Ottawa Tourism

February 2017

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Hosts with the Most!

Hosts with the Most!

Over 400 members of Ottawa’s hospitality community gathered last week at the Infinity Centre to get a first look at the new Ottawa Host 150 online training tool that will get our tourism experts welcome-ready for 2017. If you missed it, you and your tourism staff can still get your training certification and help Ottawa roll out the welcome mat to the influx of visitor we expect to see this year. The tool was created by Algonquin College and La Cité in cooperation with Ottawa 2017 and Ottawa Tourism. Click here to access the online portal and start your 2017 hospitality training now!

Marketing

Marketing

KICKING OFF 2017
Ottawa Tourism launched a year-long campaign promoting 2017 in Canada’s capital that is fully integrated and aligned with that of the Celebrations Ottawa Inc. campaign. The campaign uses a diverse range of media, including digital video, social media, search marketing, print and radio. Watch the video here.

Destination Development

Destination Development

FINDING THE WAY
Entro Communications Inc has been retained to conduct a feasibility study and wayfinding strategy that will allow the destination of Ottawa-Gatineau to suggest a path to a consistent, destination-wide wayfinding system. This will eventually be presented to our municipal and federal decision-making entities. Legible, unambiguous wayfinding has become an expectation for visitors traveling in new destinations, and has been implemented in major cities across Canada including Toronto, Vancouver, and Calgary. Ottawa Tourism looks forward to working with Entro, our partners, and the general public on a project that would benefit visitors, residents, the tourism industry, business community, and placemaking. Watch for consultation opportunities coming to members in the next few weeks.

Convention Sales​

Convention Sales​

AN AMAZING CSAE
On February 2nd, 2017, the Meetings and Conventions team will be attending one of our largest tradeshows of the year: CSAE Ottawa-Gatineau’s Tête-à-Tête. We’ve sponsored keynote speaker John Montgomery, former-Olympian and current host of the Amazing Race Canada, who will be the big draw to our booth posing for photos with tradeshow attendees all day. We’ll also be debuting a brand new Instagram-inspired booth showcasing some of the social media love for #MyOttawa.

Destination Development​​

Destination Development​​

ADVENTURES IN FOOD
Members in the culinary sector can now list their restaurants and businesses on Culinary Explorer.
The Culinary Explorer is a unique tool designed for people who love to discover new destinations through tastes and smells, letting people uncover new local food-focused businesses, create itineraries, and connect with a destination’s foodies. The good news? Since you’re a member of Ottawa Tourism, it is free for you to list your foodie business on the map. All you need to do is fill out the form here.

Marketing​

Marketing​

BOOK IT!
The Ottawa Tourism Leisure Marketing Team has recently added some exciting new opportunities for the 2017 Ottawa Tourism booking engine. Traditionally the booking engine required participating members to have purchases transacted directly through the Ottawa Tourism site for an annual/semi-annual fee. While we are continuing to offer this highly successful model, we understand that the needs of our diverse membership base are changing. As a result we have expanded the opportunities on the booking engine in 2017 to include a commission based model, as well as a referral model. The commission based model will allow our smaller members to participate in the booking engine at a minimal up front cost, and pay a fee based on sales, while the referral model provides those attractions with timed ticketing/seating requirements for their event/attraction to have the purchase transacted on their own site. We hope these new opportunities will encourage members to participate in the booking engine in 2017, broadening our online offerings, and providing much valued exposure to Ottawa attractions and events in a busy 2017.

Communications​

Communications​

TRAVEL MEDIA COVERAGE
Ottawa Tourism hosts hundreds of travel media journalists and camera crews each year. Here’s a sampling of some of what they had to say about our destination over the past month.

Ottawa is in the New York Times Travel Section! Remy Scalza, who visited Ottawa in November, wrote the blurb that describes Canada as the #1 place to visit in 2017, specifically linking to the Ottawa 2017 list of events! Read it here and then produced a 36 Hours in Ottawa feature- here

The Globe and Mail ran a piece on Dec. 30 about Ottawa staking its claim as the 150th birthday party headquarters. Read it here.

WestJet magazine named Ottawa the #1 place to visit in the world in 2017. Read it here

Vacay.ca named two #1s as the best places to visit in Canada in 2017: Ottawa and Montréal (and suggested people road-trip between them – a great idea!) Read it here

Expedia.ca recommended Ottawa as one of THE places to visit in Canada in 2017. While they say the list “is in no particular order,” it’s great to see Ottawa as the first one mentioned.

American Express Essentials (a website promoted to their cardholders worldwide) named Ottawa as one of 43 places on their 2017 Trend Destination list (scroll through to slide 5) here.

United Hub (for United Airlines customers) named Ottawa as one of 7 go-to worldwide destinations in 2017, here.

A local writer, Chris Mallinos, profiled Guy Laflamme and Ottawa’s efforts to update its image this year in a great piece in The Guardian, a high-profile U.K. paper, here.

This Maclean’s article mentions Ottawa 2017’s Picnic on the Bridge on July 2 in a look at some of the weirder projects to celebrate Canada’s 150th across the country, here.

After visiting in late August 2016, Lin Stranberg produced a delightful piece in Doctor’s Review about Ottawa’s revamped hip look and 2017 celebrations, here.

Allison Tibaldi, who visited in late September 2016, wrote this article (about winter and Winterlude) in AM New York, here, as well as this piece, a more general look at Ottawa’s charms.

Ottawa received a shout-out on a Singaporean travel website, SG Travellers, here.

Ottawa Tourism hosted Christina Gonzales of the online Billy Magazine back in November 2016; she produced this look at the Alex Janvier exhibition at the National Gallery of Canada.

Jantine Van Kregten got up early to appear on CTV Ottawa Morning Live to talk about the 36 Hours in Ottawa feature in the New York Times. Watch it.

This look at Canada 150 celebrations in AAA World magazine talked a lot about Ottawa (look for CAPITAL IDEAS at the bottom of page 21)

Here’s a nice look at the Rideau Canal Skateway (#8 on the slideshow of great skating trails).

Ottawa is mentioned (along with all of Canada) as the place to visit in September 2017 by this South African publication.

Before Christmas, Jantine Van Kregten did a podcast interview talking about Ottawa 2017 with Randy Sharman of TheInformedTraveler.ca, which aired on New Year’s Day (scroll down to Jan. 1 (there are 3 entries for that day) – look for the Ottawa 2017 logo

Sandra Abma of CBC Ottawa did a nice recap of 17 Ottawa Events for 2017:

The Ottawa Business Journal reviewed Michael Crockatt’s presentation at the Eggs ’n’ Icons breakfast:

Keep scrolling through this article as there’s a neat infographic after the first time you see the Rideau Canal Skateway on this Lonely Planet list of 10 iconic ice rinks around the world:

Mark Sissons was part of the pre-GoMedia visit to Ottawa in late October 2016. He has produced this piece on Vacay.ca about all the great celebrations in Ottawa in 2017.

Jim Byers – who came to Ottawa for Canada Day this past year – has recapped some of his favourite Canadian adventures this year, including Ottawa on Canoe.com.

Jody Robbins – who most recently visited Ottawa in spring 2016 – continues to talk about us, here on Global Calgary, naming her top 3 places to celebrate Canada’s 150th.

Digital Marketing​

Digital Marketing​

WE HAVE A WINNER!
Ottawa Tourism undertook a social media promotion in late 2016 offering entrants the chance to win a Canada Day 2017 VIP Experience. The promotions ran on Facebook and Twitter, with videos featuring Rick Mercer and Katherine Levac. In addition to paid and organic posts, Mr. Mercer pushed the contest out to his 1.6 million followers on Twitter. The promotion attracted 49,470 entries from across the country – 26% of whom opted into the Ottawa Tourism e-newsletter, with 28% opting into the Ottawa 2017 e-newsletter. Congratulations to our winner, Debra Thompson of Windsor, Ontario!

Major Events​

Major Events​

SPORTS & MORE SPORTS!

Ottawa Tourism is proud to announce two more events that will be added to the already impressive calendar of sporting events for 2017.  The Youth Beach Volleyball National Championships will be held August 18-20, 2017.  The event will feature athletes in four age categories (14U, 16U, 18U, 24U), and provides the opportunity for athletes from across the country to fight for the title of National Champion. And, July 1 and 2, the Rideau Canoe Club will be hosting the Canada Day International Regatta.  This race series is aimed at providing high quality race opportunities to developing athletes and will include U17, 19 and Open Age classes. Clubs, provincial teams, and Canada’s U17 team will compete, and teams from Central America, the United States and Great Britain are also expected to attend to add an international flavour to the series.

Metrics​

Metrics​

BY THE NUMBERS
Here’s a snapshot of the latest key metrics on Ottawa Tourism and destination performance across all departments.

Travel Trade Sales​

Travel Trade Sales​

THAT’S A STRETCH
Ottawa Tourism and participating members had a unique way of greeting delegates to this January’s American Bus Association Annual Meeting and Marketplace in Cleveland OH. The conference attracts over 3500 tour operators, supplier and exhibitors – and this year had over 140,000 pre-scheduled appointments between buyers and sellers. For the second consecutive year year, Ottawa greeted delegates every morning and afternoon with the Ottawa 7-minute Stretch. Before each round of appointments, delegates were invigorated with lively dance, warm routines and a cool-down stretch. The 6 videos, shown on four giant screens, referenced Ottawa and showcased the city using creative fitness routines and popular tunes. Delegates were following along with the stretches in the isles of the appointments. Ottawa also had a booth in the Canada section on the floor of the tradeshow, with Ottawa Tourism staff and six members showcasing Canada’s Capital. View the videos here.

Consultation​

Consultation​

TRAVEL INDUSTRY ACT

The deadline is fast approaching to register for the Travel Industry Act consultations. Ottawa Tourism would like to have representives from any sectors that may be touched by the Travel Industry Act participate at the upcoming Ministry of Government & Consumer Services consultation scheduled March 2 in Ottawa. The consultations will solicit feedback from members of the public and the travel industry in response to the issues identified in Phase 1 of the Travel Industry Act review consultations, as outlined in a report to be released in advance of the consultation meetings.
  Please click here to register for the March 2 consultation, 1-4 pm, at the Ottawa Conference and Event Centre, 200 Coventry Rd. Space is limited so please register a minimum of 7 days prior to the session date to secure a spot.
 For more information on the Travel Industry Act review and other opportunities to provide input, please click here.
If you are planning to attend, please let Diane Houston know  at [email protected] or 613-237-5150 X110 as Ottawa Tourism wants to be aware of  any issues that maybe affecting your sector.
Contact  [email protected] if you have any comments or questions.

OTTAWA TOURISM AWARDS

OTTAWA TOURISM AWARDS

NOMINATE NOW!
The deadline for nominations for the 2017 Ottawa Tourism Awards presented by Shaw Centre is next Friday, February 10! Categories available for nomination are: New Company of the Year Event of the Year Partnership of the Year Food and/or Drink Experience of the Year Please click here for the detailed Nomination Package. When compiling your nomination, please ensure that you clearly describe how your nomination fits the judging criteria for the relevant category. The Awards take place Thursday, April 27 at Shaw Centre!