Ottawa Tourism

February 2018

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Nominations Now Open!

Nominations Now Open!

2018 OTTAWA TOURISM AWARDS Nominations for this year’s Ottawa Tourism Awards are now being accepted in four categories:

  • New Company
  • Tourism Partnership
  • Event of the Year
  • Social Media and/or Marketing Initiative

Think you have what it takes to emerge as the winner during the Awards ceremony Thursday, May 3 at Brookstreet Hotel?
Find out more about the judging criteria for each category and complete you nomination online by clicking here. Note that Ottawa 2017 events will be recognized separately for their contribution to Canada’s big year in Ottawa, and will not be eligible for entry in the awards. Nomination deadline is noon, Wednesday, February 21. Best of luck!

Convention Sales

Convention Sales

WHO WANTS TO SKATE?

There are a few spaces still available for what promises to be a fun night with convention clients at TD Place, Wednesday, February 21. If you received your invitation but haven’t registered, contact Lizzy Low now and join us for a family skate followed by an adults only reception at Craft Beer Market. Space is limited, so let us know now if you’d like to take on of the remaining spots!

Convention Sales​

Convention Sales​

BE OUR GUEST

If you’re a new Ottawa Tourism member, we’d like to treat you to a networking/educational opportunity with local meeting professionals. Ottawa Tourism sponsors the Ottawa-Gatineau Chapter of the Canadian Society of Association Executives (OGCSAE) and sometimes has seats available for various educational events. If you’d like to learn more about our local CSAE chapter, and participate in the networking/educational content at one of its upcoming sessions, we would be happy to host you as a guest. Contact Katie Dolan for more information. Learn more about OFCSAE here.

Marketing

Marketing

GET IN THE GUIDE & ON THE MAP

The Ottawa Tourism Visitor Guide and Tear-off Map are going to press soon and offer great opportunities to reach visitors. The Visitor Guide will be taking on a new format this year! The focus of the guide will be to  drive visitation from key markets to the Ottawa-Gatineau region. The guide will highlight top reasons to visit Ottawa, things to see and do and reasons to extend your stay. This year’s guide will be bilingual and instead of having advertising and listings distributed throughout, it will feature marketplace style ads. 100,000 will be printed and distributed to consumers as fulfillment to 1-800 inquiries, mail and Internet requests, locally through the Rideau Centre, and in bulk quantities to convention and tour operator clientele. Ottawa Tourism will also be producing 300,000 Tear-Off Maps in 2018, with limited advertising opportunities.For information on both the Visitor Guide and tear-off map advertising opportunities, please contact Diane Wing at St. Joseph Media.

Marketing​

Marketing​

BOOK IT!

Attractions Ontario is continuing its partnership with the OTMPC for the 2018 Magazine and Coupon Book. This 64-page full colour advertorial focuses on the wide variety of attractions Ontario has to offer. The magazine has an effective and measureable value-added component with at least eight pages of discount coupons worth over $1400 in savings. In 2017 we had 56 coupons with a value of $1,400. The 2018 distribution campaign has been structured to maximize exposure to in-market consumers, and will be supported by a targeted advertising campaign designed to generate awareness of the publication, and direct visitors to internet and phone fulfillment opportunities. 

  • Advertising exposure in 650,000 + copies. 
  • Distributed through the 1-800-ONTARIO regional travel information service and Ontario 
 Travel Information Centres throughout the province and thru CTM.
  • Distribution through Torstar info boxes: over 1,500 locations across the GTA including TTC 
 and GO Train stations
  • The magazine is fully integrated with www.attractionsontario.ca. Consumers that pick up 
 the guide are encouraged to use the web site for additional research and all coupons 
 from the guide are duplicated online

Space is limited. If you’re interested, contact Phil Casey today!

Communications

Communications

IN THE HEADLINES

Here’s a sampling of the latest media coverage of our destination by influencers and travel media Ottawa Tourism has hosted and helped.

In mid-December 2017, Ottawa Tourism hosted a small group of travel media from Canada and the United States who were in town to partake in the NHL100 Classic festivities and content is already appearing! Vancouver-based travel writer Lucas Aykroyd’s piece, A Century of Hockey, appeared on the International Ice Hockey Federation website, and another recap piece was published on the German outlet Eis Hockey News.

Back in July, Ottawa Tourism assisted Marriott International in hosting a group of U.S.-based travel writers, including Kae Lani Kennedy. Her article, 10 sustainable things to do in Canada’s amazing capital city, appeared on USA Today – 10Best.

Ottawa Tourism hosted Malcolm Tattersall as part of a group visit of U.K.-based travel writers back in October 2017. Malcolm produced a great piece, Canada Travel: Ottawa promises everything LARGE as city boasts impressive attractions, for the The Daily Star.

Following her visit to Ottawa in December 2017, Montréal-based travel writer Stéphanie Morin produced a great piece on museum openings in La Presse.

Montréal-based travel writer Mark Stachiew featured Ottawa in his recent article on reasons to visit Canada in 2018 published in the Globe and Mail.

Montréal-based travel writer Sandra Phillips highlights the Canada Science and Technology Museum in her Travelsmartplanet piece.

In September 2017, Ottawa Tourism’s Travel Trade team hosted a “MegaFam” of U.K. tour operators, including Ellie Ross, who has produced a great feature article, Ontario Adventure, in the Travel Trade Gazette magazine.

Travel Trade Sales

Travel Trade Sales

BONJOUR-HI!

Ottawa Tourism is heading to Montreal for a February Sales Blitz, to Toronto for an April Sales Blitz, and in between will be welcoming a VIP fam to the city in late March. Members interested in meeting tour operators/receptives in Montreal are encouraged to attend the Montreal Sales Blitz February 13-15. Members will have the opportunity to meet operators in a mini-marketplace setting. The Toronto Sales Blitz April 3-5 will provide similar opportunities. March 20-22, we’ll host delegates from 17-22 of our top potential clients for a VIP Fam that will include two half days of one-on-one marketplace meetings. If you’re interested in participating in any or all three of these excellent opportunities, please connect with Kelly Dean, Shawna Page or Danielle Jolicoeur .

Destination Development

Destination Development

BRING ON THE RVS!

If you operate a rural tourism business and are interested in tapping into the lucrative RV market, list your business on www.terroirenvr.com . This bilingual Montreal-based RV community network helps RVers plan their trips and explore countryside attractions, all while being able to book a one-night stop at listed attractions, without expectation of hook up. The benefit to participating businesses is increased exposure to the RV market through this dedicated website to a qualified audience. There is no cost to participate. Additionally, while there is no cash transaction for the overnight reservation, data collected in the first year of operation of Terroir en VR indicates that 71% of the producers surveyed have said that at least 3 out of 4 travelers have purchased products or services while parked at their site. Currently there are over 170 locations signed on as overnight locations on Terroir en VR, of which 94% have indicated that they would recommend the RVing network to other producers. “What is attractive about this is that it helps connect visitors with authentic experiences in rural areas, and matches travelers with sites who would welcome them for one night, allowing them to optimize their time exploring the countryside. Many of the RV members to this network are francophone, so we will also be able to showcase the region’s bilingual capacity or simply our welcoming nature to travelers who speak other languages, while showcasing Ottawa as a great destination for francophone and Francophile visitors. These travelers want to explore off the beaten track attractions, agri-tourism businesses, and rural charm, and we have amazing product to show them,” says Catherine Callary, Senior Director of Destination Development at Ottawa Tourism. For more information about this opportunity, please feel free to call Catherine Callary 613-237-5150 ext 106. If you’d simply like to sign your business up to participate, please reach out to Chloe Drouin.

Education

Education

BUILDING BUSINESS IN CHINA

Find out how you can build tourism business from China at this informative session at Shaw Centre, February 28. Canada continues to enjoy impressive tourism growth from China, and Ottawa Tourism strives to work with our partners to increase our share in this market segment. This is the Canada – China Year of Tourism and recognizing the fast and continuous evolution in Chinese outbound tourism, Ottawa Tourism will host a workshop to increase the knowledge of our industry partners, generate meaningful discussions and share best practices with each other.  Grace Xin, National Director of the Canada-China Tourism Advancement Program and the Canada-China Inbound Tour Operator Registration Program, will lead the workshop and help participants gain cultural understanding along with some practical tips for your business to be ready, or ambitious, in this market segment.

Some of the topics to be discussed are: 

  • New trends in the Chinese travel market
  • Profile of the Chinese visitor
  • Understand behaviors of the Chinese visitor
  • How to make your business known
  • Changes needed now to meet the demand
  • Chinese payment methods
  • Effective ways to improve your offering with little investment

Find out more and register by clicking here.

Major Events

Major Events

GET YOUR KICKS!

We’re on a roll with major sporting events, and next up, it’s the 2018 Taekwondo Canada National Championships, February 15-18 at EY Centre. It’s the biggest national competition for the sport, and will include kyorugi, poomsae and para taekwondo. Over 800 competitors aged 5-65 years from across the country will be in the capital to compete. For more on the sport and the Championships visit Taekwondo Canada.

BY THE NUMBERS

BY THE NUMBERS

Here’s a quick snapshot of some key Ottawa Tourism performance metrics as of December 31, 2017. Download pdf.