Ottawa Tourism

Member Newsletter

December 2018

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Marketing

Marketing

Ottawa Tourism is offering members a wide array of marketing partnership opportunities for 2019. When you partner with Ottawa Tourism, you are gaining access to our best performing marketing tactics. As a marketing organization, we want people talking about our destination and advocate for our industry and our partners. Here’s how you can benefit:

  • Increase your reach to markets you might not be able to be in on your own
  • We buy more, you pay less. Take advantage of our savings and reduce your costs
  • Extend your audience engagement by tapping into our growing networks
  • Use the Ottawa Tourism brand in busy marketplaces to leverage yourself

View all 2019 Partnership Opportunities here

Sign up for 2019 Partnership Opportunities here 

Destination Development

Destination Development

CALL FOR PROPOSALS

Ottawa Tourism’s Destination Development department is actively looking to develop new and improved experiences that will respond to gaps in our destination offerings and will contribute to increase visits to Ottawa. Two new RFPS have been posted and we encourage serious proponents to submit proposals. We are looking to develop a festive winter/holiday market as well as a permanent, site-based horticulture attraction. These two Request for Proposals have a closing date of Friday, January 10, 2019. For more information, please check the Destination Development page on the Ottawa Tourism website: https://www.ottawatourism.ca/destination-development/

  1. A Festive Winter/Holiday Market is an outdoor event which celebrates the traditional sights, sounds and scents of the season in the weeks leading up to the holidays and/or other key winter dates.
  2. A Permanent, Site-based Ottawa Horticultural Attraction will present a comprehensive, well-thought-out vision for an experience tied to a specific site, which will operate either seasonally or year-round, and will be rooted in a horticulture or garden offering.
Destination Deve​lopment

Destination Deve​lopment

HITTING THE TRAILS

The National Capital Commission and area hotels have teamed up to promote x-country skiing to visitors. This new initiative aims to showcase the world-class Nordic skiing options in Gatineau Park via hotel channels. Discounts associated with unique codes for Ottawa and Gatineau area hotels will grant visitors exclusive rates to access the trails for the whole winter season. The discounts are substantial: 30% off adult daily passes for cross-country skiing, snowshoeing and snow biking. If you’re an accommodation provider and want to plug into this promotional opportunity, please connect with Catherine Callary who can introduce you to the National Capital Commission’s lead on the project.

 

Corporate

Corporate

HOME SWEET HOME

The Ottawa Tourism team will return home to 150 Elgin Street on Monday, December 17.  A huge thank you to the City of Ottawa for accommodating us at City Hall during our renovations. And thank you to our members that facilitated in meeting space and boardroom use over the past several weeks. We look forward to welcoming members to our new space in the coming weeks and months!

Communications

Communications

SEE WHAT THEY’RE SAYING!

Check out our Ottawa in the News section to read the articles listed below, and for even more content on Ottawa from media, bloggers, and influencers from all around the world! Here are some recent highlights:

  • Anna Kim speaks of her time in Ottawa during Remembrance Day on her blog My Travelanthropy.
  • Family travel blogger Yashy Murphy published another great piece, this time on Kasbah restaurant, on her blog Baby and Life.
  • Parm Parmar features her top 7 reasons to visit Ottawa on Trip Jaunt.
  • Shekhar Niyogi showcases Ottawa in a Meet Biz India
  • Irene Thomas speaks of Ottawa and the Great Trail in the Costco Connection.
  • Leigh McAdam published another great piece on what to do in Ottawa on her blog HikeBikeTravel;

The page is updated with new content each month, so we invite you to bookmark the section and keep a close eye on what journalists are saying about our great region!

Co​mmunications

Co​mmunications

GOMEDIA IS COMING TO TOWN!

Ottawa Tourism is preparing to host GoMedia Canada 2019 August 11-15, 2019 at the Westin Ottawa and the Shaw Centre. There will be a special welcome evening at the Fairmont Château Laurier and a reception at the Canadian Museum of History hosted by Tourisme Outaouais–as well as events at numerous other locations throughout Canada’s Capital Region. GoMedia Canada attracts 130 top-tier travel journalists from around the world, and 200 tourism industry representatives from across Canada. This is the first time this prestigious conference has been held in Ottawa–and Ottawa Tourism intends to make the most of this opportunity to share our stories with the world. The Ottawa Tourism Communications team is working with partners on finalizing four pre- and post-conference media tours: a Le Boat-themed tour, a visit to the Outaouais, a combined tour of Ottawa and Prescott-Russell, and a tour of the 1000 Islands. There will be adventure, culinary delights, Canadiana, quirky, and off-the-beaten-track discoveries along the way! Our team is currently in the planning stages of the full- and half-day tours for travel media and industry partners which will take place on Monday, August 12. About 20 themed tours (culinary, outdoor adventure, Canadiana including Indigenous culture, visual arts, politics and diplomacy, and more) will be organized, sure to capture every delegate’s interest. The tours aim to give the delegates incredible memorable experiences and inspire them with unique story ideas.

Click here to access the complete details of the Communications team’s presentation to Ottawa Tourism members on December 6 that outlined how YOU can get involved in GoMedia Canada 2019!

Do you have creative and unique story ideas to share with us, or a new product that will wow journalists? Let us know as soon as possible by e-mailing [email protected]

Travel Trade

Travel Trade

THREE BIG HITS!

Ottawa Tourism showed-off the destination to North American clients at three big events this fall, with sponsorships at Bienvenue Quebec, NTA’s Travel Exchange, and the OMCA Marketplace.  Following the #OttawasOwn Brand, clients were enticed to the Ottawa/Outaouais VIP Booth at Bienvenue Quebec to get a bag of Locally Roasted Coffee Beans. Embracing all things local, Ottawa and Toronto hosted the Ontario lunch at the same event, showcasing Franco-Ontarien singer/songwriter Mélissa Ouimet. At Travel Exchange (TREX), the locally roasted coffee was again on the menu as a buyer gift, drawing the potential clients to the Ottawa Café. At the 2018 OMCA Marketplace, Ottawa hosted the 33rd Ottawa Lunch with sparkle and glamour, as local champion, Lianne Laing hosted a special live, interactive Ottawa Quiz!

Communica​tions

Communica​tions

GREAT CANAL JOURNEYS

During summer 2018, Le Boat and Ottawa Tourism with other partners welcomed Great Canal Journeys, a major UK TV series, to film on the Rideau Canal. The episode featured breathtaking footage of the region, giving a deep insight into the Rideau Canal and its surrounding villages, towns and cities. People were watching and they were interested! During the first ad break Le Boat’s website saw 24,000 page requests. Great Canal Journeys follows beloved couple Timothy West (famous stage actor) and Prunella Scales (most recognisable from the classic show Faulty Towers) as they travel on the canals, rivers and waterways of the world.  The show is now in its 9th season, with each episode delivering around 1.5 million viewers. Watch it here.

Major Events

Major Events

MAJOR WINS

On November 19, Indigenous Sport & Wellness Ontario – ISWO (formerly known as the Aboriginal Sport and Wellness Council of Ontario) and the City of Ottawa, along with Ottawa Tourism, announced an exclusive multi-year agreement prioritizing Indigenous wellness through sport, leadership and community development. The landmark initiative was reached in partnership and consultation with the Algonquins of Pikwakanagan First Nation, Kitigan Zibi First Nation, the Algonquin Nation, the Métis Nation of Ontario, the Mohawk Nation of Akwesasne, Tungasuvvingat Inuit and the Ottawa Aboriginal Coalition, who have a well-established relationship with ISWO as a result of recent collaboration on a bid for the 2020 North American Indigenous Games (NAIG). The agreement will see Ottawa host the 2021 Ontario Indigenous Summer Games and the 2021 and 2023 Masters Indigenous Games. The agreement however, goes well beyond major sporting events and Games. The partnership also outlines support for ISWO’s youth leadership program, ‘Standing Bear’ and the Urban Indigenous Sport Strategy, in addition to the full gamut of ISWO events, camps, programs and workshops.

Convention Sales

Convention Sales

GETTING FACE-TO-FACE

Ottawa Tourism looks forward to our continued participation at next year’s Tête-à-Tête, January 30, 2019 at the EY Centre.  This premier show facilitates face-to-face connections with over 550 of the most qualified industry leads. In partnership with the Shaw Centre, we look forward to sponsoring Jann Arden as she shares her personal journey, explaining the importance of adaptability, being built for change, and finding good — and even funny — things, even in the most difficult of situations. Members are encouraged to promote the show and are reminded that registration is free. Tête-à-Tête is open to all association and not-for-profit executive directors and employees, meeting and event planners, and government procurers.  http://www.csaeteteatete.ca/attendee-delegate/registration/

 

C​onvention Sales

C​onvention Sales

SOUPY SALES

November 27 and 28, Ottawa Tourism and 13 members undertook a two-day sales mission that resulted in 38 appointments with local planners.  This mission focused on strengthening relationships and continuing dialogue on how we, as partners, collaborate in several areas to enhance both the planner and delegate experience. Each short visit saw great returns in terms of leads, and the soups made by the chef at the Shaw Centre were well-received by all!