Ottawa Tourism

June 2017

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Annual General Meeting

Annual General Meeting

Ottawa Tourism was pleased to welcome over 100 members of the tourism industry to its Annual General Meeting (AGM) on Monday, May 29th, at the Ottawa Conference and Event Centre. The participants, largely members of Ottawa Tourism, came together to network, learn about the activities, successes, and operating picture of Ottawa Tourism, as well as to gain insights into how their businesses fit into the broader tourism landscape, especially during this important sesquicentennial year in the National Capital Region.

The AGM, a hybrid of a professional development event and Annual General Meeting, featured a panel of industry experts, tourism highlights from the past year, as well as the election of Ottawa Tourism’s board of directors.

“This year, we wanted to add even more value to our AGM proceedings by including three distinguished experts in the travel industry to provide a national tourism picture, including their thoughts on how Ottawa Tourism and the local tourism industry can best feed into the respective national strategies. We thank Keith Henry, CEO of the Aboriginal Tourism Association of Canada, Nina Kressler, President and CEO of Shaw Centre, and Fitti Lourenco, Director, Government Affairs of Air Canada for their insights and advice,” says Michael Crockatt, President and CEO of Ottawa Tourism.

Following a short board meeting after the AGM, the roles of the board of directors for 2017-2018 were confirmed as follows:

  • Paul Akehurst, Intertask Group of Companies
  • Steve Ball, Ottawa Gatineau Hotel Association
  • Michèle Canto, Canadian Museum of History
  • Michael Crockatt, President and CEO of Ottawa Tourism
  • Jasna Jennings, Membership Committee Chair, ByWard Market BIA.
  • Nina Kressler, Shaw Centre
  • Mariève Desmarais, Rural Tourism Committee Chair, Prescott Russell Tourism
  • Ross Meredith, Chairman of the Board, Meetings and Conventions Committee Chair, The Westin Ottawa
  • Colin Morrison, Travel Trade Committee Chair, Ottawa Embassy Hotel & Suites
  • Geoff Publow, Past Chairman of the Board, Ottawa Senators Hockey Club
  • John Smit, City of Ottawa
  • David Smythe, Leisure Committee Chair, Lord Elgin Hotel
  • John Swettenham, Canadian Museum of Nature
  • Joel Tkach, Ottawa International Airport Authority
  • Cindy VanBuskirk, CF Rideau Centre
  • Steve Wilson, Escape Manor
Marketing

Marketing

BIG YEAR, BIG MARKETING EFFORT
This is Canada’s big year, and Ottawa Tourism’s consumer marketing program is making a big push to get Canadians here this summer. The program is already attracting record interest and visits to the Ottawa Tourism website, with it kicking into high gear in early June. The program is presented in detail – strategy, media, creative and metrics – in a downloadable PowerPoint available here: Summer 2017 Consumer Marketing

 

LET’S DO THIS!

USA TODAY Readers ChoiceOttawa has been nominated for 10 Best Readers Choice Awards for Best Destination in Canada, with Parliament Hill and the Rideau Canal nominated for Best Attraction in Canada.  Help push us over the top!  You can vote once per day per category! Click to vote:

Best Canadian Destination
Best Canadian Attraction

Membership

Membership

ALL FORE ONE

Ottawa Tourism and the Ottawa Gatineau Hotel Association hosted their annual Golf Tournament May 31 at Loch March. Despite an iffy forecast, we had a record number of golfers. The new registration format had an all-inclusive ticket price with the chance to win premium prize packages including tickets to the 2017 Scotiabank NHL100 Classic, tickets for Dinner in the Sky and to a VIP showing of Kontinuum.

Major Events

Major Events

HIGHER, FASTER, CLOSER

Ottawa welcomes Canadian Olympic and Paralympic stars to the Canadian Track and Field Championships July 3-9 at the Terry Fox Athletic Facility, Mooney’s Bay. Andre De Grasse, Melissa Bishop, Damian Warner, Derek Drouin, Alister McQueen and Brent Lakatos will be among hundreds of athletes competing for the title of Canadian Champion and a place on the national team for the 2017 IAAF World Championships in London, England. The championships begin with free admission for all guests July 3-5 for the NACAC Combined Events Championships / Pan Am Cup, Canadian Combined Events Championships, and the Boiling Point USA vs. Canada Para Challenge. Tickets are on sale now here and start as low as $15 per day July 6-9 (free for children 12 years of age and under for the duration of the Championships). Spectators can also purchase a Championships Pass for only $50 that will give them access to all events taking place July 6-9 at Terry Fox Athletic Facility. Fans looking for an exciting and rewarding way to be involved in Canada’s premier track and field event are encouraged to sign-up to become a volunteer. With positions in event registration, guest services, event support and more, there is a spot for everyone who wants to be part of the event. For more information on the 2017 Canadian Track and Field Championships, including schedule of events, volunteer application form, ticket information and accommodations, visit the Canadian Championship Series online.

Membership

Membership

STARS OF THE CITY CONFERENCE

The annual Stars of the City Conference took place May 10 at the Casino du Lac Leamy – and was a must-attend for front line staff during this big tourism year. This interactive workshop focused on tourism-oriented customer service. Through dynamic presentations, All About Ottawa, Ottawa Host 150 and a presentation by 2015 Star of the City, Steve Carnaffan–delegates learned about the importance of both customer service in the tourism context and acting as an ambassador for all of the sites, attractions and activities that our beautiful city has to offer during this special year.

Convention Sales

Convention Sales

IMEX TO THE MAX

Ottawa Tourism and Shaw Centre travelled to Frankfurt, Germany for IMEX– a major annual exhibition for professionals working in meetings, events and incentive travel. In addition to securing over 15 highly qualified buyer appointments, the team participated in two business exchange events where they gained in-depth knowledge of potential international meeting and convention clients. The connections made at IMEX are invaluable, and have opened the Conventions Sales team to a wealth of potential hosting opportunities for our city.

Staff Updates

Staff Updates

WELCOME TO THE TEAM

Ottawa Tourism continues to implement its strategic plan with the addition of a new Corporate Communications Specialist. Nives Scott has taken on this new position. Reporting directly to the Senior Director of Destination Development and the Director of Communications, Nives will assist with the media relations and corporate communications activities. With non-profit, public, and private sector communication experience under her belt, Nives will be a great addition to Ottawa Tourism’s Communications team. A lover of travel, she has recently lived in London, UK, where she acquired valuable international experience in the world’s largest communications services group.

Ottawa Tourism likewise welcomes two summer students: Emily Shearer has joined us as Visitor Information Assistant, responsible for answering tourist enquiries and preparing information packages; and, Vicky Wang, who joins our team as Project Coordinator–Audience Engagement, which will entail both social media and direct survey engagement with Ottawa’s visitors, working with both the Destination Development and Marketing departments.

Destination Development

Destination Development

MOST WANTED COUNTERTOP MAP

With summer tourist season heating up, it’s time to top up your supply of the new Ottawa countertop map! Here’s how:

  1. Please contact Ottawa Tourism at least two weeks in advance to ensure we have enough stock to complete your order
  2. Arrange a time to pick up your order at the Ottawa Tourism office at 150 Elgin St., Suite 1405.

We can be reached at [email protected] or 613-237-5150, ext. 100, Monday through Friday 8:30 a.m. to 4:30 p.m.

Communications

Communications

NOT FAKE NEWS

Here’s sampling of what travel media, bloggers and influencers have had to say about our destination over the past month.

  • Ottawa was included as a feature story in the L.A. Times on Sunday, May 7, thanks to a visit by Montréal-based writer Margo Pfeiff in late February this year.
  • Australian blogger Amanda Woods visited Ottawa last summer…her blog post covers a lot of our great city.
  • Thanks to a tip by Alt Hotel Ottawa, Ottawa Tourism helped to host Carolyne Parent early in April 2017. She has now produced a great profile of Guy Laflamme and Ottawa’s plans to celebrate in 2017 in this article in Le Devoir
  • Lucas Aykroyd, who visited during the Stanley Cup Tribute weekend in March, mentions RBC Bluesfest in this round-up of Canada’s best music festivals on the VIA Rail blog.
  • Chris Ryall, based in Toronto, came to Ottawa during the JUNO Awards. Here’s his first piece about his stay (expect more), aimed at the trade, in Travel Industry Today.
  • Chris Ryall also produced this look at JUNO Awards weekend highlighting Ottawa’s cool factor on Vacay.ca
  • Ottawa Tourism’s own Glenn Duncan was interviewed by Radio Canada about the Ottawa Senators and the impact of their impending move to LeBreton Flats.
  • A nice look at what’s happening in Ottawa’s museums in 2017 via Maria Yates in her blog.
  • There’s no byline but a nice round-up of Ottawa places to stay and eat in enRoute magazine, the inflight magazine of Air Canada
  • A nice piece by Ottawa Life Magazine on the amazing Ottawa Tourism Awards.
  • A guide to free events in Ottawa during the summer, in the blog Life in Pleasantville. Ottawa Tourism supplied most of the photos.
  • Ottawa figures prominently in this issue of Boardroom (pages 58-59), a European business magazine.
Travel Trade Sales

Travel Trade Sales

A RENDEZ-VOUS IN CALGARY

Ottawa Tourism attended Rendez-vous Canada May 9-12, meeting over 135 tour operators and hosting 22 for dinner. Rendez-vous Canada is Canada’s largest business to business marketplace where tour operator buyers from Canada’s key markets come to meet Canadian sellers to buy and negotiate future tourism products for the packaged travel market. Destination Canada invites the tour operator buyers from 10 key markets. Kelly Dean and Diane Houston had over 135 appointments with international tour operators, including Destination Canada and Air Canada representatives. During the free night, Ottawa Tourism staff and members hosted 22 tour operators for dinner to celebrate Canada’s 150th anniversary of Confederation and to promote Canada’s Capital. Clients had the opportunity to decorate their very own Canada Day t-shirt and sample local regional cuisine such as St. Albert Cheese, Ontario beef, maple syrup and wine as well as Beau’s Beer. Chef Robin Bowen, originally from Ottawa, showcased his talents by introducing each course to an appreciative group of clients.

Travel Trade Sales

Travel Trade Sales

FAM JAM

Ottawa Tourism continues to host many tour operator and travel agent familiarization tours (fams) – seven in May alone. Tour operator interest in Ottawa is high, and Ottawa Tourism relies on members to help provide services, such as accommodation, meals, attractions and experiences to these clients. If you want to get involved in the Group and FIT market, contact Kelly Dean [email protected] and Nicole Graves [email protected] to discuss future opportunities.