Ottawa Tourism

February 2020

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

M​embershi​p

M​embershi​p

CHANGES TO YOUR WEB LISTING

As of February 21st, 2020, Ottawa Tourism’s Marketing department will take sole responsibility for the development of web listing descriptions for members. This means that members will no longer be required to create or edit their web listing descriptions.

The goal is to ensure that content across the Ottawa Tourism website is relevant, consistent, current, duplication-free and aligned with the best SEO practices —all of which helps to ensure our website remain the #1 online source for destination information for visitors to the Ottawa region. You are, however, still responsible for updating your company details via your extranet into the Details section as these will continue to appear on your web listing as you’ve entered them.  

Memb​e​rsh​ip

Memb​e​rsh​ip

CORONAVIRUS UPDATE

Please be advised that Ottawa Tourism is currently monitoring the situation regarding the Novel Coronavirus (COVID-19) and its potential impact on the tourism industry in Ottawa. We are aware of the decision of Air Canada to suspend flights from Beijing and Shanghai (currently operating to Toronto, Montréal and Vancouver). We will continue to share additional information with our members as appropriate. Like all Canadians, our thoughts are with the people affected. Please see the following web pages for the most up to date information from the federal, provincial, and municipal governments:

If your business or organization has been affected directly by this situation (cancellations, etc.), we would like to know. Please send an email with the details to [email protected]

Please note that we are also looking to hold a dial-in member information session on this topic later this month. A separate email will be sent with further information on this teleconference once details are finalized.

Business Intelligence

Business Intelligence

KNOW HOW IT’S GOING

Ottawa Tourism monitors and reports on our destination’s Key Performance Indicators. Please login to the membership extranet to access the latest destination KPIs, providing a snapshot of destination performance through to the end of December.

Co​mmunications

Co​mmunications

SEE WHAT THEY’RE SAYING

Check out our Ottawa in the News section to read the articles listed below, and for even more content on Ottawa from media, bloggers, and influencers from all around the world! The page is updated with new content each month, so we invite you to bookmark the section and keep a close eye on what journalists are saying about our great region! This month’s media coverage highlights include:

Communica​tions

Communica​tions

THE NITPICKER

Common pitfalls with tourism terms and facts: international markets.

Ottawa Tourism promotes our destination to the world but WHERE exactly around the world do we do our work? You probably know most if not all of the staff who work out of our offices at 150 Elgin Street here in Ottawa but we also have representation in the U.K. (Axis Travel Marketing), China (Sino Media), and the Netherlands (Lieb Management). In addition, our teams work closely with Destination Ontario and with Destination Canada, which has representation in 11 markets worldwide:

  • Canada
  • U.S.
  • Mexico
  • U.K.
  • France
  • Germany
  • China
  • Japan
  • South Korea
  • Australia
  • India

So if you have programming elements that reflect one or more of these countries, please let Ottawa Tourism know so we can share with in-market representatives. This is especially a great idea for attractions like museums as that kind of information is warmly welcomed by our media representatives. In addition, if you have staff that come from these countries, or speak these countries’ languages, that is handy information for Ottawa Tourism staff to know when planning fams, site inspections, and/or media visits.

Have a question about tourism and/or Ottawa? Ask Jantine at [email protected] and you might see it in a future edition!

Des​tination Development

Des​tination Development

INVESTING IN WINTER

Ottawa Tourism’s Destination Development Fund is starting off 2020 celebrating some seasonal recipients; Winterlude’s 2020 festival hub all along Sparks Street, thanks to the Sparks Street BIA has become ice sculpting central with all three weekends featuring competitions, interactive light structures and live performances that shouldn’t be missed. The next two weekends include the Fire & Ice Festival in partnership with the Bank Street BIA and Winter Pride, and the Canadian Museum of History’s A Night of Indigenous Culture and Cuisine.

Winterlude’s final weekend features the National Arts Centre’s 2nd edition of the Big Bang Festival with an additional day added to their programming. Beginning on the Saturday, February 15th stop by to check out the two major ticketed performances, “The Listening Room” and “Pakman”. Their free activities will include two of their sound installations “StepStrument” and “These birds are flying in the North” as well as the craft tables, tattoo parlour and reading corner. Be sure to check out their website for all festivities scheduled for February 16th & 17th .

D​es​tination Development

D​es​tination Development

URBANISM LAB

Public Services and Procurement Canada invites the public to the Spectral Urbanism Lab on Thursday, February 27 at 40 Elgin Street (2nd floor). This session will explore Parliament Hill’s extensive restoration and modernization as Parliament Hill undergoes the most significant redevelopment since the 1916 reconstruction of the Centre Block, the scale of which will not be witnessed again for generations. This session will examine the complex planning that led to the projects recently completed in the Parliamentary Precinct as part of its rehabilitation. 

HR Updates

HR Updates

NEW M&C SALES MANAGER

Ottawa Tourism is very happy to announce the arrival of a new sales manager to join our Meetings & Conventions team. Julie Clement will be joining us on February 24th. Julie comes to us with a wide range of experiences in sales and business development (in the U.K.), as well as extensive non-profit, fundraising, and member-based organization experience here in Ottawa, including with the Nepean Chamber of Commerce, the West Ottawa Board of Trade, the Barrhaven BIA, and the Heart and Stroke Foundation. With her combination of experiences in these areas, as well as her international experience and strong network, we feel that Julie will make a great addition to our team, and will play a strong role in helping us to continue building our strengths in meetings and convention sales.

Major Eve​nts

Major Eve​nts

HEADING WEST

Ottawa Tourism’s Major Events department will attend the Sport Events Congress hosted by Canadian Sport Tourism Alliance in Edmonton from March 24-26, 2020. Ottawa’s representation will include Carleton University, the University of Ottawa, Ottawa Sports and Entertainment Group, and the City of Ottawa. This is an opportunity to present our destination to sport organizations seeking a host partner and to connect with key contacts in the sport tourism industry.

Marke​ting

Marke​ting

ARE YOU SPRING READY?

It’s official, Ottawa Tourism is leaving winter behind and talking March Break. Our March Break is in full swing and there is no time like the present to start thinking about marketing partnership opportunities!  If you are looking to enhance your business profile to visitors in the Greater Toronto Area and the Montréal area, now is the time to get in touch with our marketing team as we have many available partnerships heading into spring and summer! See how you can get involved with our marketing.

Meetings & Conventio​n​s

Meetings & Conventio​n​s

RECENT WINS

Another Successful Meet Week

Team Ottawa had a strong presence throughout Meet Week, attending Reveal, Tête-à-Tête, and the MPI Charity Auction. Tradeshow host and emcee George Stroumboulopoulos spent time in our booth, which enticed planners to stop by for a meet and greet. In addition, Marc Forgette from Makatew led an interactive activation, which allowed planners to assemble hand-crafted medicine bags while chatting with Team Ottawa about their upcoming meetings and events.

From Gleneagles to Ottawa

At the end of January, Ottawa Tourism was pleased to host Nick Newland from the Associated Country Women of the World. This relationship was formed during the 2019 Gleneagles event and he was blown away by our destination. We will be bidding to host their Triennial Conference that could bring up to 1,000 delegates in April 2025. More information and full RFP to be distributed before the end of February.

M​eeti​ngs & Conventions

M​eeti​ngs & Conventions

IMEX HERE WE COME

In partnership with Business Events Canada, Ottawa Tourism will attend IMEX Frankfurt from May 12-14, 2020. Last year this tradeshow was a big success with 22 qualified appointments and a client dinner. 

Meeti​ngs & Conventions

Meeti​ngs & Conventions

ON THE HORIZON

Save the dates!

Over the next few months, make sure to earmark the following key dates:

  • March Member Workshop: details are coming soon!
  • MPI’s The Event– April 2nd (Ottawa Tourism and Shaw Centre Sponsors): An education event jointly organized and executed by the Ottawa, Toronto, Montréal and Québec Chapters. Cultivation, collaboration, and elevation make the EVENT stand apart from other education and networking events.
  • Global Meeting Industry Day – April 14th (Ottawa Tourism Sponsors of the Toronto Chapter Industry Day): Global Meetings Industry Day (GMID) shines a light on the real impact meetings have on people, businesses and the economy. This is our opportunity to celebrate the industry’s enduring business value and its $2.53 trillion in global economic impact.
  • Ottawa Summit – April 29th & 30th: Ottawa Tourism will be inviting planners with new business or high potential for Ottawa to participate in a 24-hour, high-end activation in our city. The Ottawa Summit is intended to highlight our destination to a captive audience and provide opportunity for meaningful networking with our partners.
Meetings & Conventi​ons

Meetings & Conventi​ons

MEETING PROFESSIONALS AGAINST HUMAN TRAFFICKING AWARENESS DAY WITH SPECIAL GUEST HON. LISA MACLEOD

Meeting Professionals Against Human Trafficking Awareness Day takes place February 25 in Ottawa. Ottawa Tourism, along with the Shaw Centre and the Westin Ottawa, are proud to sponsor an educational session for tourism and hospitality industry professionals to learn what we can do to help fight human trafficking.  For more information and to register click here.

M​embe​rship

M​embe​rship

NEW TOURISM MEGA EVENT

Move over Academy Awards, Ottawa’s tourism industry is stepping into the new decade with a new Awards night that will recognize excellence in our city’s tourism enterprises in high style. While details are still to come, we know you must be wondering why you haven’t heard about the Ottawa Tourism Awards yet this year. It’s because this big networking and awards evening for the tourism industry will be combined with the other big awards evening, the Stars of the City Recognition Evening, to build a brand new, shiny event that will recognize Ottawa’s golden visitor experiences and shining stars.

Nominations will open later this year, closing just after Labour Day. The Awards will be all-encompassing: restaurants, attractions, festivals and events, accommodation providers, frontline staff, transportation providers, and everyone who provides those important visitor-facing services and experiences in our City. Stay tuned for more!

Me​mbership

Me​mbership

MEMBER SPOTLIGHT: SHAW CENTRE

To help you get the most out of your Ottawa Tourism membership, we are introducing a new monthly feature in which we interview some of our most active members on their tips for maximizing membership value. Check out the following interview with Shaw Centre President and CEO, Nina Kessler to learn how her organization makes the most of its membership with Ottawa Tourism, and go ahead, steal some of these tips for your own membership value! 

The Shaw Centre offers 192,000 square feet of highly flexible meeting space, outstanding views of downtown Ottawa through its crystalline glass façade and is among the most environmentally sustainable and energy-friendly centres in North America. 

Q: Do you attend Ottawa Tourism workshops? What benefit did you gain from the ones you attend? 

NK: The Shaw Centre team attends the workshops offered by Ottawa Tourism as it relates to meetings and conventions. These member engagement opportunities are beneficial because we obtain news of new product offerings, updates on emerging trends within the industry and data about our destination’s performance within the global market.  

These networking opportunities also give our team access to stakeholders with a common purpose. We are in the “people” business, and these connections are valuable because they provide us with resources and insight on how to sell our city and the Centre as a world-class destination for meetings and events. 

Q: Do you attend Ottawa Tourism’s annual events? How do you ensure you get as much benefit as possible from them as an Ottawa Tourism member? 

NK: The onus is on me to ensure that I am fully engaged and participating in all the networking and workshop opportunities available. The learnings obtained from these events help us ensure that our strategy is realistic and achievable – which is an essential consideration as we look to increase our market share in such areas as national, corporate and international conventions. 

Q: What advice would you give to new members of Ottawa Tourism?  

NK: I would highly recommend that new Ottawa Tourism members become involved in various spheres of the organization. New members should volunteer on committees and be present. The membership opportunities available at Ottawa Tourism are vast. You only get out of it what you put in. It is a two-way relationship that needs to be nurtured like any business relationship or partnership. 

Q: Which of Ottawa Tourism’s membership benefits offer you the most value? Why? 

NK: The benefits most valuable to the Shaw Centre are the additional member add-on options, specifically, the convention and meeting option. This service allows us to participate in convention and meetings promotions, sales blitzes, site inspections and network with industry partners. By subscribing to the meeting and convention option, Ottawa Tourism provides us with additional support and resources. Their willingness to contribute to joint sales efforts speaks volumes to our potential clients when they see the entire Ottawa team working cohesively.  

Q: How does your membership with Ottawa Tourism help you achieve your business goals?  

NK: Our business goals are achieved through collaborating directly with the staff at Ottawa Tourism when selling opportunities arise in the market. This partnership helps us maximize our presence at client engagement events – through combining our resources, we can reach new markets more efficiently. Our collaborative approach also allows us to have a greater impact when selling internationally. 

Q: What’s the best part of being an Ottawa Tourism member?  

NK: The best part of being an Ottawa Tourism member is the access to all that is Ottawa.  Membership provides up-to-date information on what’s new, competitive analysis, access to data relevant to decision making and access to a staff that serves as an extension of our sales team.

Memb​ership

Memb​ership

A GENTLE REMINDER

Earlier this month, Ottawa Tourism launched its 2020 Membership Survey to obtain your feedback regarding your membership experience with Ottawa Tourism in 2019. We are pleased that several members have responded to our inquiry, but we’d love to hear from several more. If you have not yet submitted your responses to this latest membership survey, it’s still not too late! Click HERE to complete the survey now.

Tr​avel Tr​a​de

Tr​avel Tr​a​de

MEMBER OPPORTUNITIES
The Travel Trade Team creates opportunities for members to meet with Tour Operators and Receptive Operators throughout the year. If you are interested in working with the Travel Trade Team, please reach out to see what events you can join us at in 2020. One event that in which you may be interested is the CITAP Educational Session on March 24th, 2020 at the Sandman Hotel. Ottawa Tourism, Outaouais Tourism and the Canadian Inbound Tourism Association (Asia Pacific) invite you to a free educational seminar featuring a panel discussion with expert Receptive Tour Operators. Come and learn about current market information, future trends, opportunities and challenges for suppliers and RTOs. The panelists will represent business from core Asia/Pacific markets and emerging markets. For more information or to register please contact Shawna Page at [email protected]

Travel Tra​d​e

Travel Tra​d​e

WE TALKED SHOP

The Tweed Visitor Centre hosted 27 Ottawa Tourism members on February 5, 2020 for the first Shop Talk of the year. The group first went on an educational tour, learning about the history of cannabis. After the tour, members got to update one another on what is new at their facility this year. If you are interested in hosting a Shop Talk at your location, please contact Shawna Page at [email protected]

Tra​vel Tra​de

Tra​vel Tra​de

T.O. SALES BLITZ

Ottawa Tourism and Outaouais Tourism are planning a Sales Blitz to Toronto, Ontario April 14-16, 2020. Participating members will meet prior to the Blitz to identify priority clients and markets.  Ottawa Tourism, Outaouais Tourism, and our members will team up for four mini-marketplace sessions (each session consists of a morning or afternoon of pre-scheduled appointments) and three networking lunches. Appointments will be arranged with focus on group tour/FIT business. Sales Blitzes are opportunities for members to promote their property and/or services. For more information, please contact Shawna Page at [email protected]