Ottawa Tourism

June 2016

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Tourism Summit, Destination NEXT and Annual General Meeting

Tourism Summit, Destination NEXT and Annual General Meeting

The Ottawa Tourism Summit, held Monday, May 30 at the Shaw Centre with over 250 local tourism industry professionals, took important steps to create a shared vision of this city’s tourism growth beyond 2017. The event was followed by Ottawa Tourism’s Annual General Meeting, with Geoff Publow reconfirmed as the organization’s chair for the 2016-17 year.
Read more.

2015 Annual Report

2015 Annual Report

If you were unable to attend the Annual General Meeting on May 30, you can download a copy of English | French 

Best In The Biz

Best In The Biz

Over 240 tourism industry leaders—including special guests Jim Watson, Mayor of Ottawa, and Yasir Naqvi, Minister of Community Safety and Correctional Services and MPP for Ottawa Centre—attended the 2016 edition of the Ottawa Tourism Awards April 29 at the Ottawa Marriott. Winners were chosen among 16 finalists in four major award categories. Escape Manor and Escape Bicycle Tours were both awarded New Company of the Year honours. Music and Beyond and the National Gallery of Canada took Tourism Partnership of the Year. The Canadian War Museum’s Gladiators and the Colosseum: Death and Glory, won Event of the Year – Exhibition. And CityFolk walked away with Event of the Year – Festival. Dr. Wahab Almuhtadi, a very active partner through the IEEE (Institute of Electrical and Electronic Engineers) in bringing conventions to Ottawa, was recognized as Tourism Volunteer. And Fairmont Château Laurier General Manager Claude Sauvé was presented the Tourism Achievement award in recognition of his significant contribution to the growth and vitality of tourism in Ottawa during his time with the Fairmont Château Laurier.

Out-going Board Member Profile Daniel Laliberté

Out-going Board Member Profile Daniel Laliberté

Daniel is a 30-year veteran of the hospitality industry who began his career working in restaurants in Quebec City. After completing three years in business administration at Laval and Moncton University, Daniel worked in various management positions for several major hotel chains in seven provinces. He has been a hotel General Manager for over 20 years, including the last 15 as GM of the Ottawa Marriott. Daniel has been involved with various industry associations including director and President of RGA and Ottawa Tourism. He is currently Chair of the Ottawa Gatineau Hotel Association and until May 30th, 2016 was Chair of the Marketing Committee.

Canada’s Big Year

Canada’s Big Year

The second in a series of five TV and online commercials created to pre-promote Ottawa 2017 were produced and realized immediately following the Canadian Tulip Festival. The English spot features the iconic Rick Mercer, the French features rising comedy star Katherine Levac. They are appearing on TV stations, online and in social media.
Watch English on YouTube
Watch French on YouTube

Air Canada Partnership Takes Flight

Air Canada Partnership Takes Flight

Ottawa Tourism’s Marketing team is thrilled to have negotiated a new partnership with Air Canada.  Valued at over $400,000, the partnership provides both partners with excellent visibility through print, digital, major promotions and website. The partnership continues to evolve and will have enhanced visibility in the fall campaign and in the US during the summer period.

Connecting America

Connecting America

Ottawa Tourism is participating in a major three-year Destination Canada cooperative advertising program called Connecting America, designed to attract an additional 680,000 US visitors to Canada.  Ottawa Tourism’s annual $500,000 investment is being leveraged to target New York, Boston and Philadelphia – all markets with direct air service to the Capital.

Millennial Program

Destination Canada has launched its two year program to encourage millennials to explore their own country. The program aimed at travellers ages 18-34 is designed to refresh perceptions of the Destination Canada’s Keep Exploring brand, build awareness of youth travel experiences and strengthen Canada’s youth travel product offering. Ottawa Tourism is a partner in this program that will bring YouTube personalities to the city to showcase Ottawa’s younger side.

On the Shortlist

On the Shortlist

Ottawa has recently made the shortlist on two major bids submitted this spring. We supported local champions from the International Society of Biomechanics (ISB) and the International Society of Information Fusion (ISIF) – both bidding on 2019 conferences. The full proposal to host ISB 2019 in Ottawa will be presented on August 1, 2016 in Raleigh, North Carolina. The full proposal to host ISIF 2019 is due June 24, with final presentations July 8, 2016.

IMEX Follow-up

IMEX Follow-up

Ottawa Tourism Convention Sales conducted over 25 appointments at this spring’s IMEX gathering in Frankfurt, Germany. Two physical RFPs were received and several other promising leads generated are being pursued.

More Municipalities!

Ottawa is proud to be host city for the Federation of Canadian Municipalities (FCM) Annual Meeting in 2017. This city-wide event brings together 2000 municipal leaders from across Canada to learn from one another, network with peers, and build productive working relationships. Ottawa Tourism will be representing our destination as well as Ottawa 2017 in Winnipeg in June 2016 to promote Ottawa as the next host city.

AMO is a Go!

AMO is a Go!

Ottawa is honoured to play host to the 2017, 2018, 2019, and 2020 AGM and Annual Conference of the Association of Municipalities Ontario (AMO). Through AMO, Ontario’s 444 municipalities work together to achieve shared goals and meet common challenges. Bringing the organization’s annual conference to Ottawa for four years in a row was the result of a cooperative effort between the City of Ottawa and Ottawa Tourism. Both organizations look forward to working together to welcome AMO to the Capital. Ottawa Tourism will be attending this year’s AMO conference to promote next year’s Conference.

Retired But Still Active

The National Association of Federal Retirees Annual Meeting of Members has signed 3 back-to-back years at the Lac-Leamy Complex for 2018, 2019 and 2020. The meetings will bring 300 delegates and 802 room nights per year.

Several Important Sites

Team Ottawa has recently conducted site inspections for five active and important bids: International Right of Way Association; Canadian Obesity Network, Aloette Cosmetics; Kiewit; and The Adventure Group.  Combined, these accounts represent a potential 3,150 delegates and 9,405 total room nights between the years of 2017, 2019 and 2021.

We’re Representing

We’re Representing

The Canadian Continence Foundation selected Ottawa (over Toronto) to be the Canadian Destination in their bid to host the International Continence Society 2020 Annual Meeting.  This bid represents 2500 delegates and 3600 total room nights. The bid presentation will be made at this year’s conference in the fall in Tokyo.

Upcoming Convention Sales Activities

Ottawa Tourism Convention Sales will attend the 2016 CSAE Trillium Chapter Summer Summit, July 6-8 in Blue Mountain, and Incentive Works, August 16-17 in Toronto. We will also team up with Shaw Centre to host an event for CSAE association executives July 14, 2016. And we’re working with PCMA to bring hoist 10 American independent planners for a workshop and FAM this July. This workshop will be designed to gather valuable intel on these planners’ involvement and trends in the meetings industry.

Going Local

Going Local

Ottawa Tourism and Shaw Centre put a local company in the spotlight at this spring’s MPI Prix Prestige Awards Ceremony. We invited Capital City Dance, a locally owned and operated dance company, to perform for the community’s top meeting professionals.  As MPI’s Diamond Education Partners, Ottawa Tourism and the Shaw Centre’s major focus this year was on “Going Local” – in this case, putting young, up and coming artists on the NAC stage

Ideas Wanted

Are you interested in being more involved in Travel Trade activities for 2017? If so, save the date for Travel Trade’s 2017 business session June 21, 1-5 pm. This will be an opportunity to learn what the Ontario Tourism Marketing Partnership Corporation (OTMPC) is doing, hear about the highlights about the DestinationNext report (recent survey assessment of Ottawa as a tourist destination) and know more about the 2017 celebrations. Members can provide input for Travel Trade’s 2017 business plan. Information will be sent out shortly. For more information, contact Sylvie Theriault at [email protected]

 

Let Us Know

Summer is here and members are busy running their operations and hosting visitors. Remember that if you have added new services products, update your Ottawa Tourism Travel Trade Sales and Communication teams. We are continually answering customer inquiries but can only promote what is updated, new and unique if we know about it. Contact Shawn Page, [email protected] if you have some anything to share.

Kelly Has Influence

Kelly Has Influence

Congratulations to Travel Trade Sales’ Kelly Dean on being chosen as one of Groups Today’s Most Influential Women in Group Travel. This is the second time Groups Today has honoured the Most Influential Women in Group Travel, an award first introduced in 2014. The group travel industry encompasses a myriad of businesses, with women becoming increasingly prominent. For the award, Groups Today seek women who stand out for their contributions and successes within the group travel market. The criteria used to determine a recipient span organization, creativity, attention to detail, communication, and willingness to develop networks. The women selected for this honour are nominated and lauded by their peers. Check out the link to see the article for this year’s winners.

A Tasteful Time

A Tasteful Time

At Rendez-Vous Canada in Montreal in late April, Ottawa Tourism and 10 members hosted 27 tour operator clients to a night of cocktail shaking, wine tasting, creative cooking and good conversation at Ateliers & Saveurs. A great time was had by all!

 

A Great Escape

A Great Escape

Ottawa Tourism teamed up with Escape Manor to host 26 members and staff at an exciting Shop Talk event at the company’s Hintonburg location on May 10. Attendees had the opportunity to try Escape Manor’s new rooms. One team even managed to escape with 5 minutes to spare!  Shop Talks are Ottawa Tourism’s member networking program that provides opportunities for members to update the industry on their new products. The hosting member has the opportunity to showcase their location and services allowing all participants to experience what they have to offer. If you would like to host our next Shop Talk, or take part in it, please contact Shawna Page at [email protected]

Perfect China Visits the Capital

Perfect China Visits the Capital

Ottawa Tourism members recently received a Chinese group of 150 clients  who stayed overnight from China who were in Eastern Canada on an Incentive trip  that included Toronto, Ottawa and Montreal. Besides visiting cultural attractions, viewing the tulips and shopping time in the ByWard Market, the group took time to visit Parliament Hill for a group picture. An additional 3000 Chinese visitors from the same Incentive group, Perfect China,  passed through Ottawa to visit Parliament Hill before going to Montreal.

FAMS!

• Ottawa Tourism Summer
FAM Ottawa Tourism will be welcoming tour and receptive operators from across North America in late June for our annual Summer FAM. We will be showcasing all of the new and exciting things our beautiful city has to offer from June 27-30.
• UK summer FAM
Ottawa Tourism, in conjunction with our UK representative Axis Travel Marketing, will be hosting five highly qualified UK tour operators from Wednesday, August 31 to Sunday, September 4.

#wristbands

#wristbands

This summer at the Capital Information Kiosk, Ottawa Tourism is distributing red silicone wrist bands promoting the #MyOttawa and #MonOttawa hashtags. More visitors using the hashtag means more engagement with them!

#mostliked

#mostliked

Here is a sampling of the most liked and most commented Instagram images from April through mid-May. Included are Tulip Festival, Poutine Festival, BeaverTails, and Yoga on Parliament Hill.

 

Instagram comments 46

Instagram Comments 28

Instagram Comments 29

Tulipics!

Tulipics!

Ottawa Tourism’s Digital Marketing team received 924 entries in a photo contest that ran during the Canadian Tulip Festival. The contest provided much content for us to share through social media and encouraged others to share their tulip festival photos. Here are a few examples of entries we received.

Tulip Contest Photo 3

Tulip Contest Photo 2

Tulip Contest Photo 1

Summer Contest – Experience Ottawa

Ottawa Tourism’s Digital Marketing team will be contacting members about our summer contest, looking for Ottawa Experiences to include in the promotion. We would like to include as many experiences as possible, to be promoted on our website and through social media. More to come and you’ll hear from us soon!

Committee Members Wanted

This is a friendly reminder that all Ottawa Tourism Committees are being reconstituted following the May 30 Annual General Meeting. If you’re interested, complete the form before June 13!

Staff News

Staff News

Mikayla Tobin has joined Ottawa Tourism as Visitor Information Coordinator and can be reached at 613-237-5150 x100 or [email protected].  Julia Thomson has joined Ottawa Tourism as Visitor Information Assistant for the summer and can be reached at 613-237-5150 x100 or [email protected]. Danielle Jolicoeur has recently joined Ottawa Tourism as a Sales Coordinator to fill a maternity leave replacement.  She can be reached at 613-237-5150 x134 or [email protected]. Courtney Merchand, who was in Communications at Ottawa Tourism, is joining sales as a Sales Coordinator. She can be reached at 613-237-5150 x130 or [email protected]

Canada 150 tulip

Canada 150 tulip

The National Capital Commission unveiled a new Canada 150 tulip during this year’s festival. The tulip is a white bloom with red flames, bearing a striking resemblance to the maple leaf flag. The NCC partnered with the Kingdom of the Netherlands, Home Hardware (exclusive retailer of the bulb), and Communities in Bloom for the selection and distribution of the Canada 150 tulip.
The public will be able to purchase Canada 150 tulip bulbs at participating Home Hardware stores across Canada as of September 2016, so they can enjoy the beauty of this special tulip as part of the Canada 150 celebrations in spring 2017.

On Board with Ottawa 2017

On Board with Ottawa 2017

Ottawa 2017 recently announced a partnership with 417 Bus Line, with two buses fully wrapped in 2017 imagery.

Ottawa in 2017

2017 International Pavilion

The National Capital Commission announced that 12 diplomatic missions will showcase their countries during 2017 at 7 Clarence Street – a new building to be built on Clarence Street near Sussex Drive in the ByWard Market neighbourhood. The schedule is as follows:

United States of America  |  February 1 to 20, 2017
Mongolia |  February 22 to March 6, 2017
Swiss Confederation |  March 8 to April 10, 2017
Kingdom of the Netherlands |  April 12 to May 1, 2017
Israel |  May 3 to 29, 2017
Republic of Poland |  May 31 to June 19, 2017
Federal Republic of Germany |  June 21 to July 24, 2017
Republic of Cuba |  July 26 to August 14, 2017
Ireland |  August 16 to 28, 2017
Kingdom of Belgium |  August 30 to September 25, 2017
Hungary |  September 27 to October 30, 2017
Republic of the Philippines |  November 15 to December 11, 2017

Leaving A Legacy

Leaving A Legacy

Almost 20 000 sq. ft. of carpet was donated following the Ottawa Gatineau International Auto Show to the Habitat for Humanity ReStore. The donation program is quite simple: host your event at Shaw Centre and leave a legacy for the community. After your event is over, Shaw Centre colleagues will ensure whatever salvageable materials you leave behind are delivered to your charity of choice. It’s a perfect complement to the comprehensive waste management and recycling programs which have been in place since the Centre opened.

Get Wet!

Fort Mac Fundraiser

The Laurier Avenue hotels (Lord Elgin, Residence Inn by Marriott and Hotel Indigo) hosted a BBQ and Bake Sale on Thursday, May 12 that raised over $12,000 for friends in the service industry who lost their jobs and homes in the Fort McMurray forest fires.

Ordering Visitor Guides

Ordering Visitor Guides

We ask that members who require large quantities of visitor guides for summer events give Ottawa Tourism at least 2-weeks’ notice to ensure that we have adequate stock to fulfill the request.  Orders will need to be picked up from our Elgin Street office. View online.

Golf Tourney!

Golf Tourney!

Mark September 12 on your calendar for the Ottawa Tourism/OGHA golf tournament – this year at Casselview Golf & Country Club!

Our Destination Gets Covered

Our Destination Gets Covered

Ottawa has appeared in numerous publications and website over the past two months. Here’s a quick recap of highlights for your reading pleasure.

Ottawa in TripAdvisor Top 10 Lists

• Ottawa is #8 in TripAdvisor’s Travellers’ Choice Top 10 Canadian destinations for 2016:
• Calypso Water Park is #1 in the Canadian list of Top 10 Amusement Parks and Water Parks list
• In the Canadian Museums category, the Canadian War Museum is #3 and the Canadian Children’s Museum is #10:
• Beckta Dining + Wine clocks in at #8 in Canadian Top 10 Restaurants
• Parliament Hill and Buildings is #4 in Canadian Top 10 Landmarks

Alt Hotel Ottawa in Montréal Gazette
Montréal Gazette columnist Rochelle Lash visited Ottawa last month to check out the new Alt Hotel Ottawa. Her piece appeared not just in Montréal but also in Vancouver, Edmonton, Ottawa and Windsor

April Fool’s
Some coverage of Ottawa Tourism’s April Fool’s joke, via Radio Canada
 
Ottawa as a Sports City
Article highlighting Darrell Cox’s great work in securing major sporting events for our city (see page 3).
 
Gogobot
Gogobot, an award-winner travel app and website, has announced its Top 10 Budget and Student Travelers’ Tribes Rising Stars Destinations for 2016. Ottawa is #7 on the list.

42 hours in Ottawa
Local journalist Hortense des Dorides produced a great piece (en français) on how to spend 42 hours in Ottawa with a family during the Canadian Tulip Festival. It appeared in Le Journal de Québec.

Five Must-Sees in Ottawa
Jim Byers’ piece on must-sees in Ottawa, based on his April visit, was published in the Toronto Sun. It also appeared on the Ottawa Sun website and the canoe.ca travel section.
 
Foodie Ottawa
An Australian blogger named Lorraine Elliott (who blogs as Not Quite Nigella) visited Ottawa last August and her post has just now appeared. And wow! does she cover Ottawa’s culinary scene, with some absolutely impressive photos. How many of these places have YOU tried?

Let the Games Bid Begin!

Let the Games Bid Begin!

Ottawa Tourism Major Events and the City of Ottawa are preparing a bid for the 2021 Canada Summer Games. It will be Ontario’s turn to host the games that year, and we’re bidding against Niagara Region, City of Greater Sudbury, and a joint bid by Kitchener/Waterloo/Cambridge/Guelph. The Canada Summer Games are the largest multi-sport event in the country, with two weeks of competition in late July and early August bringing 4600 elite athletes plus their coaches, family members and supports, media, officials and partners. The Canada Summer Games held in Sherbrooke in 2013 attracted 16,000 and generated an estimated economic impact of $165 million. The winner of the 2021 bid will be named in March or April 2017.