Ottawa Tourism

May 2017

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Ottawa Tourism Awards

Ottawa Tourism Awards

AND THE WINNERS ARE….

The winners of the 2017 Ottawa Tourism Awards were announced before almost 300 guests at the Awards Gala hosted by Henry Burris on Thursday, April 27 at Shaw Centre. Congratulations to all finalists and the winners!

New Company of the Year: Andaz Ottawa ByWard Market
Tourism Partnership of the Year: Diefenbunker: Canada’s Cold War Museum & Escape Manor
Food & Drink Experience of the Year: Baconpalooza, Canada Agriculture & Food Museum
Event of the Year – Themed Celebration or Exhibition: Saunders Farm – Haunting Season
Event of the Year – Festival: RBC Ottawa Bluesfest

Also recognized at the event were:
Tourism Scholarship: Abbey Crockett
Travel Writing Award: Dan Rubinstein
Social Media Influencer Award: James Peltzer
2016 Star of the City: Nathalie Coutou, Khewa Native Art Boutique
Don Blakslee Hotelier Award: Peter Wilson Holiday Inn & Suites Ottawa – Kanata
Tourism Achievement: 2016 One Young World Ottawa Summit

Thank you to all of our partners and sponsors!

Membership

Membership

STARS OF THE CITY CONFERENCE
The annual Stars of the City Conference is slated for May 10 at the Casino du Lac Leamy – a must-attend for front line staff. This interactive workshop celebrates tourism-oriented customer service. Through two dynamic presentations, All About Ottawa and Host 150 – delegates will learn about the importance of customer service in the tourism context and how acting as an ambassador for all of the sites, attractions and activities that our beautiful city has to offer during this special year.

Convention Sales

Convention Sales

INTERNATIONAL SALES MISSION

In late March, Ottawa Tourism and the Shaw Centre conducted client events in both London and Paris hosting 27 potential meetings and conventions clients. In addition to the events, press interviews were set up resulting in over 20 press clippings in targeted MICE industry publications, a social media reach of over 50,000 and $248,389.60 in advertising value.

Destination Development

Destination Development

PEDALLING THROUGH PASTURES
The City of Ottawa has launched a newly designed self-guided tour via rural bike routes. The route vary in difficulty and length, AND take riders past historic attractions, wineries, farms and markets and more. The routes also feature a Ride with GPS link so that cyclists can access the route and other riders’ experiences and photos on their smartphone. There are currently 9 rural routes, with 5 more urban routes being launched on the site soon. View the webpage and interactive map.

Communications

Communications

READ ALL ABOUT IT!
Here’s a sampling of some of what travel media, bloggers and influencers have had to say about our destination over the past month.

  • Fatima Bhutto and photographer Jason Schmidt were in town for the 2016 One Young World Ottawa Summit and their stylish article and photos appear recently in Vanity Fair.
  • Marc Smith explored Ottawa’s cocktail scene, visiting 6 hip spots for his blog. The very next day he shared this look at the bustling Ottawa culinary scene: He has also produced this “sweet” guide to Wellington West.
  • Janice Waugh, a solo travel blogger, attended Red Bull Crashed Ice in Ottawa. She posted this wrap-up of a wintry weekend in Ottawa back at the end of March and will push it out again come fall 2017.
  • Ottawa snags the cover shot, as well as several mentions (esp. page 14) within Selling Canada, a U.K. travel trade magazine.
  • The lovely Jody Robbins, a Calgary-based family travel writer who Ottawa Tourism supported last year, continues to produce great content, including this piece for a U.S. family travel website called Ciao Bambino.
  • Jim Byers, the former travel editor of the Toronto Star, continues to share his love of Ottawa, with this piece covering Ottawa 2017 highlights which appeared in several outlets, including the Toronto Sun.
  • Some great coverage in the Ottawa Business Journal about the exciting events happening this year.
  • Steamwhistle (a Toronto-based brewery) wrote a weekend guide to Ottawa
  • Several team members of Ottawa Tourism helped to host Lucas Aykroyd over the Stanley Cup Tribute Weekend last month. This piece appeared on the IIHF website.
  • A sample of coverage about Ottawa’s conventions offerings, following Michael Crockatt and Glenn Duncan’s trip to London and Paris includes: Conference and Meetings World ; Incentive Travel and Corporate Meetings and Meetpie.com
  • Ottawa Tourism provided some assistance with this lovely profile of Ottawa in Altitude (a resource for Air Canada’s best customers).
  • Finally, check out this tongue-in-cheek list of reasons why no one should ever visit Ottawa, via Buzzfeed (which they’ve renamed to 14 Reasons Ottawa Is Canada’s Ugliest City)

Communications 

CANADA MEDIA MARKETPLACE

Ottawa Tourism had a very strong showing at the recent Canada Media Marketplace, Destination Canada’s premier event for US travel media, this year held in Montreal April 3 – 5. Guy Laflamme of Ottawa 2017 and Anne Chardon of Tourisme Outaouais were on hand, and Ottawa Tourism’s Jantine Van Kregtenand and Caroline Couture-Gillgrass, met with over 80 travel journalists to pitch Ottawa story ideas and sell our destination. Ottawa Tourism also co-hosted a gala on the closing evening of the event, where Beau’s All Natural Brewing Company’s beer flowed, Chef Marc Lépine of Atelier restaurant cooked up a spectacular dish, an Escape Manor lockbox hid candies and attendees had fun with a greenscreen photo booth complete with Ottawa-centric props like Senators jerseys, Canada Day decorations and even mittens. Many connections were made, and there was lots of excitement about celebrating Canada’s 150th birthday in Ottawa. The event was a great success!

Major Events

Major Events

TRIATHLETES & CYCLISTS

Ottawa will play host to two major sporting events this summer – the 2017 Ottawa International Triathlon and the 2017 Global Road Cycling Championships.

Don’t miss the 2017 Ottawa International Triathlon, a premier event that has something for the whole family! Held on June 17 and 18, there will be seven separate events of which five do not have any qualification criteria. From the beginner to the experienced, and all ages between 5 and 80+…this event has something for you and the interested spectator or volunteer! Spectators will be treated to a weekend of fast paced, high energy racing from some of the best up and coming young athletes as they march toward Commonwealth Games qualification. Learn more

Ottawa and Gatineau will play host to Canada’s top road cyclists this summer as the National Capital region welcomes the 2017 Global Relay Canadian Road Cycling Championships from June 24th to 28th. Action will kick off in Ottawa with the Road Race events on Saturday, June 24th and Sunday, June 25th. Starting and finishing in Tunney’s Pasture just west of the downtown core, the road races will feature a spectator-friendly 10.3km circuit along the scenic Ottawa River Parkway. Racing will move to Gatineau on Tuesday, June 27th for the Time Trial events which will take the riders up and down a challenging and undulating course through Gatineau Park. The Championships will conclude with the Criterium events in historic downtown Aylmer, Quebec, on Wednesday, June 28th. The six-corner course will feature an uphill sprint to the finish line situated in front of the famed British Hotel and in close proximity to numerous restaurants, bars and cafes. Learn more

Travel Trade Sales

Travel Trade Sales

BRINGING THEM HERE, GOING THERE

Ottawa Tourism hosted an important group of inbound tour operators and will be heading to Rendez-vous Canada in early May. In early April, Ottawa Tourism hosted Canadian Inbound Tourism Association Asia Pacific ( CITAP) Annual General Meeting. During their visit, 13 receptive operator enjoyed a one day fam tour of Ottawa. Two of CITAP receptive operators provided an Asian Market education session to 20 members.

Rendez-vous Canada, Canada’s largest International tourism marketplace, is happening in Calgary May 9-12 – and Team Ottawa will be there with 20 members. This Business-to-Business style event allows suppliers to meet new and current international tour operators over three days of appointments. Ottawa Tourism and members will be hosting a client event with key clients to develop new relationship and business for 2018-19. Ottawa Tourism staff have over 130 pre-scheduled appointments with tour operators and Destination Canada international representatives.

Staff Update

Staff Update

DIGITAL MARKETING SPECIALIST
Ottawa Tourism continues to implement its new strategic plan with the addition of a Digital Marketing Specialist. Linda Arial started her position as Digital Marketing Specialist on April 24. Reporting to the Director of Marketing, this new position creates digital marketing strategies and implements solutions based on knowledge of digital trends, web development, analytics, and targeted communications. Additionally, the Digital Marketing Specialist will manage the digital presence for Ottawa Tourism, including the Ottawa Tourism website, SEO and SEM strategies, online marketing and e-newsletters.

Also a shout out to Ottawa Tourism’s Lesley Mackay who has been named one of the Ottawa Business Journal (@obj_news) and Ottawa Chamber of Commerce (@ottawachamber) Forty Under 40! #OTT40

Marketing

Marketing

SPRING IS OUR THING

Spring has sprung and Ottawa Tourism has launched its spring marketing campaign focused on tulips, museum gallery unveilings and Ottawa 2017 events. Campaigns are running in our primary markets in Ontario and Quebec online, on radio and with inserts in daily newspapers. The focus shifts slightly as we move past May to highlight our new museum openings and summer 2017 events.
View English Video   |   View French Video

Metrics

Metrics

BY THE NUMBERS

Here’s a snapshot of the latest key metrics on Ottawa Tourism and destination performance across all departments.