Ottawa Tourism

January 2018

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Marketing & Sales

Marketing & Sales

STRATEGIES FOR 2018
Ottawa Tourism presented its 2018 marketing and sales strategy to members December 6 at the National Arts Centre. The plans for consumer marketing, meetings and conventions, communications, travel trade and destination development are all designed to build on the successes and momentum generated during 2017. The plans integrate a diverse variety of tactics, from sales missions and fam tours to advertising, social media, media relations, and more. If you missed the presentation, no worries–the plans are available for review right here.

Marketing

Marketing

CHATBOT-AWA!
Ottawa Tourism has teamed up with local startup MC2 to launch an all-new gamified, learning chatbot to enhance the visitor experience. Named Faya, the Ottawa Tourism Assistant operates on the Facebook Messenger platform, answering questions and providing fun and interactive ways for visitors and residents to explore Ottawa museums, cultural sites and outdoor activities. Faya encourages people to visit attractions and complete activities such as finding new exhibitions, posting selfies in front of landmarks and a host of other activities. Say hi to Faya on Facebook Messenger and she’ll guide you on your way to even more fun in Canada’s Capital.

Membership

Membership

2018 OTTAWA TOURISM AWARDS
Save the date! The 2018 Ottawa Tourism Awards will take place at Brookstreetl, May 3, 2018. This celebration of excellence in our local tourism industry is an annual favourite – and promises to be an especially interesting event given the many new and exciting events and developments that took place in our destination during 2017. Nominations will open soon – watch for your notification. In the meantime, here’s a look at last year’s nominees and winners. 2017 Ottawa Tourism Awards

Communications

Communications

PEOPLE ARE TALKING ABOUT US
Here’s a sampling of the latest media coverage of our destination by influencers and travel media Ottawa Tourism has hosted and helped.

Ottawa’s very own Laura Byrne Paquet showcases the capital’s cycling scene in her Voyagers World piece, and introduces Capital highlights in her Dreamscapes article.

In conjunction with Destination Canada, Ottawa Tourism hosted 14 travel media from around the world in late August to celebrate the Great Trail Connection Celebration at Major’s Hill Park, and coverage continues to come in. Recently, Curve Magazine’s Editor in Chief, Merryn Johns published a piece on how Ottawa celebrated Canada’s 150th anniversary of Confederation.

Montréal-based travel writer Sarah Staples visited Ottawa at the end of October as part of an Ottawa-Outaouais family road trip. She speaks of the experience in her piece A meander around the Ottawa region for food, fun and history, published on PostMedia Network’s Driving website.

ELLE Canada production editor Ciara Rickard was hosted by the Andaz Ottawa ByWard Market back in May and she recently produced the great piece 6 hotels perfect for a weekend getaway.

Ottawa-born travel blogger Jennifer Vukojevic returned to her hometown in December for a visit and produced two great posts on her blog A Map, Fork and Cork. Her piece Romantic things to do in Ottawa this winter inspires a winter getaway for any type of travelling couple, while her piece 20 photos to inspire you to visit fun places in Ottawa showcases some of Ottawa’s most Instagrammable spots.

Following her visit to Ottawa, Montréal travel blogger Nathalie Katinakis published a great piece on her blog, Une porte sur deux continents profiling the ByWard Market neighbourhood.

Michael Zhang, a translator based in Toronto who often accompanies Chinese media groups to Ottawa, showcased Ottawa in a great article that was shared on National Geographic Traveler China’s WeChat account.

At the end of November, Ottawa Tourism hosted a small group of travel media from around the country who were in town to partake in the Grey Cup festivities and content is already starting to surface! Toronto-based travel journalist Rod Charles produced the piece Grey Cup festival kicks off in Ottawa on Vacay.ca.

Ottawa Tourism hosted travel writer Kim Gray and she produced a great culinary piece showcasing Le Cordon Bleu. Another delicious piece was published on Travelsquire, presenting Le Cordon Bleu’s Chef Herve Chabert’s favourite Ottawa’s spots.

Ottawa Tourism assisted travel blogger Jordan Adkins with his visit to Ottawa in mid-November and as a result he compiled his top 10 reasons you have to go to Ottawa now, Canada’s capital of cool on his blog, Inspired by Maps.

In October, Ottawa Tourism assisted Australian-based travel writer Penny Watson with information on the exciting New Year’s Eve events happening in Ottawa, which are now highlighted in Silverkris, Singapore Airlines’ online magazine.

Vancouver-based travel writer Lucas Aykroyd spoke about some of his favourite spots in his Via Rail piece on Where to eat Canada’s best and heartiest meals.

Following her visit to Ottawa, travel writer and photographer Helen Suk produced some great content on Nordik Spa-Nature on her blog, Not Without My Passport.

Travel Trade Sales

Travel Trade Sales

BONJOUR-HI!
Ottawa Tourism is heading to Montreal for a February Sales Blitz and will be welcoming a fam to the city in late March.
Members interested in meeting tour operators/receptives in Montreal are encouraged to attend Ottawa Tourism’s Montreal Sales Blitz February 13-15. Members will have the opportunity to meet operators in a mini-marketplace setting. Watch for details coming your way soon! Closer to home, after a very successful year hosting 339 clients on fams to the city, we’re now gearing up for another in late March. If you’re interested in hosting and meeting tour operators, please connect with Shawna Page [email protected]

Destination Development

Destination Development

Ottawa Tourism matches Indigenous Tourism Association of Canada investment in local tourism attraction. Ottawa Tourism is partnering with the Indigenous Tourism Association of Canada’s (ITAC) Tourism Development Funding Support Program to invest in the successful applicant bid within RTO10, which will help grow and develop indigenous tourism experiences in Ottawa. Aboriginal Experiences, a tourism attraction located on Victoria Island, is planning to add infrastructure that will allow the attraction to reopen their doors to the general public after a couple of years of limited access due to losses from fire and flooding. The $20,000 funding investment from ITAC and Ottawa Tourism will elevate and develop Indigenous tourism product in Canada’s capital. “Ottawa Tourism is eager for the reintroduction of this Indigenous tourism experience for all types of travelers in the nation’s capital,” says Michael Crockatt, President and CEO for Ottawa Tourism. “We have a high level of confidence in the vision of ITAC to be a catalyst for Indigenous experience development across Canada, and we know that we are uniquely positioned in Canada’s capital to foster and contribute to that vision. We look forward to actioning more initiatives to foster indigenous tourism development in Ottawa in 2018.”

Training

Training

IT’S YOUR SHIFT
The province of Ontario is offering free training on sexual violence and harassment intervention for hospitality and tourism workers.
Designed for managers, supervisors, front of house and back of house employees, the It’s Your Shift program helps management and staff identify and intervene in instances of sexual violence and harassment among employees and patrons. It is available to all online at www.itsyourshift.ca. It includes five modules along with job aids, resources and guidelines for the workplace. The program was developed through the Ontario Tourism Education Corporation (OTEC) and by the hospitality and tourism industry for the hospitality and tourism industry.

Major Events

Major Events

CROSS COUNTRY IS COMING
Ottawa has been chosen by Athletics Canada to host the 2021 and 2022 National Cross Country Championships, welcoming over 1000 athletes to the capital. Athletes will be represented in the U18 (Youth), U20 (Junior), Senior and Masters age categories, and the event serves as the national team selection trials for Canada’s entry in the NACAC Cross Country Championships and the IAAF World Cross Country Championships.

Convention Sales

Convention Sales

HEAD TO HEAD, BLADE TO BLADE!
Ottawa Tourism and partners will participate in two key convention sales opportunities in January and February. We’re looking forward to seeing members at the upcoming CSAE Ottawa-Gatineau Tête-à-Tête. This year’s event takes place January 31 at EY Centre–a new location for Tête-à-Tête. Ottawa Tourism will once again sponsor the breakfast keynote speaker, this year featuring Chris Baily, who will present A Fresh New Approach to Productivity.
The Meetings and Convention Sales Team is also planning its Q1 local client event – a family skate at TD Place on February 21 followed by a reception at Craft Beer Market. Watch for details on this event coming your way soon, or connect with Lizzy Low if you’re interested at [email protected]

Staff News

Staff News

WELCOME TRACI
Traci DepatisOttawa Tourism recently welcomed Traci Despatis to the position of 2017 Transition Manager. Traci’s role will be to assess the potential for continuing with some of the most successful tourism events staged in 2017. Traci has returned to Ottawa from the West Coast where she spent a dozen years working alongside event industry influencers in the Action Sport, Film and Arts & Culture sectors in Whistler.  Internationally renowned events such as the World Ski & Snowboard Festival, Crankworx Mountain Bike Festival and Whistler Film Festival were her training grounds and in 2010 she was redeployed from her Event Director role with the Whistler Arts Council to serve as the Vancouver 2010 Olympic & Paralympic Winter Games’ Whistler Live! Integration Manager.  Throughout her 17 year career, Traci has developed and integrated several long-standing legacy programs and events, developing relationships with local Municipalities, Tourism Boards, and Chamber of Commerce outlets and is excited to work alongside Ottawa 2017 and Ottawa Tourism heading into 2018.

Performance Metrics

Performance Metrics

BY THE NUMBERS

Here’s a quick snapshot of some key Ottawa Tourism performance metrics as of September 30, 2017.