Ottawa Tourism

November 2016

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

The Stars of the City

The Stars of the City

THE STARS WERE OUT

The 2016 Ottawa Tourism Stars of the City Recognition Evening attracted 430 tourism industry leaders and front-line staff to the Algonquin College School of Tourism and Hospitality on October 26.
A total of 1,203 nominations were received from residents and visitors to the region over the past year, nominating front-line staff from 67 businesses for their real-life examples of excellence in customer service. Everyone who is nominated as a Star of the City will receive a gold “star” lapel pin, a symbol of customer service excellence here in Ottawa and Canada’s Capital Region. An independent panel of judges comprised of industry leaders decided among 29 finalists to award the ultimate “Star of the City 2016” as well as winners in the following 8 categories.

OTTAWA TOURISM’S 2016 STAR OF THE CITY

Nathalie Coutou – Khewa Native Art Boutique
Grand Prize Sponsored by the Ottawa Gatineau Hotel Association

GO THE EXTRA MILE

Tarek Khefifi – Les Suites Hotel, Ottawa
Sponsored by Ottawa International Airport Authority

DYNAMIC DUO

Véronic Gauthier & Marie-Aimée Ndizihiwe – Casino du Lac-Leamy
Sponsored by Westin Ottawa

ABOVE & BEYOND

Simon Noujaime – Westin Ottawa
Sponsored by CF Rideau Centre

HOST(ESS) WITH THE MOST(EST)

Nathalie Coutou- Khewa Native Art Boutique
Sponsored by IHG

STARS WITH HEART

Martin Roy – Courtyard by Marriott Ottawa East
Sponsored by Casino du Lac-Leamy

WHAT’S LOST IS FOUND

Norma Salazar – Cartier Place Suite Hotel
Sponsored by Algonquin College

EVENING STAR

Tarek Khefifi – Les Suites Hotel, Ottawa
Sponsored by Hendrix Restaurant Equipment and Supplies

STAR TEAM

Les Suites Hotel, Ottawa
Sponsored by Ottawa Hotels of the Westmont Hospitality Group

Convention Sales

Convention Sales

SOUPED UP SALES MISSION

Ottawa Tourism was out and about in October on a 2-day sales mission across Ottawa – Chicken Soup for the Planner Soul. Equipped with jars of delicious soup, we were joined by 16 members, (almost double last year’s) and met with over 100 clients, all local meeting planners for some warm conversation and an update on all things Ottawa! Also during October, seven of our members joined us to host 24 clients to cheer on the Blue Jays at Rogers Centre on September 13. Clients were a mix of association, corporate and third party meeting planners based in Toronto.

Communications

Communications

GETTING NOTICED

Ottawa Tourism hosts hundreds of travel media journalists and camera crews each year. Here’s a sampling of some of what they had to say about our destination over the past month.

  • Travel organization Lonely Planet has named Canada the top country destination and Ottawa the top city destination for 2017!
  • Ottawa Tourism hosted Jody Robbins in May 2016 and she’s already produced a couple great pieces, including this guide to Ottawa in the fall with kids on the TravelMamas.com website.
  • Australian Traveller magazine’s list of the hottest destinations in 2017 includes Canada and why to come to Ottawa and provides the Ottawa2017 URL.
  • Ottawa Tourism’s Jantine Van Kregten appeared on a podcast with St. Catharines-based travel journalist Mike Keenan.
  • Ottawa Tourism worked with Waheeda Harris as she produced this hip look at Ottawa’s ByWard Market neighbourhood for Delta Sky magazine.
  • Both the Diefenbunker and the Laff’s Lucky Ron Show made this list of International Traveller’s 14 must-see Canadian cultural institutions!
  • Ottawa Tourism’s Caroline Couture-Gillgrass spent some time with Alex Vizeo, a popular vlogger from France who produced this look at Ottawa after visiting this summer.
  • David Loe of California spent a few days in Ottawa at the end of September and produced this piece for the Ventura County Star.
  • Rochelle Lash of the Montréal Gazette (and related newspapers) recently turned her spotlight on the Westin Ottawa.
Major Events

Major Events

THIRD ANNUAL OTTAWA SPORT SUMMIT

The Ottawa Sport Council (OSC) will host ‘Engage. Inspire. Sustain. Creating Your Volunteer Movement”, the third annual Sport Summit, November 26 at Lansdowne Park’s Horticulture Building. Featuring a panel of guest speakers, this year’s edition will focus on learning about, and celebrating, sport volunteerism in Ottawa. Volunteerism is the backbone of Canada’s sport system. Currently, Canada has over 6.5 million volunteers with 35% of those being involved in sport. Additionally, 73% of sport organizations indicate they have no paid employees, making volunteerism an important factor in delivering great experiences in sport. Since its formation, OSC has strived to help increase the leadership capacity of sport organizations in our nation’s capital. Volunteer management, including recruitment, retention, recognition and retirement has been identified as an ongoing challenge by clubs in Ottawa.
Registration is now open.

Metrics

Metrics

BY THE NUMBERS

Here’s a snapshot of the latest key metrics on Ottawa Tourism and destination performance across all departments.

Ottawa Tourism: By the Numbers

Travel Trade Sales

Travel Trade Sales

GO EAST SO THEY’LL COME WEST

Ottawa Tourism, along with Canadian suppliers, represented the destination in Asia in October at two industry marketplaces. Ottawa Tourism’s Diane Houston attended Focus Canada Japan, where she had 48 appointments with Japanese tour operators. Additional sales activities included agent/tour operator training of 50 agents in Osaka and 30 in Fukuoka, organized by Ontario Tourism Marketing Partnership Corporation. Aboriginal Experiences and Ottawa Tourism staff attended Showcase Asia Canada in Nanjing, October 17-20. Additional meetings were held with tour operators and media in Beijing. President & CEO Michael Crockatt hosted five ‎media reps and met Chinese tour operators to help promote Ottawa’s 2017 celebration message. A meeting with Beijing Tourism’s Vice Chairman Mr. Cao Pengcheng allowed Michael to learn more about China’s popular‎ social media platform called WeChat.

Digital Marketing

Digital Marketing

TRIPADVISOR SEMINAR

TripAdvisor is back in town November 23 for a seminar on ‘Digital Reputation Management’ at the Ottawa Conference and Events Centre. TripAdvisor’s International DMO Manager, Andrew Wiens, will cover: the scope and scale of TripAdvisor – why this matters to you, best practices in the review space, how to improve your TripAdvisor ranking, and how to access free assets to improve your digital reputation. Register here!

LE TWITTER

Ottawa Tourism’s French language Twitter feed is now up and posting @tourismeottawa. Year-to-date, Ottawa Tourism has attracted 8,208 new Twitter followers, upping the total to almost 36,000.

Marketing

Marketing

YOUR CHANCE TO BE SEEN

Gain valuable visibility by being part of Ottawa Tourism 2017 Destination Planners Guide and Visitor Guide. Both of these annual publications are currently in production and accepting ads from Ottawa Tourism members. If you would like to increase your profile, contact Diane Wing, Publisher, St Joseph Media by email or phone for rates and specifications.

[email protected]
613 230-0333 x 4980

Destination Development

Destination Development

THE HOW-TO’s OF 2017 HOSTING

Ottawa 2017 wants you to help test a new online training application for residents, volunteers and front-line/service industry staff. Called Host 150, the application was jointly developed by La Cité, Algonquin College and Ottawa 2017, with input from Ottawa Tourism. The application is being officially launched in December, and the production team is looking for volunteers in the tourism industry to help test the training modules during November. If you’d like to be involved in this prototype testing, please email Lizzy Low [email protected]. Watch for more details on Host 150 in next month’s Member Newsletter.