mexico tour operators in late March, promoting winter tours to our region via this FAM coordinated with Tourisme Outaouais.

Tr​avel Trade

Tr​avel Trade

NTA OUR WAY

Ottawa Tourism recently attended Contact, the National Tour Association’s (NTA) exclusive buyers’ event. Contact is a perfect blend of business and education that allows tour operators and sponsoring suppliers and DMOs to connect, create and collaborate. Ottawa Tourism’s activation drew all the delegates to help create an Ottawa picture, that emerged as Contact progressed.