Ottawa Tourism

October 2017

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

SUMMER WAS GROWING SEASON!

SUMMER WAS GROWING SEASON!

A survey of Ottawa Tourism members indicates that despite unpredictable weather, summer 2017 was a success. Ottawa Tourism asked its members to complete to a short survey comparing summer of 2017 results with those of summer 2016 results. Fifty-six members responded.

  • 87% saw an increase in visitors, or had visitor numbers remain the same, from 2016
  • 89% saw an increase in revenue, or had revenue stay the same, from 2016

Here’s what some Ottawa Tourism members had to say:
“2017 summer weather was very unkind to us, so we saw a decrease in regular patio and summer business. However, because of 2017 events, the increase in traffic and exposure to the market helped.”

“Summer 2017 was one of the worst summer ever in this region weather-wise , and we were able to increase our revenue. Well done!”

“Had the weather not been poor, our numbers would have been much higher. It was a good year, but could have been a spectacular year.”

“2016 was our best year ever, till 2017. This year in every way is the strongest year ever.”

Thanks to those members who participated!

Communications

Communications

CANADA’S TABLE SERVES UP HEADLINES
Culinary media from all around the world and from coast to coast to coast in Canada were in town for the Ottawa 2017 signature event, Canada’s Table, and to discover the Ottawa food and drink scene. Renowned Montréal-based food critic Lesley Chesterman speaks of the event and walks us through the Ottawa culinary scene in her radio segment, Ottawa un bon endroit pour goûter le Canada on ici Radio Canada and speaks of restaurants, cafés, breweries, and other foodie spots in her Montreal Gazette article Lesley Chesterman: A meal in Ottawa is a capital idea The news about Canada’s Table travelled all the way to Japan with travel journalist Keiichiro Otsuka speaking of the experience on the Kyodo News website.

Communications​

Communications​

IN OTHER NEWS

Ottawa Tourism worked with many visiting travel media over the summer to put the media spotlight on our destination.

At the end of July, Ottawa Tourism assisted U.S. travel media who were in town in partnership with Marriott International. As a result of her visit in Ottawa, Matilde Wergeland produced a great piece on the Vogue website called A Restorative Weekend Away in Ottawa, and Michelle Uy featured our capital in her Huffington Post article The Age of Canada: Best Ways to Celebrate the Country’s 150th.

Ottawa Tourism hosted travel writer Judy Hammond for the CP Canadian Women’s Open tournament and she produced this great piece on her blog, Roadstories. Travel writer Hans Tammemagi also produced a piece on Indigenous Tourism in Ottawa on the Roadstories blog.

At the end of August and in conjunction with Destination Canada, Ottawa Tourism hosted travel media from around the world who were in town to celebrate the Great Trail Connection Celebration at Major’s Hill Park and coverage is already coming in! German travel writer Katrin Lehr recounts her stay in Ottawa on her blog Viel Unterwegs.

Following his recent visit to Ottawa, President of the Ontario TMAC Chapter and travel writer, Paul Knowles speaks of his experience in Ottawa in his Kitchener Post piece Complexity in our nation’s capital.

Head over to TMAC member Jane Canapini’s blog to relive some La Machine nostalgia.

The Quirky Traveller, Zoë Dawes, visited Ottawa as part of an initiative by top U.K. travel bloggers to visit Canadian cities in celebration of Canada 150 and she continues to produce great coverage highlighting our capital in her most recent piece: Visit Ottawa and discover Canada’s capital city of colourful charm.

Montréal food writer, An Tran produced a great video about Ottawa 2017’s Sky Lounge event on her YouTube channel, MtlFoodsnob.

Following her visit to Ottawa in partnership with Andaz Ottawa ByWard Market, business reporter from Scotland Emma Newlands produced this great travel piece in The Scotsman.

Travel Trade Sales

Travel Trade Sales

MAKING A MARK AT MARKETPLACES
Travel Trade OttawaOttawa Tourism and many of its members have a busy schedule of travel trade marketplaces on the horizon. Tour Operators meet with suppliers – destinations, attractions, service providers – in prescheduled appointments. Here’s a quick look at key marketplaces coming up.

Bienvenue Québec, October 23-25 in Laval QC, draws many Quebec tour operators, as well as a few from Western Canada, and a couple from the US and Internationally. Membership is approximately $420 per year. Attending as a 3-day seller, which includes one day of development activities (seminars), two days of pre-scheduled appointments, plus three lunch and three dinner events, costs $1,395. Note, this option may be already sold out at this year’s event for suppliers with Ontario addresses, but not for those with a Quebec address. Attending as a 1-day seller, which includes ½ day of prescheduled appointments and a ½ day of development activities, plus a lunch and an evening event, costs $815. Info and registration

OMCA Marketplace, November 5-8 in Toronto, attracts Tour Operators from Ontario, the north-east US, and western and eastern Canada. Membership is approximately $435. To attend as a seller delegate, which includes one day of development seminars and two days of prescheduled appointments, plus 3 lunches and 3 dinner events, costs $995. Info and registration

Canadian Inbound Tourism Association – Asia Pacific (CITAP), was established in 1997 by the leaders of Receptive Tour Operators to increase business from the Asia Pacific market into Canada. Their clients come from Japan, China, Korea and other south Asian countries. Members of CITAP include receptive tour operators, retail travel agencies, media, as well as suppliers. CITAP membership for Canadian suppliers is currently $500. CITAP’s Winter Function, takes place in its permanent home in Vancouver on December 4. It will include educational seminars, a networking reception and gala dinner, as well as a marketplace. For the Marketplace, which is normally about four (4) hours, suppliers are provided with a table while the receptive tour operators walk around the marketplace to get information on the various products. The cost for the marketplace is approximately $600-$650. Information and registration

NTA Travel Exchange, December 14-18 in San Antonio Texas, attracts Tour Operators from Canada, the US and international destinations, including China and the Hispanic market. They represent all types of group tours, as well as packaged individual tours. Membership is approximately $700 USD. Conference registration, including ½ day sightseeing, two days of seminars, two days of prescheduled appointments, plus four lunches and three dinner events, costs $1,549. Information and registration

ABA, January 26-30, 2018 in Charlotte NC, is for Motor Coach and Tour Operators from Canada and the US. Most of the operators are focused on different parts of Groups Tours and most involve motor coach. Membership is about $550 USD. Attending as a seller delegate, which includes 1 ½ days of seminars, ½ day of sightseeing and two days of pre-scheduled appointments, plus three lunches and two dinner events, costs $1,545 USD. Information and registration

Rendez-vous Canada (RVC) is Canada’s premier international tourism marketplace led by Destination Canada, connecting international buyers with Canadian sellers of tourism products. RVC 2018 will take place in Halifax, May 12-15, 2018. This event brings together 1,500 international tourism industry leaders for a series of speed-dating-style appointments. International buyers seek the best-matched Canadian tourism sellers. Buyers are qualified and nominated by Destination Canada in consultation with provincial government organizations and industry partners. Seller organizations are qualified and selected by the Tourism Industry Association of Canada (TIAC) in consultation with Destination Canada, provinces, territories and the private sector. Check out the Sellers Info section for more details.

SYTA, August 24-28, 2018 in Baltimore Maryland attracts Student Tour Operators from North America, UK, Australia and other international destinations. This conference is for various types of student travel booked through tour operators. Membership is approximately $895 USD per year (there is also a $500 USD one-time initiation fee that is waved if you sign up for both your membership and the Conference Registration together). Conference registration, which includes two days of seminars, 1 ½ day of pre-scheduled appointments, plus three lunches and two dinner events, costs $955 USD. Info and registration

Convention Sales

Convention Sales

SOUP’S ON THEY WAY!
Ottawa Tourism is getting set for its third annual Soup Sales Mission, serving soup to local clients October 16-17. Teams from Ottawa Tourism, Shaw Centre, hotels and attractions expect to visit up to 100 local meeting planners, update them on the destination, and leave them with a mouthwatering mason jar of soup crafted by CrEATe Kitchen at Shaw Centre.

Destination Development

Destination Development

RURAL REVITALIZATION
Ottawa Tourism is starting to evolve its promotion of rural attractions and experiences across all platforms. Over the fall and winter, the Capital Country Drives section of the Ottawa Tourism website will be revamped, with new video production and social media additions. For more information on the efforts to strengthen the promotion of rural tourism experiences across both east and west areas of Ottawa, as well as Prescott-Russell, please contact Catherine Callary at [email protected] or by calling 613-237-5150 ext 106. 

Marketing

Marketing

INSTAGENIC OTTAWA
Over the summer, Ottawa Tourism partnered with IGers Ottawa, a local collective of Instagrammers and influencers, to promote the destination. Multiple Instameets were held throughout the summer, promoting local events and special exhibitions. The reach via the influencers’ social media accounts helped amplify Ottawa Tourism’s traditional marketing campaigns and created some great content to share in the social space. Ottawa Tourism also worked with CBC Ottawa to help promote their public Instameets as part of a special CBC613 Instameet series in 2017.  

Staff Update

Staff Update

Congratulations to Courtney Merchand, who has assumed the duties of Marketing Specialist! Reporting to the Director of Marketing, the Marketing Specialist is a key marketing team member, contributing ideas to the creative concepts and campaigns that position Ottawa Tourism to achieve our strategic objectives. The Marketing Specialist develops leisure marketing campaign opportunities and works with participants to ensure all deliverables are met and reports are provided. The Marketing Specialist manages convention marketing efforts including Twitter and LinkedIn and writes for the conventions blog. As required, the Marketing Specialist manages special projects assigned by the Director or Marketing, assists with general social media monitoring and engagement, and content writing.

Metrics

Metrics

DESTINATION DATA

The Conference Board of Canada’s Ottawa-Gatineau Tourism Performance Indicators for Q2 have been released.

Download here

Metrics​

Metrics​

BY THE NUMBERS

See the latest key metrics on Ottawa Tourism and destination performance across all departments with this handy infographic. Download here