Ottawa Tourism

July 2017

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Marketing

Marketing

CANADA 150 IN OTTAWA CONTEST!

Please help Ottawa Tourism promote our Canada 150 in Ottawa Contest – it closes on July 5. Here’s all contestants need to do for a chance to win: submit photos and videos of Canada 150 celebrations in Ottawa on Facebook, Instagram, or Twitter using #MyOttawa and #MyOttawa150 or #MonOttawa and #MonOttawa150. The winner and guest will receive: round-trip economy airfare to Ottawa from within Canada via Air Canada; 3 nights hotel accommodation; 2 tickets to the NHL 100 Classic Hockey Game; $100 gift card to Craft Beer Market; and 2 Canada’s National Museums Passports.

Membership

Membership

NEW STARS LOOK ECLIPSES OLD
The Ottawa Tourism Stars of the City customer service recognition program has been given a complete visual makeover, with a new brand mark, visual treatment, and website. The new logo is more modern and streamlined, with a star replacing the A in the word Stars. The new program website is fully responsive – adapting to all screen sizes for ease of use. Overall the program has a fresh new look with bold, surprising, and engaging imagery on all elements. New brochures and posters will be available for order from the Stars of the City website.

Major Events

Major Events

CANADA DAY AT MOONEY’S BAY
The Rideau Canoe Club will host its traditional RCC Canada Day International Regatta on Mooney’s Bay on July 1st and 2nd, 2017. The Regatta is aimed at providing high quality race opportunities to developing athletes and will include U17, U19, and Open age classes. The series will be attended by clubs, provincial teams, and Canada’s U17 team. Teams from Central America, the United States, and Great Britain are also expected to attend to add an international flavour to the series.

Convention Sales

Convention Sales

RECORDS BROKEN
In June, Ottawa welcomed record numbers of delegates to our city with over 53 different meetings in May and June. Highlights included the FCM Conference (Federation of Canadian Municipalities), which brought in 3,000 attendees as well as other city-wide events including the 2017 Festival of Architecture, the Appraisal Institute of Canada’s Joint Conference with its US counterpart, and CANSEC 2017.

Convention Sales

Convention Sales

CSAE HERE WE COME
Ottawa Tourism and Shaw Centre will represent our destination at the CSAE Summer Summit 2017 in mid-July. This networking event will bring together association executives to learn about, and engage in, the newest trends and best practices over three days at the Nottawasaga Inn Resort in Allison, Ontario. Ottawa Tourism and Shaw Centre are Platinum Sponsors of this event.

Destination Development

Destination Development

FINDING OUR WAY ON WAYFINDING
The development of a wayfinding strategy recently included public consultations on both sides of the Ottawa River. During the last two weeks of June, Ottawa Tourism hosted public information and engagement sessions at Gatineau City Hall, on Sparks Street, and at Ottawa City Hall. The objective of this project, due to be wrapped up in the coming weeks, is to develop a consistent Wayfinding Strategy for Canada’s Capital Region, including design of a pilot project. A wide range of organizations are taking part, including Ottawa Tourism and Tourisme Outaouais, the cities of Ottawa and Gatineau, the NCC, Canadian Heritage, Public Services and Procurement Canada, Parks Canada, three BIAs, the Ottawa Macdonald-Cartier International Airport, and VIA Rail. Learn more about the program.

Communications

Communications

NEWS FOR YOU

Here’s a sampling of what travel media, bloggers and influencers have had to say about our destination over the past month.

Brit + Co’s Lesley Chen produced a delightful piece 13 Reasons (Other Than Justin Trudeau) Ottawa Should Be on Your Travel List as a result of her visit in May, hosted by the Andaz Ottawa ByWard Market.

Award-winning freelance writer Jody Robbins highlights Ottawa as a great family destination in her Today’s Parent piece Places every Canadian kid should see, and as a wonderful destination for multi-generational trips in Reader’s Digest.

In February, Ottawa Tourism hosted nutritionist and travel writer Catherine Lefebvre. Her article 7 good reasons to visit Ottawa appeared in June on Canoe.ca and her piece on Riviera’s iconic chef and owner, Jordan Holley, was featured in the May/June issue of Santé inc. magazine. Catherine retuned to Ottawa in June for one of the Agri150 events as part of Ottawa 2017—the Bootleg Boat Cruise—which she lauded in an interview with ici Radio Canada.

The New York Post rounds up Canada 150 events, highlighting one of Ottawa 2017’s signature events, the Sky Lounge.

Following her very first visit to Ottawa in February, freelance travel writer Lisa Kadane produced a great piece in the Calgary Herald, Hip, happening Ottawa gets its A-game on for Canada’s sesquicentennial. She also wrote about four ways to enjoy Ottawa in a piece published in WestJet Magazine.

Another WestJet Magazine feature Ottawa Tourism assisted with is Alyssa Quirico’s Free Canada Day Events Across the Country.

Marriot Traveler magazine highlighted Ottawa in three different articles. In a hockey-centric piece, Lucas Aykroyd showcases Canada’s national winter sport. Nikki Bayley innovates with five new ways to experience Ottawa museums while Barbara Balfour’s delicious piece takes us through four ice cream spots around the capital.

After her visit to Ottawa in August 2016, award-winning journalist Miriam Porter featured Ottawa in her piece Seven Fabulous Destinations for a Canada 150 Road Trip.

Following her visit to Ottawa in April, travel writer Carolyne Parent highlighted the colourful side of Ottawa in the May-June issue of the Elle Québec magazine (print only).

TMAC member Jane Canapini produced a great piece on the exceptional service she received during her stay at the Fairmont Château Laurier.

MPI Ottawa highlighted the Ottawa Tourism Awards, which took place on April 27, 2017.

Ottawa Tourism’s Senior Director of Destination Development, Catherine Frechette, spoke with La Presse about the 2017 Ottawa Race Weekend’s achievement of a new fundraising record, while the Director of Communications, Jantine Van Kregten, spoke with the Canadian Press on security measures during Canada Day.

Group Tour Media published a great piece on microadventures in Ottawa, featuring Ottawa Tourism’s very own Travel Trade Sales Manager, Kelly Dean.

Ottawa Tourism assisted Ottawa-based Karan Smith with her extensive piece on the capital region for CAA Magazine. Coverage starts on page 35.

Communications

Communications

SPEED MEETING TRAVEL MEDIA
Ottawa Tourism attended the Travel Media Association of Canada (TMAC) Conference and AGM, in Québec City May 24 -27, meeting over 200 travel media and industry reps. Our destination was directly promoted to many during speedy marketplace meetings. Other connections were made during professional development sessions, half-day tours, and receptions. TMAC represents Canada’s most professional and productive experts in the field of travel with more than 450 members including Canadian writers, photographers, videographers, bloggers and social media mavens, as well as highly respected representatives of the travel industry from around the world currently part of the association. Ottawa Tourism also hosted seven TMAC media members for an afternoon at Riviera, the Canadian Museum of Nature, Inspiration Village, and the Andaz Ottawa ByWard Market’s rooftop lounge, as part of a post-conference tour facilitated by Tourisme Outaouais.

Travel Trade Sales

Travel Trade Sales

ALL SYSTEMS GO ON MEXICO
The lifting of visa requirements for Mexican travellers in 2016 has resulted in significant lifts in travel from that country. Mexican tour operators are reporting 30-40% increases in travel, which is why Ottawa Tourism and other DMOs recently travelled to Mexico City to meet with representatives of Mexican Trade. Mexico had been a growing market for Canadian destinations before Visa restrictions were imposed in 2009. Now Mexicans simply apply online for an Electronic Travel Authorization before visiting.

Travel Trade Sales

Travel Trade Sales

TO MARKET!
Ottawa Tourism is preparing for the upcoming summer and fall Travel Trade Marketplaces. If you’re planning to attend (or considering attending) any of the following marketplaces, let us know by emailing [email protected]. Pre-marketplace meetings for these events will be announced in the near future. Please register for these events by visiting their respective websites.
SYTA Annual Conference (August 25-29) Register
Bienvenue Quebec (October 22-25) Register
OMCA Marketplace (November 5-7) Register
CITAP Winter Marketplace (December 4) Register
NTA Travel Exchange (December 14-18) Register

TIAO

TIAO

TOURISM INDUSTRY ACT REVIEW
The Ministry of Government and Consumer Services released its report on Phase 2 of the Travel Industry Act, 2002 review. Within the report are several proposed changes, which the Ministry is seeking feedback on over the next 30 days.
Highlights of the proposed changes include:
• Changing the classes of registrants to better align with today’s business practices
• Increased advertising requirements by travel sellers, regardless of where they are located
• New disclosure requirements for registrants, including using the TICO logo on all ads directed at consumers
• Amendments to financial reporting, trust accounting, working capital, security deposits, and place of business
• Granting TICO the authority to administer monetary penalties, and expanding their inspection powers with respect to non-registrants
• Potential expansion of the Travel Compensation Fund.
In addition, it is proposed that additional research and consultation is needed with respect to possibly adding to the exemptions from the Act, including gift card sellers, domestic travel/tours, and cottage rental agencies.
You can read the full report here. TIAO will be submitting comments on these proposed changes, and would ask any members that have specific feedback on the report to please provide that feedback directly to [email protected]

Metrics

Metrics

BY THE NUMBERS

See the latest key metrics on Ottawa Tourism and destination performance across all departments with this handy infographic.

Member Newsletter - July - By The Numbers