Ottawa Tourism

Member Newsletter

October 2018

Find out what’s new with Ottawa Tourism programs, members and people in this latest edition of the Ottawa Tourism Member Newsletter.

Membership

Membership

SHINING STARS

Over 330 local tourism industry insiders gathered last night at an event at Algonquin College to celebrate the achievements of front-line staff during the 23rd annual Ottawa Tourism Stars of the City Recognition Evening. A total of 1,150 nominations were received from residents and visitors to the region over the past year, nominating front-line staff from 55 businesses for their real-life examples of excellence in customer service. An independent panel of judges comprised of industry leaders decided among 19 finalists to award the ultimate “2018 Star of the City” as well as winners in the following 7 categories. Congratulations to all nominees and Stars!

OTTAWA TOURISM’S 2018 STAR OF THE CITY

Grand Prize Sponsored by Ottawa Gatineau Hotel Association

Colette Latour – Sheraton Ottawa Hotel

HOST(ESS) WITH THE MOST(EST)

Sponsored by Intercontinental Hotels Group

Christopher Ward – Lord Elgin Hotel

ABOVE & BEYOND

Sponsored by Ottawa Chamberfest

Colette Latour – Sheraton Ottawa Hotel

STARS WITH HEART

Sponsored by Casino du Lac-Leamy

Frederique Ducharme – Westin Ottawa

GO THE EXTRA MILE

Sponsored by Ottawa International Airport Authority

Heather Mackay – Holiday Inn Ottawa East

WHAT’S LOST IS FOUND

Sponsored by Algonquin College

Brittany Kendell – The Metcalfe Hotel

EVENING STAR

Sponsored by Ottawa Council of Business Improvement Area’s

Paul Albert – Sheraton Ottawa Hotel

STAR TEAM Sponsored by

Ottawa Hotels of the Westmont Hospitality Group

Les Suites Hotel, Ottawa

Category winners received a beautiful crystal award along with a $250 VISA gift card courtesy of Ottawa Tourism and a $75 gift card from Blue Cactus Bar & Grill. The overall 2018

Star of the City received a larger crystal trophy, a $4000 travel credit courtesy of the Ottawa Gatineau Hotel Association, an additional gift card from Ottawa Tourism and from Blue Cactus Bar & Grill.

Memb​ership

Memb​ership

SECRETS TO POWERFUL PARTNERSHIPS

Building Your Own Powerful Partnerships–the successful member training session held September 19 at the Ottawa Conference and Event Centre– revealed the secrets to successful partnerships. Here are 10 key takeaways from the event:

  1. Read what Ottawa Tourism sends you and attend events whenever you can.
  2. Meet as many people as you can when attending events to expand your network of connections.
  3. Cross promotion with partners expands your marketing reach for little investment.
  4. When setting up new partnerships ensure the responsibilities of each partner are clear, understood by all, and in writing.
  5. Make it easy to track deliverables of each partner – ie. A contract.
  6. Know your audience and what audience you are looking to attract then search for appropriate partners. Partners with different audiences can help expand each other’s customer base.
  7. Rely on each other’s strengths.
  8. All partners need to contribute equally to a partnership for it to be successful. If one partner contributes the lion’s share, it is not a real partnership and it will fail.
  9. If you think you’ve communicated with your partner on deliverables, ideas, challenges, etc., still communicate more.
  10. Get involved with Ottawa Tourism.  Like a gym membership, you get more benefit by showing up and participating!!
Destination Development

Destination Development

TOURISM’S ECONOMIC IMPACT

A study which will demonstrate the economic impact of tourism to Ottawa is currently being undertaken by InterVISTAS Consulting. The study is expected to provide details on jobs related to Ottawa’s tourism economy, tax revenues generated by tourism to Ottawa, visitor spending, and the ranking of Ottawa’s other sectors vis-à-vis tourism. Stay tuned for the release of this important data, which Ottawa Tourism encourages all its members to share within their own professional circles in order to grow the awareness of the importance of your sector among local audiences. 

Communications

Communications

GOMEDIA IS A GO!

Ottawa has won the right to host the prestigious GoMedia Canada 2019. It will take place August 11-15, 2019 at the Westin Ottawa and the Shaw Centre, with a special welcome evening at the Fairmont Château Laurier and a reception at the Canadian Museum of History hosted by Tourisme Outaouais–as well as numerous other locations throughout Canada’s Capital Region. Hosted by Destination Canada in a different Canadian city each year, with the assistance of the Tourism Industry Association of Canada, GoMedia has never been held in Ottawa before!

In attendance: an estimated 330 delegates including 130 high-profile travel media from Canada, the U.S., and all countries where Destination Canada has offices: U.K., France, Germany, India, Japan, China, South Korea, Australia, and Mexico. Other delegates include destination representatives from across the country, and Destination Canada’s in-market foreign representatives. Ottawa Tourism’s Communications team and industry partners (including

Tourisme Outaouais, Canadian Museum of History, Nordik Spa-Nature, Parks Canada) were in Calgary in early October for this year’s conference where they enthusiastically shared the region’s stories and our excitement at hosting next year’s event. Team Ottawa hosted the closing reception, Walk this Way to Ottawa, offering a glimpse of what awaits the delegates in Canada’s capital next year. Stay tuned for lots more information, including ways to get involved, over the coming months.

Destinat​ion Development

Destinat​ion Development

FESTIVALS STRATEGY

Ottawa Tourism has engaged Grit Communications on a Festival Strategy that will assist our organization in better understanding the strengths, challenges, opportunities, and realities faced by local festival organizers. The goal is to weave together Ottawa Tourism’s mandate to develop and promote outstanding visitor experiences that will result in greater overnight visitation with festivals objectives of producing successful, sustainable, and popular festivals that will bring audiences back year over year. The Festival Strategy will look at international destinations’ best practices and partnership models, synthesizes the qualitative findings of interviews with festival organizers and industry stakeholders, and provide recommendations for a long-term vision for Ottawa. For more information, please contact Catherine Callary.

Travel Trade

Travel Trade

FAR EAST & FRANCE

The Travel Trade Team recently travelled to the Far East and France to promote our destination.

Ottawa Tourism and the Canadian Museum of History staff attended Showcase Canada in Beijing, October 9-12. This B2B marketplace organized by Destination Canada (DC) allowed over 200 Canadian suppliers to meet 100 Chinese tour operators attending the event. Ottawa Tourism also participated in DC’s Focus Canada marketplace in Korea and Destination Ontario’s Japan and China Sales Mission. The Asian sales missions continue Ottawa Tourism’s efforts in promoting the Capital Region during the 2018 Canada-China Year of Tourism. Ottawa Tourism also attended IFTM Top Resa in Paris with a stand in Destination Canada’s booth, along with three other Ontario destinations and attractions, other destinations across Canada, major airlines, as well as major Canada inbound receptive tour operators.

 

Convention Sales

Convention Sales

CSAE COMING SOON

The Canadian Society of Association Executive (CSAE) 2018 National Conference brings over 500 delegates to Ottawa October 23-25. It’s going to be an action-packed week with exciting activations. The conference kicks off at Sens House Tuesday evening with Ottawa signature act, Dueling Pianos. On Wednesday, our friends at the Westin Ottawa Hotel will be hosting the Welcome Reception, followed by a live band at Lowertown Brewery. Ottawa Tourism is thrilled to be hosting the Reception and Gala Evening on Thursday.

 

Award

Award

Ottawa Honoured

Three cheers for Ottawa! As a result of the hundreds of events and festivals that came together to celebrate Canada’s 150th Anniversary, the International Festivals and Events Association (IFEA) has awarded the city with a major award for being an International Events City at its recent annual conference in San Diego, California. Ottawa Tourism’s Senior Manager, Destination Development, Catherine Callary was on hand to receive the award, along with a delegation from Ottawa to showcase Ottawa’s prowess as an International Event City to the event producers and other international destinations in attendance. Together, we celebrate with each and every event and festival, the Ottawa Festivals Network, the City of Ottawa and federal government agencies who facilitate events, and all who came together to support them. And on another note, Ottawa won the Sustainable Development Award at The World Tourism Cities Federation Fragrant Hills Tourism Summit was held on September 7, 2018

 

Convention Sales​

Convention Sales​

GALAS HERE WE COME

Ottawa Tourism is gearing up for Holiday Galas where we celebrate with potential clients.We will be looking for partners to join us at the CSAE Trillium Chapter Holiday Gala on December 6th as well as the MPI Toronto Chapter Holiday Gala on December 4th.  While Ottawa Tourism is proudly sponsoring both events, we are particularly excited to be the Event Sponsor at the MPI Toronto Chapter Holiday Gala.

Major Events

Major Events

WE WON THE BINGHAM CUP! 

The Mark Kendall Bingham Memorial Tournament, or Bingham Cup as it is more widely known, is the biennial world championships of gay and inclusive rugby. The tournament was first held in 2002 in memory of 9/11 gay rugby hero Mark Bingham, one of the passengers who fought back against hijackers on board United flight 93. While Mark and all on the flight tragically lost their lives when the plane crashed near Shanksville, Pennsylvania, it is widely recognized that through the actions of those brave individuals on board, the plane did not continue on to its intended target. Mark’s legacy sees rugby players, supporters and staff from around the world coming together every two years in a celebration of equality, inclusivity and sportsmanship. It is anticipated the Bingham Cup, to be held in August 2020, will attract up to 1,800 players from around the world for a week of sport, activities and celebrations.

 

Market​ing

Market​ing

OTTAWA’S OWN 2

Get ready for the next installment in our stories about creative and inspiring Ottawans.

In a city overflowing with creative and inspiring locals, we couldn’t stop at the first six stories. Ottawa Tourism will be unveiling the second edition of the Ottawa’s Own campaign in late October featuring six new individuals shaping our city’s DNA. Entrepreneurs, musicians, makers, chefs, artists and athletes – who will they be this time around?  Stay tuned to find out! ottawasown.ca

Comm​unic​ations

Comm​unic​ations

THEY’VE GOT US COVERED

Check out our Ottawa in the News section to read the articles listed below, and for even more content on Ottawa from media, bloggers, and influencers from all around the world!  

Here are some recent highlights:

  • Leigh McAdam published another great piece on her Le Boat experience on her blog HikeBikeTravel;
  • Charlene Fowo of the blog Kelledstyle speaks of her cultural and wellness getaway in Ottawa!
  • Gemma Taylor shows off Ottawa and Outaouais’ unique and adventurous sides in her blog, Off Track Travel.
  • Tracy Kaler highlights what to see and do in Ottawa’s downtown core in her Travelmag piece.
  • Jill Ellis-Worthington features Ottawa on page 7 of 100 Things to do and see this summer.
  • China National Geographic showcases Ottawa to their audience.

The page is updated with new content each month, so we invite you to bookmark the section and keep a close eye on what journalists are saying about our great region!

 

M​arketing

M​arketing

360˚ VIEW OF YOU

Want to improve your online presence? We’re looking for five companies to participate in an all-new pilot with Google. It’ll provide participants with free 360 imagery and on-the-spot business listing support. Better Google listings = more visits! Please contact Dara Rosove by October 31 should you be interested in participating or for more information.    

Marke​ting

Marke​ting

LESSONS LEARNED

In November, Chief Marketing Officer Glenn Duncan and Director of Marketing Beverley Carkner will speak at the City Nation Place conference in London, England. Their session will share with delegates learnings from the execution of the 150th celebrations and the talents and skills required to put together a future place branding team for the destination.  City Nation Place Global is the forum for place branding and place marketing for nations, regions and cities across the world.  

Staff Update

Staff Update

Stephanie Seguin has joined Ottawa Tourism as Assistant Director of Business Events. A bilingual tourism professional, Stephanie is an honours graduate of Algonquin College’s Hotel and Restaurant Management diploma program. She comes to us directly from the Albert at Bay and Best Western Plus Ottawa Downtown Hotel Suites, where she worked since 2008 as Sales Manager (Government and Associations). Prior to this, Stephanie worked for a brief time as a Convention Services Manager at the Lord Elgin Hotel. Stephanie possesses extensive local industry involvement, including serving as the Chair of the Special Events Committee for the Ottawa Gatineau CSAE Chapter. We are thrilled to welcome Stephanie to the team, and we look forward to her contributions to the Business Events team in helping to further build on our success and to get us to our Strategic Plan goal by 2022 and beyond.  Stephanie can be reached at [email protected] .