Ottawa Tourism

March 2017

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Membership

Membership

SOCIAL & SAVVY

Ottawa Tourism MembersOttawa Tourism hosted a ‘Hashtags & Headlines” session on February 28 to encourage and teach members how to leverage social and travel media. Nearly 100 members took advantage of the free education session, which featured Jantine VanKregten, Director of Communications, and Beverley Carkner, Director of Digital Marketing. They discussed how to leverage visitor conversations on social media and how to engage with visiting travel media. The session focused specifically on how businesses can use this once-in-a-lifetime anniversary to boost your business, own the interview and transform your social media channels into loyalty-building machines. The presentation deck from the session is available on the Members Extranet, or you can download it here.

Destination Development

Destination Development

GET READY TO HOST

Over 1500 Ottawans have already completed the online training session that’s central to the Host 150 program. Launched in January, the online training tool is geared toward hospitality industry staff, volunteers and residents – and provides each with knowledge about Ottawa 2017 events, plus destination knowledge and service skills that will help make our destination as welcoming as possible during this special year. The training is quick and free and can be accessed here.

Marketing

Marketing

HOT OFF THE PRESSES

The 2017/18 Ottawa Tourism Visitor Guide rolls off the presses in early March. This year’s edition includes a special extended events calendar covering all of the new and special events planned as part of Ottawa 2017 and Canada 150. Its distribution will include Ontario and Quebec as always, but will also be extended to US drive markets during Summer 2017.

Convention Sales

Convention Sales

THROWING ROCKS

It was end-to-end action when Ottawa Tourism recently hosted over 30 meeting planners for an evening of curling and camaraderie at Nepean Sportsplex. Building on the success of the annual Rock n Bowl meeting planner event, this was the first networking event centred around curling – and first time curling for many who participated! The event was planned just as Ottawa is becoming a curling hotspot – our destination hosted the 2016 Tim Hortons Brier, will host the Tim Hortons Roar of the Rings (the Olympic qualifier) this December, and is home to Team Homan, which just captured its third Canadian women’s title.

Communications

Communications

THEY LIKE US!

Ottawa Tourism hosts hundreds of travel media, bloggers and influencers every year. Here’s what some of them have had to say about our destination over the past month.

According to an organization called QS, Ottawa is the #1 student city in the world, according to students themselves! Ottawa came out on top. Read it

Andrea Traynor, aka MommyGearest, visited Ottawa during the first weekend of Winterlude and Ottawa Tourism helped her with great family-friendly suggestions covered in two articles.
Article 1    Article 2

Here’s a nice feature on Ottawa as one of 5 great places to visit in Ontario this winter in Horizon Travel Magazine Read it

Winterlude with Kids is a great post by Wandering Wagars. Read it

Heather Greenwood Davis (aka Globetrotting Mama and a Contributing Editor for National Geographic Traveler magazine) and her family visited during the first weekend of Winterlude. Check out the blog post here.

A great piece by local-boy-turned-NYC-resident Brandon Presser in Out.com called 5 Ottawa Stops Every Out Traveler Should Make. Read it

Ottawa was also mentioned as the place for after-dinner nightlife (highlighting Union Local 613) in this cross-country piece about culinary options in LGBTQ outlet Out.com.

Ottawa Tourism helped a U.K. blogger, ThatAdventurer, who has recently moved to Canada with an Attractions Passport and a few pieces of advice when she visited Ottawa just after the first weekend of Winterlude. Watch her video

MoneySense magazine included a couple of low-cost ways to celebrate Valentine’s Day in Ottawa in this cross-country roundup.

Ontario’s wellness travel options (including Ottawa) were highlighted in Meetings Today magazine, thanks to information provided by Ottawa Tourism.

Bill Bowden of York, Pennsylvania shared some fun Winterlude highlights with his readers in the York Dispatch (Pennsylvania) after a visit to Ottawa during the first Winterlude weekend.

Joanne Sasvari of Vancouver participated in a GoMedia pre-visit last October and has produced this overview of Ottawa and Ottawa 2017 activities in the Vancouver Sun’s offshoot publication, Westcoast Homes + Design magazine.

Jamie McKenzie was one of two U.K. journalists who visited Ottawa in early December 2016; his piece called Destination Ottawa appeared in the Press & Journal.

Amanda Woods’ amazing feature on Ottawa appeared in Australia Traveller, after her visit in mid-August 2016.

Ottawa is in this list of reasons to visit Canada in 2017 on the NBC News website.

Ottawa made a Top 7 Places to Visit in 2017 list in Silverkris, a publication of Singapore Airlines: https://www.silverkris.com/7-great-reasons-travel-2017/view-all and reprinted in The Peak Magazine, also based in Singapore.

Ottawa Tourism hooked up Beau’s All Natural Brewing Company with the author of this article on sustainable breweries, wineries and distilleries that appeared in Epicure & Culture.

Author Christina Gonzales visited Ottawa in late November 2016 and produced this great piece on the ByWard Market neighbourhood for Billy magazine, an online publication available at Billy Bishop Airport in Toronto.

Ottawa Tourism had been asked about cool menswear shops by a New York-based journalist and we suggested Stomping Ground in the Glebe. Our suggestion made it into this piece on GearPatrol.com.

Former Ottawa resident Trevor Pritchard produced this fun look at Ottawa’s craft beer scene in Paste magazine.

Digital Marketing

Digital Marketing

PUSHING 100%

Ottawa Tourism’s website, (ottawatourism.ca) saw a 91% growth in visitation from January 1 through the end of Winterlude this year compared to last – over 531,600 sessions in all. What were they looking at? Winterlude pageviews were up significantly, our general event page had a strong increase, strong interest in our 2017 highlights page, and a slight increase in Rideau Canal Skateway pageviews (understandable considering the weather). What a great start to the year!

Major Events

Major Events

TENNIS, EVERYONE!

Ottawa Tourism helped bring the first Canadian Davis Cup tie to Ottawa since 1994 and it was a smashing success! The event took place February 3 – 5 at The Arena at TD Place, which was transformed from a hockey rink into an intimate setting for world class tennis. Enthusiastic crowds each day climaxed with 7,497 spectators present on Sunday to witness Vasek Pospisil’s thrilling 7-6(5), 6-4, 3-6, 7-6(5) victory over Britain’s Dan Evans to send the World Group opening round tie into a fifth and deciding match. While a result didn’t materialize for Canada, fans in Ottawa did turn up in droves, setting a national Davis Cup attendance record for the World Group first round tie against Great Britain. A total of 21,482 seats were filled at TD Place over the three days of Davis Cup action against Great Britain. It’s the largest Davis Cup attendance number ever recorded on Canadian soil, beating the previous mark by more than 3,000 (set in 2013 at Vancouver against Spain). Following his second victory, a match he tweeted about the previous night as a “big one,” Pospisil said the crowd was the “loudest” he has ever played for while representing his country in Davis Cup.

Metrics

Metrics

BY THE NUMBERS

Here’s a snapshot of the latest key metrics on Ottawa Tourism and destination performance across all departments.

Travel Trade Sales

Travel Trade Sales

CITAP-PING INTO THE ASIA MARKET

Ottawa Tourism will host the annual general meeting of the Canadian Inbound Tourism Association – Asia Pacific (CITAP) April 9 – 10 – the first time this AGM has been held in Eastern Ontario. CITAP has extended an invitation to Ottawa Tourism members to attend the Opening Reception and Dinner on Sunday, April 9. Members can likewise attend a workshop with CITAP receptive tour operators to hear updates on Asian markets and learn more about working with Asian operators. Ottawa Tourism will host CITAP members on a two-day regional FAM tour.

ANOTHER ASIA OPPORTUNITY

Before CITAP arrives in the capital, Chinese receptive operators in the education sector will pay a visit, March 15 -19. Ottawa Tourism has been working with members to build a FAM showcasing unique Ottawa cultural products and outdoor activities tailored to the Chinese education market.

NOMINATE HOTELIER OF THE YEAR

NOMINATE HOTELIER OF THE YEAR

The Ottawa Gatineau Hotel Association (OGHA) invites all Ottawa Tourism members to submit nominations for the Don Blakslee Hotelier of the Year Award. The award will be presented at the Ottawa Tourism Awards, April 27, 2017 at the Shaw Centre. OGHA established the Don Blakslee Hotelier of the Year Award in 2004 in recognition of the extraordinary contribution Don has made to the Ottawa hotel and tourism industries and the broader Ottawa community. OGHA encourages Ottawa Tourism members to nominate OGHA General Manager Members who they feel are deserving. The criteria for this award is that the recipient shall have demonstrated outstanding leadership as the General Manager to his or her property as well as being active in the broader tourism industry and the community. Examples might include: business success, innovative promotions, customer service, corporate citizenship and effective employee recognition and community involvement. The deadline to nominate is March 10, 2017. Please contact [email protected] for more information.